Experience

MillarRich

• Individual and Family Services
• 1 - 100 Employee

• Director of Marketing and Business Development

  • Jul 2010 - Present

  Through marketing strategies and initiatives, aided in the exponential growth of MillarRich. This has led to a 94% increase in per annum revenue in the last 5 years.Used a combination of traditional media advertising, social media and group presentations to expand MillarRich’s overall reach and penetration into a competitive healthcare market. Worked with the executive strategic planning team to redesign the business model, which facilitated our growth and management of expansion.Identified, created and managed growth opportunities within MillarRich. Including but not limited to Child Services, Elderly Care, and Supported Employment. Created marketing initiatives for MillarRich’s non-profit, Old School Farm, which has led to extensive local/national TV and Newspaper coverage and increased donation levels.Worked in conjunction with companies and community members to build and maintained a network of fundraisers who helped support and sustain Old School Farm. Developed strategies, and tactics that promoted morale and the success of MillarRich Internally, including organizing numerous charity, fundraising, retreats and team building events. Designed, built and managed the websites, plus social media and marketing strategies for millarrich.com and oldschoolfarm.org which have maintained community interest, involvement, and growth. Strategically implemented non-traditional revenue generating ventures for MillarRich LLC including but not limited to: The Old School Nashville, The Old School Farms and The Old School Farm Bar.



Voice of Country

• Marketing and Promotions Manager

  • Jul 2007 - Jul 2010

  Moved from Scotland to Nashville in 2007 to play a lead role in setting up and running a high concept radio station to serve the UK and Europe. Used new media and social network outlets to increase interactivity and widen demographic appeal, bringing a range of younger listeners to the format. For example YouTube marketing efforts resulted in over one million views.Managed a number of events and concerts to help raise awareness of our station across the US and UK, which resulted in broadening our reach with affiliates in Ireland, the UK and the US. Worked with the CMA and Music industry in Nashville, the CMA international advisory board, New from Nashville and Celtic Connections to increase overseas demand.Produced a media kit that demonstrated key marketing analytics and demographics for use in procuring funding from UK based VC companies.



3C, Radio Clyde, SRH,EMAP

• Marketing Manager/Assistant Station Manager

  • Jul 2005 - Jun 2007

  Supervised a marketing team which promoted the UK’s largest terrestrial Country Music radio station, winner of Best Country Format [Worldwide] at the New York International Radio Festival. Developed relationships with major music labels to facilitate artists, events, and performances in the UK and Europe.Through strategic marketing, and numerous promotional events led the effort to launch one of the formats largest stations in the UK.Increased listenership from 30K to 150K, which grossly outperformed stations in similar markets.



University of Stirling

• United Kingdom
• Higher Education
• 700 & Above Employee

• Masters Student

  • 2004 - 2005