Experience

Paubox

• United States
• Computer and Network Security
• 1 - 100 Employee

• VP of Marketing

  • Jul 2021 - Dec 2021

  San Francisco Bay Area Experienced marketing leader passionate about designing hyper-growth strategies for solutions with exceptional product-market fit. I'm currently leading marketing efforts for Paubox's award-winning HIPAA compliant email solutions for the Healthcare industry.



Procore Technologies

• Director of Product Marketing, Applications & Platform

  • Sep 2019 - Aug 2020

  Santa Barbara, CA Responsible for partnering with R&D teams to establish strategic initiatives, tactics and programs resulting in expansion and growth for Procore Technologies.



Zenefits

• United States
• Human Resources Services
• 200 - 300 Employee

• Sr. Director of Product Marketing

  • Nov 2017 - Sep 2019

  San Francisco Bay Area Leading pricing, competitive and go-to-market strategy for the Benefits administration platform. Focusing on driving 100% YoY ARR growth through strategic partners and direct B2B sales for Zenefits in 2019.



SolarCity

• United States
• Renewable Energy Semiconductor Manufacturing
• 700 & Above Employee

• Director Product Management and Marketing

  • Feb 2016 - Feb 2017

  San Francisco Leading the transformation of solar assets for investment groups by creating secure platforms and tools that provide access to financial information improving transparency and real time reporting. Reduced customer delinquency by 15% and improved internal and external customer satisfaction through improved Accounts Receivable Product.



Cole Valley Group

• Product Marketing Consultant

  • Apr 2014 - Feb 2016

  New York City, San Francisco Product Leader with a high level of intellectual agility, capacity for spearheading change and the ability to be hands-on. Experience ranges from traditional marketing leadership to product and business development. Leveraging 15+years of experience in the SaaS based technology industry to partner with clients in an effort to launch products, expand market reach and add new revenue streams. Specific deliverables include: go-to-market strategy and execution competitive… Show more Product Leader with a high level of intellectual agility, capacity for spearheading change and the ability to be hands-on. Experience ranges from traditional marketing leadership to product and business development. Leveraging 15+years of experience in the SaaS based technology industry to partner with clients in an effort to launch products, expand market reach and add new revenue streams. Specific deliverables include: go-to-market strategy and execution competitive analysis customer insights sales enablement support and materials Show less



Citrix

• United States
• Software Development
• 700 & Above Employee

• Sr. Product Line Director, GoToWebinar, GoToTraining

  • Feb 2011 - Apr 2014

  Santa Barbara, California Area Promoted to oversee global P&L responsibilities ($125M) for GoToTraining upon driving strong customer growth for GoToWebinar. GoToTraining, Citrix’s virtual training service launched in 2008. In this role I began research and development activities that lead me to explore enterprise trends in the web conferencing space. Spearheading Citrix Online’s first partner enabled product development initiative I launched GoToWebcast, a self-service webcasting tool allowing companies to… Show more Promoted to oversee global P&L responsibilities ($125M) for GoToTraining upon driving strong customer growth for GoToWebinar. GoToTraining, Citrix’s virtual training service launched in 2008. In this role I began research and development activities that lead me to explore enterprise trends in the web conferencing space. Spearheading Citrix Online’s first partner enabled product development initiative I launched GoToWebcast, a self-service webcasting tool allowing companies to securely host virtual events up to 10,000 participants.

• Product Line Director, GoToWebinar

  • Oct 2010 - Feb 2011

  Santa Barbara, California Area Promoted to Product Line Director assuming global PNL responsibilities for GoToWebinar and overseeing marketing, sales, strategic partnership and product development responsibilities. GoToWebinar revolutionized the Small Medium Business marketing landscape by enabling every organization to invest in real-time event platforms to deliver their content, generate leads and produce new business.

• Marketing Director

  • Oct 2009 - Oct 2010

  Jersey City, NJ Recognizing that audio was an essential component to the collaboration experience we pursued audio conferencing for our portfolio in 2007 and acquired Vaaps. I then took on the responsibility of onboarding Vaaps to the Citrix culture and integrating both the VOIP and PSTN bridges to the collaboration product lines. Specific responsibilities included direct response marketing activities assumed for GoToMeeting and GoToWebinar in addition to current customer migration strategy and sales… Show more Recognizing that audio was an essential component to the collaboration experience we pursued audio conferencing for our portfolio in 2007 and acquired Vaaps. I then took on the responsibility of onboarding Vaaps to the Citrix culture and integrating both the VOIP and PSTN bridges to the collaboration product lines. Specific responsibilities included direct response marketing activities assumed for GoToMeeting and GoToWebinar in addition to current customer migration strategy and sales enablement activities.

• Sr Marketing Manager

  • Mar 2004 - Feb 2010

  Santa Barbara, California Area Assumed marketing responsibilities for GoToMeeting and GoToWebinar supporting ecommerce business and lead generation activities. Oversaw all aspects of online requirements, including CRM and loyalty programs, media buying, creative testing and optimization, lead generation and sales nurturing. Additionally responsible for managing product updates internally and externally. Previously focused on all direct response marketing activities for GoToMyPC, Citrix’s award winning remote access… Show more Assumed marketing responsibilities for GoToMeeting and GoToWebinar supporting ecommerce business and lead generation activities. Oversaw all aspects of online requirements, including CRM and loyalty programs, media buying, creative testing and optimization, lead generation and sales nurturing. Additionally responsible for managing product updates internally and externally. Previously focused on all direct response marketing activities for GoToMyPC, Citrix’s award winning remote access product.