Experience

Maroon PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Feb 2023 - Present



Sun Belt Conference

• United States
• Spectator Sports
• 1 - 100 Employee

• Senior Associate Commissioner, Chief Communications and Branding Officer

  • Apr 2020 - Dec 2022

  • Advocate conference and member achievements and successes to all external media platforms. • Oversee all media activities by working with conference member communications directors, conference staff and external partners. • Utilize paid and earned media to market the conference and maximize exposure. • Write, edit, and supervise the printing and distribution of all conference publications. • Develop brand initiatives and administer a brand-management system through the creation of a branding guide, education of key partners and management of the brand at the championship and other conference events. • Manage the web site and oversee social media communication strategy by creating and implementing content to increase fan engagement, educate the public, and build the conference brand. Show less



YWCA USA

• United States
• Non-profit Organizations
• 700 & Above Employee

• Vice President of Marketing & Communication

  • 2019 - Apr 2020

  • Developed and implemented an integrated strategic communications plan including outreach goals, objectives, strategies and tactics for reputation and brand management and furthering the YWCA national movement with the media, board, donors, local associations, the public, partners, public officials and other key stakeholders. • Created a marketing and public relations strategy to cultivate and enhance meaningful relationships with targeted, high-level internal and external audiences, including the media and key influencers. • Managed media communications and content development • Oversaw the implementation of YWCA brand and event campaigns to raise the visibility of the YWCA network, mission, theory of change, and program and advocacy work. • Oversaw the national organization’s social media platforms to ensure the content and strategies engage stakeholders and lead to measurable action, including advocacy action and financial donations. YWCA USA is on a mission to eliminate racism, empower women, stand up for social justice, help families, and strengthen communities. One of the oldest and largest women’s organizations in the nation, YWCA serves over 2 million women, girls, and their families through its 210 associations located in 46 states and the District of Columbia. YWCA has been at the forefront of the most pressing social movements for more than 160 years — from voting rights to civil rights, from affordable housing to pay equity, from violence prevention to health care reform. Today, we combine programming and advocacy in order to generate institutional change in three key areas: racial justice and civil rights, empowerment and economic advancement of women and girls, and health and safety of women and girls. Show less



Ivymount Organization

• United States
• Education Administration Programs
• 100 - 200 Employee

• Director of Communications, Marketing & Special Events

  • 2016 - 2019

  • Developed and executed strategic marketing and communications plan for Ivymount Corporation to improve awareness and reach of Ivymount’s special needs programs and its team of experts as leaders in the field of special needs education. • Oversaw all internal and external communications, including print and electronic newsletters, catalogs, fundraising campaigns, brochures, mailings, and videos. • Responsible for producing all elements around special events, resulting in a significant increase in fundraising, visibility, engagement, and support. Organized biannual gala at the Washington National Cathedral for over 500 attendees, surpassing fundraising goal of $500,000. • Created effective, on-target media campaigns, annual appeals, and reports. • Served as the point person for media; generate interest, pitch stories, and arrange coverage. • Work closely with board members, staff, parents, students, and volunteers. IVYMOUNT: LEADING THE WAY IN EDUCATION, TRAINING, AND OUTREACH For more than 55 years, Ivymount has created nationally recognized programs and partnerships for people with autism and special needs as well as their families. The goal in all our programs is to help children, students, and young adults achieve their highest level of development and independence. In addition to creating our own education and outreach programs, Ivymount forms partnerships with other organizations and researchers, often functioning as a training site, to ensure that our innovative and intensive approach is widely disseminated and influences the larger field of special education and support services. Show less



American University

• United States
• Higher Education
• 700 & Above Employee

• Associate Athletics Director for Communications

  • Feb 2008 - Nov 2013

  • Led American University Athletic Department's communications, including public relations plan and media coverage for the 16 varsity teams that provided new platforms for reaching multiple audiences. Initiated partnership agreements and produced weekly Jeff Jones radio show (1500 AM) and monthly Eye on the Eagles television show (Comcast SportsNet) that resulted in significant opportunities to engage with alumni and the campus as well as elevating program visibility. • Provided creative direction and assets including graphics and photos for multi-million dollar building renovation that yielded an optimal design and great impact. • Upgraded all photography (video and still) production for promotional usage. • Created programs for communications student internships that resulted in a significant increase in production and event management. • Redesigned website and annual reports, elevated use and distribution of photos, improved brand visibility. • Coordinated annual events and fundraisers (AU Sports Hall of Fame, golf outing, year end awards) by securing speakers, conducting interviews, creating program, writing talking points, layout, and recaps. • Revamped and improved quality and quantity of award submissions resulting in significant increase of accolades for student-athletes, alumni, and staff. Show less



WASHINGTON SPORTS & ENTERTAINMENT

• Washington D.C. Metro Area

• Promotions Director

  • 1997 - 1998

  • Organized events for the closing of the Capital Centre and the opening of Capital One Arena including outdoor street fairs, post game New Year’s Eve concert, and season ticket holder events. • Created and executed innovative promotions and events around All-Star Weekends, NHL and NBA Playoffs increasing ticket sales and generating incremental revenue. • Created pre-game buzz for targeted sell-out games by utilizing network of sports and media contacts. • Organized events for the closing of the Capital Centre and the opening of Capital One Arena including outdoor street fairs, post game New Year’s Eve concert, and season ticket holder events. • Created and executed innovative promotions and events around All-Star Weekends, NHL and NBA Playoffs increasing ticket sales and generating incremental revenue. • Created pre-game buzz for targeted sell-out games by utilizing network of sports and media contacts.



Washington Sports and Entertainment

• Spectator Sports
• 1 - 100 Employee

• Public Relations Director

  • 1995 - 1997

  • Managed all aspects of media relations including credentials, coordinating interviews, media guide production, game statistics, and coordination of players with NHL All-Star Weekend and NHL Awards. • Managed relationships between Washington Sports management and the Hockey Department staff, General Manager, coaching staff, and players. • Worked closely with key TV, radio, and print media, cultivating strong connections to improve coverage.

• Public Relations Director

  • 1993 - 1995

  • Promoted shows and events, including concerts (Pavarotti), family shows (Lippanzer Stallions, Sesame Street Live), sports (World Professional Figure Skating, Washington Warthogs CISL, Harlem Globetrotters, WWF), and 1992 Clinton Inaugural Gala.• Directly responsible for creating media and community relations programs.

• Sponsorship, Promotions & Customer Service Coordinator

  • 1990 - 1993

  • Coordinated sponsorship special events, promotions, advertising, clinics, dinners, tickets, and travel. • Managed Wes Unseld Fantasy Camp where sponsors attended NBA training camp at Mount St. Mary’s. • Responsible for fulfilling corporate sponsorship contract obligations and supported renewal efforts for sponsors and season ticket holders.