Experience

AdCellerant

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Marketing Manager

  • Feb 2023 - Present

• Marketing Operations Manager

  • Dec 2021 - Feb 2023



Power Life

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Power Sculpt / F.I.T. Instructor

  • May 2020 - Present

  Completed 60 hours of training. Power Sculpt is a unique combination of cardio, power yoga, and core training. I will teach to a class 3x per week for 45 or 60 minutes a class. Completed 60 hours of training. Power Sculpt is a unique combination of cardio, power yoga, and core training. I will teach to a class 3x per week for 45 or 60 minutes a class.



Regenexx Corporate Program

• United States
• Biotechnology Research
• 1 - 100 Employee

• Corporate Marketing Manager

  • Aug 2021 - Dec 2021

  -Plan, develop and execute marketing initiatives that requires heavy industry writing. This includes developing a pipeline of monthly newsletters: Orthopedic Insights and Regenexx at Work. -Develop and execute video production, client focused educational materials, podcast materials, social media materials and any other materials and strategies that impact the B2B/B2E marketing goals and the needs of the sales team’s objectives. -Be the thought leader for ongoing content and corporate marketing initiatives. -Work with a variety of stakeholders to ensure work is meeting the needs of internal and external stakeholders including our sales team, broker partners, TPA partners, and other vendors that we work with across our book of business. -Reduce redundancy in marketing efforts, create efficient iterations of existing processes and optimize opportunities through both B2B and B2E channels. -Collaborate to set aggressive goals for this position and demonstrate leadership through accountability for those goals.



Wellmark Blue Cross and Blue Shield

• United States
• Insurance
• 700 & Above Employee

• Content Marketing Lead (B2B)

  • Aug 2018 - Aug 2021

  -Created Wellmark's first e-book on "Millennials in The Workplace" and met 800 download goal six-months early.+Developed a comprehensive pre, during and post-campaign launch strategy.+Successful cross collaboration efforts.+Garnered 50+ new leads for our sales team.-Developed and executed on strategic projects for yearly content goals and report out to senior leadership team.-Supported yearly strategic initiatives and go-to-market efforts for well-being consulting business.+Planned three successful webinars in 2021 with over 400 registrants for each.-Responsible for day-to-day delivery of elements to support Wellmark's content marketing strategy.-Demonstrate knowledge of Wellmark's products and services.

• Content Marketing Coordinator

  • Aug 2018 - Dec 2020

  -Lead the digital transformation of our monthly e-newsletter.+Increased newsletter subscriptions from 2018-2019 by 27 percent.+Attributed to above industry average open rates.-Wrote, edited and updated 131 articles on Blue@Work, Wellmark's employer content hub, which contributed to 33% of the sites YTD page views in 2019.-Increased our B2B content hub page views by 74% from 2019-2020.-Wrote six articles that landed in the top-10 highest page views for 2019 and 2020.-Supported go-to-market strategy of new financial well-being solution for employers in 2020. +Met goal of onboarding five clients to the financial well-being platform.

• Communication Coordinator, Corporate Communications

  • May 2017 - Aug 2018

  -Wrote clear, concise, results-oriented copy for a variety of communication mediums.-Served as Marketing Communications business partner with cross-functional teams to execute communications tactics.-Coordinated across divisions to scope, review and approve content in support of defined communication strategy.-Tracked metrics related to communication tactics to provide to senior team and stakeholders as needed.-Facilitated overarching creative delivery of assigned projects, ensuring collaboration and alignment among copy, design and digital experience components.-Demonstrated understanding of Wellmark's benefits, products and services.



LS2group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Jan 2017 - May 2017

  -Produced content for letters to the editor and opinion editorials. -Created media lists and contact databases. -Executed daily research for selected clients. -Curated content for press releases for selected clients. -Produced content for letters to the editor and opinion editorials. -Created media lists and contact databases. -Executed daily research for selected clients. -Curated content for press releases for selected clients.



Simpson College

• United States
• Higher Education
• 300 - 400 Employee

• Multimedia Communications Undergrad Assistant

  • Sep 2016 - May 2017

  -Monitored and posted on all social media platforms.-Posted weekly blogs to department website and social media. -Utilized different multimedia to create engaging content among students, staff and prospective students. -Searched for entry-level and internship opportunities and posted to career page for current and alumni student base.

• President, Simpson College PRSSA

  • Sep 2016 - May 2017

  -Represented PRSSA to organizations and departments on campus.-Established an organizational culture based on professionalism and hands-on learning experiences.-Facilitated and delegate tasks to other PRSSA board members and committee executives.



Odyssey

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Editor in Chief at Simpson College Odyssey Chapter

  • Mar 2016 - Jan 2017

  -Recruited members to join the Simpson College Odyssey community. -Worked closely with New York managing editor to discuss team happenings and weekly strategy. -Edited all team member stories before submitting them to production. -Recruited members to join the Simpson College Odyssey community. -Worked closely with New York managing editor to discuss team happenings and weekly strategy. -Edited all team member stories before submitting them to production.



Wellmark Blue Cross and Blue Shield

• United States
• Insurance
• 700 & Above Employee

• Business Communications Intern

  • May 2016 - Dec 2016

  -Supported employee development through timely, accurate, relevant and informative communication on intranet. -Improved employee experiences by assisting with employee intranet enhancement project. -Developed an editorial calendar for the new Blue TV content management system. -Collaborated with Health and Productivity and Design team to create health and wellness communications. -Activated the Iowa High School State Baseball project. -Supported corporate presence at community events.



GuideOne Insurance

• United States
• Insurance
• 500 - 600 Employee

• Communication and Marketing Intern

  • Jun 2015 - Oct 2015

  -Posted daily hot topics articles to employee intranet. -Built bi-weekly SafetyWatch newsletter in Lyris content management system. -Developed deliverables and content for employee engagement events. -Worked with GuideOne charitable giving campaign chairs to plan the annual internally-focused giving campaign. -Produced content for company press releases. -Posted daily hot topics articles to employee intranet. -Built bi-weekly SafetyWatch newsletter in Lyris content management system. -Developed deliverables and content for employee engagement events. -Worked with GuideOne charitable giving campaign chairs to plan the annual internally-focused giving campaign. -Produced content for company press releases.



Iowa Elite Basketball

• Des Moines, Iowa Area

• Coach

  • Apr 2015 - Aug 2015

  -Helped kids develop necessary skills and fundamentals. -Prepped and planned for all scheduled practices and tournament games. -Assisted with creating content for Iowa Elite's social media accounts. -Created marketing promotions for tryouts, camps and hosted tournaments. -Helped kids develop necessary skills and fundamentals. -Prepped and planned for all scheduled practices and tournament games. -Assisted with creating content for Iowa Elite's social media accounts. -Created marketing promotions for tryouts, camps and hosted tournaments.