Fernanda Beyruti
Business Unit Director Cardiovascular at MicroPort Brasil- Claim this Profile
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Spanish Native or bilingual proficiency
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German Full professional proficiency
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French Limited working proficiency
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Portuguese Native or bilingual proficiency
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English Professional working proficiency
Topline Score
Bio
Cezar Ulle
Fernanda is a very quick thinking professional, has strategic knowledge of her clients and knows how to offer creative solutions that add value to them.
Alexandre Peixoto
I had the good fortune of hiring Fernanda - a highly talented person. Managing a complex environment with many stakeholders she mastered, not only her financials and non-financial objectives, but also played an extremely important role in the company’s strategic projects. She is a very forward thinking person who explores new paths, procedures and approaches. One of her biggest assets is her ability to effectively manage, inspire and positively influence others.
Cezar Ulle
Fernanda is a very quick thinking professional, has strategic knowledge of her clients and knows how to offer creative solutions that add value to them.
Alexandre Peixoto
I had the good fortune of hiring Fernanda - a highly talented person. Managing a complex environment with many stakeholders she mastered, not only her financials and non-financial objectives, but also played an extremely important role in the company’s strategic projects. She is a very forward thinking person who explores new paths, procedures and approaches. One of her biggest assets is her ability to effectively manage, inspire and positively influence others.
Cezar Ulle
Fernanda is a very quick thinking professional, has strategic knowledge of her clients and knows how to offer creative solutions that add value to them.
Alexandre Peixoto
I had the good fortune of hiring Fernanda - a highly talented person. Managing a complex environment with many stakeholders she mastered, not only her financials and non-financial objectives, but also played an extremely important role in the company’s strategic projects. She is a very forward thinking person who explores new paths, procedures and approaches. One of her biggest assets is her ability to effectively manage, inspire and positively influence others.
Cezar Ulle
Fernanda is a very quick thinking professional, has strategic knowledge of her clients and knows how to offer creative solutions that add value to them.
Alexandre Peixoto
I had the good fortune of hiring Fernanda - a highly talented person. Managing a complex environment with many stakeholders she mastered, not only her financials and non-financial objectives, but also played an extremely important role in the company’s strategic projects. She is a very forward thinking person who explores new paths, procedures and approaches. One of her biggest assets is her ability to effectively manage, inspire and positively influence others.
Experience
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MicroPort Brasil
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Brazil
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Medical Device
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1 - 100 Employee
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Business Unit Director Cardiovascular
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Jul 2023 - Present
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Marketing Brasil
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Nov 2021 - Present
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Novartis Oncology
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Switzerland
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Pharmaceutical Manufacturing
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700 & Above Employee
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Senior Strategic Account Manager
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Apr 2019 - Jan 2021
Main Responsabilities: To Develop Novartis Oncology Key Account Management area, in order to enhance level of engagement with different stakeholders, moving from a transactional relation to a joint created strategy, in major accounts, such as Oncoclinicas, Sirio Libanes, Amil, Ac Camargo, Intermedica, Hospital Mae de Deus, Hospital Moinhos de Vento, IOP and Erasto Gaertner. Responsible for the consolidation of the Development and tactical plans, together with the medical, product and marketing areas, in order to define customers strategy and initiatives. Show less
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PHILIPS HEALTH SYSTEMS BRASIL
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São Paulo Area, Brazil
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District Sales Manager
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Feb 2016 - Apr 2019
Management and development of Imaging sales portfolio in Sao Paulo and South Region. Team management of 8 people. Management and development of Imaging sales portfolio in Sao Paulo and South Region. Team management of 8 people.
