Dani Marzouca
Senior Digital Content Strategist at Terakeet- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Carley Parsons
During our time working together, I have been consistently impressed by Dani’s expertise across Content, UX, and SEO strategy. They are incredibly skilled in gathering insights and developing impactful growth strategies, both at the site and page level. What sets Dani apart, though, is their passion for teaching and mentoring others. I have seen firsthand how they take the time to guide and support junior team members, helping them develop their skills and grow professionally. Their patience and willingness to share their knowledge and expertise have not only helped our team produce incredible work, but also cultivated a culture of learning and community. I highly, highly recommend Dani as a talented content strategist and team member. Anyone would be so lucky to have them on their team.
Nadia Taha
Dani Marzouca’s consistently superior performance in her work makes it quite easy for me to refer them for a wide range of opportunities. Dani's eagerness and creativity in developing new programs, campaigns, and operating procedures has been a boon to not only my work but the missions we care about deeply. Throughout their field experience, Dani has demonstrated a level of professionalism and interpersonal skill that makes working with together – laterally, above or underneath – especially rewarding. Dani's collaborative style engages others -- from the more junior personnel they oversees to organization principals to clients -- to apply their own strengths to developing new plans and resolving conflicts. Dani's effectiveness in not only fulfilling their current role but surpassing expectations to effectively drive forward an organization’s mission makes them an applicant who is deserving of the most serious consideration for a position.
Carley Parsons
During our time working together, I have been consistently impressed by Dani’s expertise across Content, UX, and SEO strategy. They are incredibly skilled in gathering insights and developing impactful growth strategies, both at the site and page level. What sets Dani apart, though, is their passion for teaching and mentoring others. I have seen firsthand how they take the time to guide and support junior team members, helping them develop their skills and grow professionally. Their patience and willingness to share their knowledge and expertise have not only helped our team produce incredible work, but also cultivated a culture of learning and community. I highly, highly recommend Dani as a talented content strategist and team member. Anyone would be so lucky to have them on their team.
Nadia Taha
Dani Marzouca’s consistently superior performance in her work makes it quite easy for me to refer them for a wide range of opportunities. Dani's eagerness and creativity in developing new programs, campaigns, and operating procedures has been a boon to not only my work but the missions we care about deeply. Throughout their field experience, Dani has demonstrated a level of professionalism and interpersonal skill that makes working with together – laterally, above or underneath – especially rewarding. Dani's collaborative style engages others -- from the more junior personnel they oversees to organization principals to clients -- to apply their own strengths to developing new plans and resolving conflicts. Dani's effectiveness in not only fulfilling their current role but surpassing expectations to effectively drive forward an organization’s mission makes them an applicant who is deserving of the most serious consideration for a position.
Carley Parsons
During our time working together, I have been consistently impressed by Dani’s expertise across Content, UX, and SEO strategy. They are incredibly skilled in gathering insights and developing impactful growth strategies, both at the site and page level. What sets Dani apart, though, is their passion for teaching and mentoring others. I have seen firsthand how they take the time to guide and support junior team members, helping them develop their skills and grow professionally. Their patience and willingness to share their knowledge and expertise have not only helped our team produce incredible work, but also cultivated a culture of learning and community. I highly, highly recommend Dani as a talented content strategist and team member. Anyone would be so lucky to have them on their team.
Nadia Taha
Dani Marzouca’s consistently superior performance in her work makes it quite easy for me to refer them for a wide range of opportunities. Dani's eagerness and creativity in developing new programs, campaigns, and operating procedures has been a boon to not only my work but the missions we care about deeply. Throughout their field experience, Dani has demonstrated a level of professionalism and interpersonal skill that makes working with together – laterally, above or underneath – especially rewarding. Dani's collaborative style engages others -- from the more junior personnel they oversees to organization principals to clients -- to apply their own strengths to developing new plans and resolving conflicts. Dani's effectiveness in not only fulfilling their current role but surpassing expectations to effectively drive forward an organization’s mission makes them an applicant who is deserving of the most serious consideration for a position.
