Experience

British Film Institute (BFI)

• United Kingdom
• Movies, Videos, and Sound
• 400 - 500 Employee

• • Jan 2021 - Present

• • Feb 2018 - Jan 2021

  Developing and implementing cross-channel marketing campaigns for BFI London Film Festival, BFI Flare and BFI Southbank programmes; as well as leading on audience development initiatives to reach 16-25 year olds and on BFI Membership marketing campaigns and activity.



Curzon

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• • Apr 2012 - Feb 2018

  Working with Curzon’s marketing, publicity and technology teams to develop and deliver strategies to ensure the company, the services it provides and the films it distributes have the most effective and creative online presence across all platforms for all areas of the business (such as websites, social media, video channels, publicity, email marketing and display advertising)Ensuring the company's online presence drives traffic to, and interaction with, the Curzon Cinemas website, Curzon Home Cinema and Curzon Artificial Eye theatrical and home entertainment titlesDeveloping and executing editorial strategy across films’ lifecycles in order to create milestones, gain audience insights and establish a strong online presence for the films as well as the Curzon brandsOverseeing the creation of digital content, development of owned channnels and websites and execution of organic and paid online campaignsMeasuring and reporting on online activity; collating and presenting results internally and externally as applicableManaging an online marketing assistant, and providing training and best-practice guidelines with wider marketing and publicity departmentsContinually researching and reviewing industry trends, competitor activity, new platforms, advertising options and other online marketing tools available - and assessing their relevance and suitability for the Curzon group Show less

• • Sep 2010 - Mar 2012

  Maintaining the Curzon Cinemas website, reporting on traffic and customer behaviour, producing email campaigns, running social media and video channelsWorking on Curzon Artificial Eye’s theatrical campaigns, including liaising with designers, media buyers, cinemas and promotional partnersContributing to the launch of premium VOD platform Curzon Home Cinema, including content management, UX testing, technical support, online marketing, integration with other group activities and managing a project assistantRamping up the group’s social media presence by launching on new platforms as well as instigating social and display advertising Show less



Mark Webber

• London, United Kingdom

• Research Assistant

  • Apr 2010 - Jun 2010

  Creating a website for the curator’s past screenings and touring programmes, including converting and optimising archive material for online use Transcribing interviews in preparation for the upcoming book ‘Critical Mass: An Oral History of Avant-Garde Film, The New American Cinema and Beyond’ Creating a website for the curator’s past screenings and touring programmes, including converting and optimising archive material for online use Transcribing interviews in preparation for the upcoming book ‘Critical Mass: An Oral History of Avant-Garde Film, The New American Cinema and Beyond’



Independent Cinema Office

• United Kingdom
• Movies, Videos, and Sound
• 1 - 100 Employee

• Intern

  • Sep 2009 - Dec 2009

  Assisting with administrative and marketing tasks Updating databases of films, bookings, box-office figures and cinemas Helping with training events and ICO Screening Days Gathering and updating content for the website and email newsletters Assisting with administrative and marketing tasks Updating databases of films, bookings, box-office figures and cinemas Helping with training events and ICO Screening Days Gathering and updating content for the website and email newsletters



The Royal Society

• London, United Kingdom

• IT Contractor

  • Jul 2009 - Nov 2009

  Editing, updating and migrating content from the existing website to the new structure ahead of the organisation's 350th anniversary Editing, updating and migrating content from the existing website to the new structure ahead of the organisation's 350th anniversary



Notting Hill Media Ltd

• London

• Content Editor

  • Jul 2007 - May 2009

  Managing a content team of six, and its editorial budgets Overseeing all online content, ensuring adherence to guidelines and schedules Advising on content matters for development of the company’s websites - particularly in terms of customer acquisition, UX and advertising opportunities Responsibilities as Content Editor (December 2007 – May 2009): Managing a team of six content assistants Giving final approval of all content before publication Liaising with sales team, offshore developers and search engine marketing team Re-developing email marketing approach Overseeing development of bespoke video player, FAQs and image bank Supervising implementation of SEO initiatives (tagging, interlinking, keywords) Attending trade shows and key client meetings Recruiting and training content staff Responsibilities as Content Assistant (July – December 2007): Producing weekly themed eNewsletters (circulation 20,000+) Editing and uploading content to the website Sub-editing press releases and other copy prior to publication Editing and researching images for content Liaising with marketing and press representatives Revising in-house style sheet Maintaining user databases Analysing and generating user behaviour reports Organising weekly competitions Responding to user enquiries Assisting with office administration Show less



My Cultural Life Magazine

• Editor

  • Oct 2007 - Jun 2008

  Sub-editing MyCulturalLifeMagazine.co.uk Sub-editing MyCulturalLifeMagazine.co.uk



UK Jewish Film Festival

• Festival Assistant

  • 2008 - 2008

  Customer service at festival screenings Customer service at festival screenings



Ocean 24 Ltd

• Events catering assistant

  • Apr 2005 - Jun 2007

  Customer service position, event organisation and catering at high-profile private and corporate functions Customer service position, event organisation and catering at high-profile private and corporate functions



Raindance Film Festival

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Festival assistant

  • Aug 2006 - Oct 2006

  Administrative and promotional duties before and during the film festival, e.g. customer service in box office, ushering and assisting at special events (premieres, Q&As) Administrative and promotional duties before and during the film festival, e.g. customer service in box office, ushering and assisting at special events (premieres, Q&As)



Greenwich Film Festival

• London, United Kingdom

• Marketing and festival assistant

  • Feb 2006 - Apr 2006

  Administrative and promotional duties before and during the film festival, e.g. customer service in box office, ushering and assisting at special events (premieres, Q&As) Administrative and promotional duties before and during the film festival, e.g. customer service in box office, ushering and assisting at special events (premieres, Q&As)



Paperityo Oy

• Helsinki, Finland

• Marketing assistant

  • Jun 2004 - Aug 2004

  Re-designing marketing collateral and website Assisting press office and graphic design team Re-designing marketing collateral and website Assisting press office and graphic design team