Integrated Marketing Manager

• Jun 2021 - Present

Integrated Account Executive

• Aug 2019 - Jun 2021

New Business Development. Selling broadcast television, OTT, PPC, Targeted Email, and signature station promotions. New Business Development. Selling broadcast television, OTT, PPC, Targeted Email, and signature station promotions.

Senior Account Executive

• Feb 2016 - Aug 2019

Responsible for all aspects of new business development and growth of local and regional accounts. Hosting a variety of on-air and on-property events that drive both traffic and revenue. Key Achievements: ● Exceeded new business development budgets that resulted in $1.2M+ in ad spending. ● Achieved new line revenue through 3rd party promotions and event partnerships. ● Led sales team in selling signature station sponsorships. ● Provided solution-based ideas to enable local and regional clients to meet and exceed performance goals. ● Grew my client list year over year. Earning Top Seller - New Business Development Show less

Senior Account Manager

• Jul 2015 - Feb 2016

Responsible for a million plus in local and regional dollars. Managed multiple local and regional accounts, achieving quarterly and annual budgets. Responsible for a million plus in local and regional dollars. Managed multiple local and regional accounts, achieving quarterly and annual budgets.

Advertising Specialist

• Jun 2005 - Jul 2015

Planned and implemented multi-level marketing campaigns including on-air, digital and on-site event/promotion. New Business development focus on 3rd party partnerships, co-op programs and website development. Key Accomplishments: Planned and implemented multi-level advertising campaigns that resulted in $10M in revenue during company ownership. Achieved annual new business goals through the development and account growth of local and regional accounts. Greatest revenue growth generated through custom events and 3rd party partnerships. On-premise, themed and rev-share type events. Exceeded all web revenue goals - aided in the design, customization and sales for client websites. Sales Team consistently #1 in San Jose radio community. Show less

Account Executive

• Oct 2001 - Jun 2005

Responsible for all aspects of new business development via broadcast, digital and custom event platforms for CBS Corporation. Key Accomplishments: Achieved New Business Goals by securing more than half a million in new business dollars. Efforts contributed to the stations 15 million in annual revenue. Received Presidential Award for Sales Excellence. Responsible for all aspects of new business development via broadcast, digital and custom event platforms for CBS Corporation. Key Accomplishments: Achieved New Business Goals by securing more than half a million in new business dollars. Efforts contributed to the stations 15 million in annual revenue. Received Presidential Award for Sales Excellence.

Account Manager

• Feb 2001 - Oct 2001

Developed and managed the automotive category for the magazine. Generating a local platform for local auto dealers to showcase new models and support their local branding. Developed and managed the automotive category for the magazine. Generating a local platform for local auto dealers to showcase new models and support their local branding.

Account Executive

• Jan 1997 - Feb 2001

Responsible for new business development and the management of local and ad agency business. Key Accomplishments: Created a variety of 3rd party partnerships and custom events,exceeding all new business goals.Created new revenue streams via marketing partnerships with the support of vendor dollars and other new market funds.Generated dollars for and implemented a variety of cause awareness campaigns.Built an entire new clientele that exceeded the stations annual new business goals.Generated the most new business, Receiving Sales Excellence Award multiple years. Show less

Internet Marketing Representative

• Jan 1996 - Jan 1997

Responsible for generating ad revenue via the stations website. Key Accomplishments: Sold a variety of "beyond the banner" website features - Automotive Overview, Homework Homepage and News Briefs.Achieving 100% of website revenue goals in first year.