Carley Parsons
During our time working together, I have been consistently impressed by Dani’s expertise across Content, UX, and SEO strategy. They are incredibly skilled in gathering insights and developing impactful growth strategies, both at the site and page level. What sets Dani apart, though, is their passion for teaching and mentoring others. I have seen firsthand how they take the time to guide and support junior team members, helping them develop their skills and grow professionally. Their patience and willingness to share their knowledge and expertise have not only helped our team produce incredible work, but also cultivated a culture of learning and community. I highly, highly recommend Dani as a talented content strategist and team member. Anyone would be so lucky to have them on their team.
Nadia Taha
Dani Marzouca’s consistently superior performance in her work makes it quite easy for me to refer them for a wide range of opportunities. Dani's eagerness and creativity in developing new programs, campaigns, and operating procedures has been a boon to not only my work but the missions we care about deeply. Throughout their field experience, Dani has demonstrated a level of professionalism and interpersonal skill that makes working with together – laterally, above or underneath – especially rewarding. Dani's collaborative style engages others -- from the more junior personnel they oversees to organization principals to clients -- to apply their own strengths to developing new plans and resolving conflicts. Dani's effectiveness in not only fulfilling their current role but surpassing expectations to effectively drive forward an organization’s mission makes them an applicant who is deserving of the most serious consideration for a position.
Credentials
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How to Research and Write Using Generative AI Tools
LinkedInApr, 2023- Nov, 2024 -
Diversity and Inclusion in Marketing: Inclusive Language for Marketers
LinkedInApr, 2022- Nov, 2024 -
SEO: Link Building
LinkedInSep, 2021- Nov, 2024 -
Data Visualization: Storytelling
LinkedInJul, 2021- Nov, 2024 -
UX Foundations: Content Strategy
LinkedInJul, 2021- Nov, 2024 -
Content Marketing Fundamentals
SemrushJun, 2021- Nov, 2024 -
Youth Mental Health First Aid Responder
Youth Mental Health First AidOct, 2016- Nov, 2024
Experience
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Terakeet
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United States
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Marketing Services
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300 - 400 Employee
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Senior Digital Content Strategist
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Sep 2021 - Present
After a year of optimizing content for a financial tech giant in the mortgage and personal finance sector, I was given the opportunity to launch their domain entries into the auto and solar sectors. I led content strategy to research, ideate, write and review SEO-optimized “Learn” section content that increased conversions beyond the client's expectations.I, alongside a group of collaborators, founded the creation of the company's first-ever Employee Resource Groups (ERGs) for BIPOC and LGBTQIA2S+ employees. I've gratefully accepted the responsibility of the LGBTAQIA2S+ ERG Lead role. Show less
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Digital Content Specialist
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Sep 2020 - Sep 2021
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Anthem, Inc.
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United States
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Hospitals and Health Care
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700 & Above Employee
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Copywriter
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Mar 2020 - Sep 2020
Responsible for providing creative and technical writing support for marketing communication materials. My major copywriting responsibilities included: • Assist in developing creative writing solutions that provide a consistent message about the company and products • Writes, edits, and reviews content for traditionally printed programs (marketing collateral, trade publication advertising, direct mail, etc.) and/or digital programs (online advertising, micro-sites, text campaigns, etc.) • Ensures all materials meet internal and external business and legal standards and follows appropriate corporate standards, guidelines, and approval processes • Assists with the distribution process • Assists with process improvements that support operational excellence, and supports business initiatives (plain language, standardization, going paperless, etc) Show less
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c0ffe3
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United States
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Advertising Services
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1 - 100 Employee
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UX Content Strategist
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Jan 2020 - Sep 2020
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Medium
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United States
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Online Audio and Video Media
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700 & Above Employee
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Contributing Writer
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Nov 2019 - Sep 2020
Medium's Tenderly publication is "friendly, radical, vegan" covering culture and thought pieces for the vegan and vegan-curious community. My work has focused on body dysphoria, vegan Latinidad and eating vegan in the backcountry. Medium's Tenderly publication is "friendly, radical, vegan" covering culture and thought pieces for the vegan and vegan-curious community. My work has focused on body dysphoria, vegan Latinidad and eating vegan in the backcountry.
