Reporter Outreach Writer

• Jul 2021 - Present

Source relevant journalist queries from Reporter Outreach platforms and craft accurate, timely written responses. Research business, marketing, and general interest topics to stay current with the latest industry news and trends. Develop a deep understanding of each client and adapt your writing style to meet their brand, their voice, and their products. Support Account Managers to manage clients as required. Onboard new clients, paying careful attention to their brand voice and goals. Track and record responses in Notion to ensure you and the Reporter Outreach team stay organized and informed. Show less

Founder & CEO

• May 2019 - Present

Marketing Specialist

• Jan 2018 - Apr 2020

• Managed the marketing initiatives on behalf of the company as well as all lead generation initiatives. • Developed the marketing strategy to drive high-quality leads to sign up for Sellozo’s Amazon Advertising automation software platform. • Managed multiple social media pages on behalf of the company, along with one Facebook group for Amazon Sellers. • Planned and implemented paid social media and search campaigns, including creating audiences, doing keyword research, and creating creative assets as needed, while managing a combined budget of $75,000 or more each month. • Created and maintained company blog and resource pages about e-commerce and being a successful Amazon Seller. • Increased website traffic by 54% in one quarter leading to being selected as one of the top blogs for Amazon Sellers for 2020. • Crafted email marketing campaigns to drive lead generation and customer retention with valuable content. • Managed the company's YouTube channel: created videos that educate people on how to sell on Amazon successfully and tutorials for using Sellozo’s software. • Planned, managed, and executed events, trade shows, and local Amazon Seller MeetUp group. • Hired, managed, and collaborated with one direct report for marketing tasks. Show less

Field Operations Manager

• Aug 2015 - Mar 2017

● Assisted in set up and launch of the Kansas City market. ● Managed two markets simultaneously, St. Louis and Kansas City, supporting more than 600 couriers at one time. ● Trained every new courier in the Kansas City market from September 2015-August 2016. ● Provided daily support to couriers via email to address concerns, process reimbursements, and answer questions. ● Performed extensive data analytics on a weekly and daily basis to identify specific challenges for fleet growth and retention in the Kansas City market and proposed solutions, as well as to identify market challenges overall. ● Devised strategies to maintain and improve market health and made proposals to management based on metrics and data analysis. ● Identified and negotiated marketing opportunities for market growth and expansion. ● Collaborated with the Operations Team across markets to share best practices and work towards company goals. Show less

Social Media Marketing Specialist - Contractor

• Feb 2015 - May 2015

● Collaborated with marketing, sales, and management teams to develop marketing and communication plans. ● Developed content for multiple social media channels, including blog posts, tweets, status updates, pins, photos and videos. ● Created, managed and grew business presence across social media channels including blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram. ● Managed and measured results for paid social media marketing campaigns on Facebook, Twitter and LinkedIn. ● Leveraged measurement tools like Google AdWords and Google Analytics to provide progress reports and metrics. ● Managed SEO campaigns for two different industries by researching and selecting appropriate, high-performing keywords. ● Managed and dispersed leads to appropriate sales representatives. ● Responsible for managing and creating internal daily news by researching relevant current events happening in the news. Show less

Marketing and Administrative Assistant

• Jun 2014 - Nov 2014

● Managed social media pages on Facebook, Twitter, Instagram, and Google+ for two companies. ● Managed website blogs for two companies, including researching and writing industry-related blog posts. ● Created marketing brochures, presentations, & advertisements in Microsoft Publisher, Microsoft PowerPoint, Adobe Illustrator, and Adobe Photoshop. ● Assisted Controller with various office duties such as organizing files, billing/invoicing in QuickBooks, and applying for business licenses and permits. ● Managed multi-line phone system and directed incoming phone calls. ● Performed website maintenance on a regular basis for two company websites in WordPress. Show less