Di Chen

Director, Business Development and Technical Marketing at Cambridge GaN Devices Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Vancouver Metropolitan Area, CA
Languages
  • English Full professional proficiency
  • Chinese Native or bilingual proficiency

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Experience

    • United Kingdom
    • Semiconductor Manufacturing
    • 1 - 100 Employee
    • Director, Business Development and Technical Marketing
      • Sep 2023 - Present

    • Canada
    • Semiconductor Manufacturing
    • 100 - 200 Employee
    • Business Development Manager
      • Jul 2022 - Sep 2023

    • Canada
    • Semiconductor Manufacturing
    • 100 - 200 Employee
    • Product Marketing Manager
      • Feb 2020 - Jul 2022

      - Manage product portfolio and define future 650V/100V GaN roadmap - Own NPI process and lead R&D projects to ensure priority/deliverables throughout development phase and PLC process - Analyze market/competitors and lead internal competitive analysis with a focus on automotive EV market - Team up with Technical Marketing and AE for product positioning and value propositions - Support customer projects and build strategic relationships with key customers - Manage product portfolio and define future 650V/100V GaN roadmap - Own NPI process and lead R&D projects to ensure priority/deliverables throughout development phase and PLC process - Analyze market/competitors and lead internal competitive analysis with a focus on automotive EV market - Team up with Technical Marketing and AE for product positioning and value propositions - Support customer projects and build strategic relationships with key customers

    • Switzerland
    • Appliances, Electrical, and Electronics Manufacturing
    • 500 - 600 Employee
    • Automotive Product Manager
      • Oct 2018 - Feb 2020

      - Product owner of automotive xEV current sensor IC and module products in China - Lead regional R&D development project and interface with global R&D for project priority, customer requirements, milestones/deliverables, and technical support - Support Global PM to define product roadmap and marketing strategy - Study market trends, competitors, and related automotive policies/standards - Product owner of automotive xEV current sensor IC and module products in China - Lead regional R&D development project and interface with global R&D for project priority, customer requirements, milestones/deliverables, and technical support - Support Global PM to define product roadmap and marketing strategy - Study market trends, competitors, and related automotive policies/standards

  • INTRON Technology
    • Shanghai, China
    • Technical Marketing Manager
      • Dec 2017 - Oct 2018

      - Responsible for Infineon ATV High Power product lines (IGBT, CoolSiC) in China - OEM/Tier-1 Customer visit for technical support and new product promotion - Co-ordinate with product marketing for pricing strategy, inventory and sales forecast - Responsible for Infineon ATV High Power product lines (IGBT, CoolSiC) in China - OEM/Tier-1 Customer visit for technical support and new product promotion - Co-ordinate with product marketing for pricing strategy, inventory and sales forecast

    • Canada
    • Semiconductor Manufacturing
    • 100 - 200 Employee
    • Global Application Manager
      • Feb 2016 - Jan 2018

      - As team leader of HQ Application Engineers and global FAEs- Lead the collaboration of sales and FAE/AE for customer support and application projects- Manage reference design, demo board, simulation model and technical collaterals. - Support PM to define product portfolio and roadmap

    • Application Engineer
      • Feb 2014 - Jan 2016

      - Provide direct customer support including customer design review, technical troubleshooting, system solution analysis and on-site technical training- Specify, design, test and demonstrate evaluation/application boards- Prepare application documentation (application notes, papers, articles and presentations)- Define and implement characterization testing and measurement

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Electrical Engineer
      • Sep 2009 - Jan 2014

Education

  • The University of British Columbia
    M.A.Sc, Electrical Engineering - Power Electronics
    2007 - 2009
  • Nanjing University of Aeronautics and Astronautics
    B.Eng, Electrical and Electronics Engineering
    2003 - 2007

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