Di Chen
Director, Business Development and Technical Marketing at Cambridge GaN Devices Ltd- Claim this Profile
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English Full professional proficiency
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Chinese Native or bilingual proficiency
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Bio
Experience
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Cambridge GaN Devices Ltd
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United Kingdom
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Semiconductor Manufacturing
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1 - 100 Employee
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Director, Business Development and Technical Marketing
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Sep 2023 - Present
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Redlen Technologies Inc.
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Canada
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Semiconductor Manufacturing
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100 - 200 Employee
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Business Development Manager
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Jul 2022 - Sep 2023
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GaN Systems Inc.
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Canada
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Semiconductor Manufacturing
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100 - 200 Employee
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Product Marketing Manager
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Feb 2020 - Jul 2022
- Manage product portfolio and define future 650V/100V GaN roadmap - Own NPI process and lead R&D projects to ensure priority/deliverables throughout development phase and PLC process - Analyze market/competitors and lead internal competitive analysis with a focus on automotive EV market - Team up with Technical Marketing and AE for product positioning and value propositions - Support customer projects and build strategic relationships with key customers - Manage product portfolio and define future 650V/100V GaN roadmap - Own NPI process and lead R&D projects to ensure priority/deliverables throughout development phase and PLC process - Analyze market/competitors and lead internal competitive analysis with a focus on automotive EV market - Team up with Technical Marketing and AE for product positioning and value propositions - Support customer projects and build strategic relationships with key customers
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LEM
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Switzerland
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Appliances, Electrical, and Electronics Manufacturing
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500 - 600 Employee
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Automotive Product Manager
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Oct 2018 - Feb 2020
- Product owner of automotive xEV current sensor IC and module products in China - Lead regional R&D development project and interface with global R&D for project priority, customer requirements, milestones/deliverables, and technical support - Support Global PM to define product roadmap and marketing strategy - Study market trends, competitors, and related automotive policies/standards - Product owner of automotive xEV current sensor IC and module products in China - Lead regional R&D development project and interface with global R&D for project priority, customer requirements, milestones/deliverables, and technical support - Support Global PM to define product roadmap and marketing strategy - Study market trends, competitors, and related automotive policies/standards
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INTRON Technology
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Shanghai, China
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Technical Marketing Manager
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Dec 2017 - Oct 2018
- Responsible for Infineon ATV High Power product lines (IGBT, CoolSiC) in China - OEM/Tier-1 Customer visit for technical support and new product promotion - Co-ordinate with product marketing for pricing strategy, inventory and sales forecast - Responsible for Infineon ATV High Power product lines (IGBT, CoolSiC) in China - OEM/Tier-1 Customer visit for technical support and new product promotion - Co-ordinate with product marketing for pricing strategy, inventory and sales forecast
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GaN Systems Inc.
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Canada
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Semiconductor Manufacturing
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100 - 200 Employee
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Global Application Manager
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Feb 2016 - Jan 2018
- As team leader of HQ Application Engineers and global FAEs- Lead the collaboration of sales and FAE/AE for customer support and application projects- Manage reference design, demo board, simulation model and technical collaterals. - Support PM to define product portfolio and roadmap
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Application Engineer
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Feb 2014 - Jan 2016
- Provide direct customer support including customer design review, technical troubleshooting, system solution analysis and on-site technical training- Specify, design, test and demonstrate evaluation/application boards- Prepare application documentation (application notes, papers, articles and presentations)- Define and implement characterization testing and measurement
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Honeywell
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United States
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Electrical Engineer
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Sep 2009 - Jan 2014
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Education
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The University of British Columbia
M.A.Sc, Electrical Engineering - Power Electronics -
Nanjing University of Aeronautics and Astronautics
B.Eng, Electrical and Electronics Engineering