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mitú
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United States
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Entertainment Providers
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1 - 100 Employee
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Freelance Writer
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Feb 2018 - Jan 2020
During a time when it seemed there were not enough Latino voices in the journalism field to combat the phenomenon of dehumanizing Latinos and immigrants, I was proud to present Latino news to Latinos with integrity. My major responsibilities included: • Wrote 10-15 articles per week and created accompanying digital images • Brainstorm topical stories for LGBTQIA2S+ Latinos • Cover breaking news on gun violence During a time when it seemed there were not enough Latino voices in the journalism field to combat the phenomenon of dehumanizing Latinos and immigrants, I was proud to present Latino news to Latinos with integrity. My major responsibilities included: • Wrote 10-15 articles per week and created accompanying digital images • Brainstorm topical stories for LGBTQIA2S+ Latinos • Cover breaking news on gun violence
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Getty Research Institute
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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User Experience Researcher
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May 2018 - Jun 2018
The Getty Research Institute (GRI) boasts a Library and Special Collections of rare materials and digital resources to serve an international community of scholars and the interested public. The client sought to understand how users navigate the GRI’s information architecture to conduct research, particularly between the ‘Special Collections’ and ‘Library’ tabs. • Defined assumed pain points with GRI stakeholders • Conducted hour-long user interviews with five scholars in residence • Analyze research via affinity mapping • Developed a user journey map to synthesize findings and present pain points with stakeholders • Offer next steps to iterate research beyond my contract date Show less
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De Novo (acquired)
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United States
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Legal Services
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1 - 100 Employee
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UX Designer Pro Bono
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Feb 2018 - Feb 2018
De Novo is a legal job recruiting start-up mobile app seeking to break through the existing, archaic recruiting landscape for lawyers. Our goal was to validate any of the entrepreneur's assumptions for the value proposition and redesign the app based on our research analysis. • Recruited and interviewed lawyers in the Los Angeles area to understand the value of a casual Tinder-style swipe app • Distilled insights from user research via affinity mapping and journey mapping • Reduced the user's lengthy onboarding experience down by 35% • Tested wireframe redesign with user recruits • Designed a high fidelity interactive prototype Tools: Sketch and Flinto Show less
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PETA
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Non-profit Organizations
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300 - 400 Employee
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Assistant Manager of Youth Campaigns
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Jul 2014 - Nov 2017
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world. Its work through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns reduce animal suffering across the globe. Assistant Manager of Youth Campaigns July 2017—Nov 2017 • Manage three social media marketing staff (remote and on-site) • Oversee campaign digital media (press releases, email marketing newsletters, web content writing, app content, editorial calendar etc.) • Develop annual eight-week educational program for over 100 Los Angeles School District students • Represent the organization as a spokesperson to the media and the general public Senior Youth Campaigns Project Coordinator July 2016—July 2017 • Analyze monthly growth and engagement in digital media • Lead department wide “Take Action” content strategy for peta2.com • Overhaul content governance SOPs and maintain consistency across the team • Develop local engagement via streamlined internship program, event partnerships with local non-profits and schools Youth Campaigns Project Coordinator July 2014—July 2016 • Work closely with marketing team to create social images and content strategy • Content writer for peta2.com's Take Action, Blog, Lifestyle and Heroes pages. • Develop and present slide decks to Los Angeles schools • Volunteer Coordinator for peta2’s Van’s Warped Tour • Manage peta2’s Youth Advisory Board program, made up of 20+ young activists across the country. Show less
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The Humane Society of the United States
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United States
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Non-profit Organizations
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400 - 500 Employee
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State Affairs Intern
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Feb 2014 - May 2014
Working closely with the Director of HSUM, Alexis Fox, in the Massachusetts State House, my main purpose was to help lobby for the Confinement Bill (H.456) in Massachusetts. • Organized and led canvassing teams in Boston neighborhoods • Phone banked registered Massachusetts voters • Assisted at campaign launches, including Massachusetts' Humane Lobby Day 2014 • Campaigned for Meatless Mondays at Boston College Working closely with the Director of HSUM, Alexis Fox, in the Massachusetts State House, my main purpose was to help lobby for the Confinement Bill (H.456) in Massachusetts. • Organized and led canvassing teams in Boston neighborhoods • Phone banked registered Massachusetts voters • Assisted at campaign launches, including Massachusetts' Humane Lobby Day 2014 • Campaigned for Meatless Mondays at Boston College
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Education
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2010 - 2014
Boston College
Bachelor of Arts (BA), Theology and English -
2017 - 2018
General Assembly
UX Design Immersive Certificate -
2013 - 2013
Universidad de Sevilla
Spring Semester Abroad, Spanish Language and Humanities Program
Community
