Experience

The Coordinating Center

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Digital and Creative Marketing Specialist

  • Aug 2021 - Present

  • Develops marketing and communication plans for the organization according to the mission of The Center. • Executes internal communication to 300 plus coworkers by planning staff meetings, weekly update emails, managing the internal and external website. • Plans and manages The Center's websites in WordPress. • Creates content calendar for all social media channels. • Has grown social media audiences by 40% • Manages vendor relationships • Developed fundraising events to help raise funds.



Heidi's Paint Parties

• Baltimore, Maryland, United States

• Owner

  • May 2013 - Present



Anew Marketing & Design

• Baltimore, Maryland Area

• Consultant

  • Oct 2009 - Present

  • Guides businesses to build strategies to grow. Using a variety of strategies and attention to trends as well as best practices. • Grows brands via the channels that best suit their goals. As a professional designer I create materials tailored to their brand. • Services include fundraising, design, marketing, public relations, advertising and social media. • Guides businesses to build strategies to grow. Using a variety of strategies and attention to trends as well as best practices. • Grows brands via the channels that best suit their goals. As a professional designer I create materials tailored to their brand. • Services include fundraising, design, marketing, public relations, advertising and social media.



Holmatro

• Netherlands
• Industrial Machinery Manufacturing
• 100 - 200 Employee

• Marketing Coordinator

  • Nov 2018 - Aug 2021

  • Lead overall marketing strategy and advertising decisions for the global leader in hydraulic equipment and systems to continually develop and refine the company’s brand. • Created targeted emails, social media and promotional materials within corporate standards to increase brand identity and lead conversion. • Coordinated and collaborated with Holmatro marketing department in the Netherlands to uncover market trends, incorporating creative marketing initiatives in North America • Created and managed a $300,000 marketing budget. • Collaborated with dealer network of 70 dealers to manage flow of marketing and reinforce corporate messaging. • Planned, managed and evaluated appearances at 6 trade shows each year, generating 25% more leads for the company while remaining maintaining a budget.



Chimes

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Director of Communications

  • Nov 2011 - Apr 2018

  • Built innovative messaging and branding to align with mission and values of an international not-forprofit providing opportunities for people with disabilities. • Managed social media channels, which included writing copy, analyzing data and advertising, growing brand’s reach by 25% in first year alone. • Managed website rebranding and oversaw digital launch, resulting in an 75% increase in online traffic. • Implemented communications ambassadors programs between five subsidiaries in several states and companies to support strategic initiatives. • Coordinated planning for three major fundraising events yearly with a budget of $250,000, organizing event volunteers and managing vendor negotiations.



Yelp

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Lead Brand Ambassador

  • Mar 2016 - Sep 2017

  • Marketed and promoted the Yelp brand at 30 community events each year, exceeding nationwide goals for the brand. • Co-managed Twitter and Facebook pages and grew audiences by 10% and 15%, respectively, over three years. • Created and organized Yelp events within the community to communicate brand messaging to a wider audience. • Marketed and promoted the Yelp brand at 30 community events each year, exceeding nationwide goals for the brand. • Co-managed Twitter and Facebook pages and grew audiences by 10% and 15%, respectively, over three years. • Created and organized Yelp events within the community to communicate brand messaging to a wider audience.



Yelp

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Intern

  • Aug 2014 - Aug 2015



The Johns Hopkins University

• United States
• Higher Education
• 700 & Above Employee

• Desktop Publisher

  • Oct 2009 - Oct 2011

  • Created publication proceedings in digital format using CSS and HTML • Managed stages of the research submittal process with 100 authors to ensure accuracy • Implemented creative marketing strategies for a nonprofit to offset funding • Created publication proceedings in digital format using CSS and HTML • Managed stages of the research submittal process with 100 authors to ensure accuracy • Implemented creative marketing strategies for a nonprofit to offset funding



Maryland Pennysaver

• United States
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Oct 2005 - Oct 2010