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Johnson & Johnson Medical
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Hospitals and Health Care
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700 & Above Employee
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Key Account Manager
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Nov 2010 - Feb 2016
Main responsibilities: Develop and build a strong relationship between Johnson and Johnson and key decision makers within customer’s organization. Treat customers as partners and pursue to become a “trusted advisor”, challenging them to grow their business with JNJ brands. Assist business development and negotiation of corporate contracts and agreements; ensure that these are fully adheres to plan. Create innovative strategies and tactics to find alternative ways to grow the business, facing market challenges. To analyze market trends and understanding how they could affect business dynamics. Effectively solve problems and manage risk, ensuring target’s achievement and customer satisfaction Working with multiple franchises, devise a detailed tailored plan that maximizes revenue in the short and long term Promote and conduct account’s review on regular basis, evaluating client’s needs and trends as well as organization’s objectives. Ensure partnership is consistent with JNJ Credo and corporate guidelines at all times Main accounts: Sirio Libanes Hospital, HCOR Hospital, Beneficiencia Portuguesa Hospital and Santa Catarina Hospital’s group Show less
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Key Account Executive
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Jan 2009 - Jul 2010
Main responsibilities: Develop new businesses and relationship network in existing and in new accounts, selling Video Conferencing products, Services, and integrating Collaborative Communications tools. To enhanced the selling of Professional Services and integrating the Unified Communications between different solutions. Develop relationship with new channels and partners, focusing in IP integrators, Service Providers and IPBX vendors. Main accounts: Public Sector, Finance Industry Vertical (Itau - Unibanco,- BBA, Citibank, HSBC, Banespa and Bradesco) Retail Vertical (Wal Mart, Magazine Luiza), Vertical Healthcare, Vale do Rio Doce, Votorantin, IBM, HP, Promon Logicalis, Getronics, Siemens, Telsinc. Achievements: 100% of revenue and margin attainment, representing 200% growth from 2009 to 2010. Show less
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Dell Technologies
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Account Executive
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May 2007 - Aug 2008
Main responsibilities: To develop new businesses and relationship network, in Corporate and Global Accounts Segment (> 3500 employees). Responsible of an Account Set of 120 new customers, offering Dell products and new IT solutions, managing pricing and margin strategies. Main accounts: Grupo Empresarial Angeles, Banamex, Unilever, Consorcio Ara, Nadro, Ciba, Sanofi-Aventis, Bachoco, Alpura, Costco, Deloitte, KPMG, Grupo Bal Achievement: 142% of revenue and margin attainment. Show less
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Intel Corporation
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United States
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Semiconductor Manufacturing
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700 & Above Employee
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Business Development Manager
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Jan 2006 - May 2007
Main responsibilities: To develop new businesses in the Healthcare sector, implementing Intel’s digital healthcare vision in Mexico. Strategic relationship development with prospects and customers, in order to built a technology ecosystem with innovative solutions for the health industry. Main accounts: Instituto Mexicano del Seguro Social (IMSS), Ministry of Healthcare, Instituto de Seguridad y Servicios Sociales de los Trabajadores del Estado (ISSSTE) Achievements: Development of alliances and network to built as a show case the first digital hospital project of Latin America to the IMSS (The e-Hospital). Development plan for the connectivity architecture project of IMSS units, and the movil units of the ministry of Health. Show less
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BASF
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Germany
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Chemical Manufacturing
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700 & Above Employee
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Marketing Leader
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Apr 2004 - Jan 2006
Main responsibilities:Support the development and implementation of global marketing and sales strategy for Plastics.Interface between logistics, sales, controlling, Customer Care and three production plants, guaranteeing product availability and continuous customer supply. Business analysis including strategy, pricing, volume forecast and profitability. Negotiate with customer from Latin and North America.Analyze market tendencies, including raw material and competitors prices, checking its main movements to detect opportunities and threats. Research and development of domestic and foreign markets, looking for new product applications.Organization of events and fairs for BASF Plastics.Achievements:Export sales increase in 25% for Polystyrene and in 45% for SBS from 2003 to 2005; Finished goods Inventory reduction from 28 to 13 days, representing a cost save of USD 8M/year; Forecast deviation reduction by 20%; Payment terms reduction from 25 to 7. Show less
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Marketing Analyst
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Aug 2003 - Apr 2004
Main responsibilities:Market study and research for launching the new “E-Diesel” product, prospecting customers, analyzing competitors and developing a strategy for its production and implementation.Optimize product management through raw materials supply, inventory level management and manufacturing capacity. Integrate sales strategies, guaranteeing product availability and supply, attending customer needs. Negotiate prices and develop relationship with new suppliers, continuously seeking cost reductions. Responsible for the major customers: Petrobrás and Suvinil. Achievements:Inventory reduction of R$ 1,4 million (28%) and 0,5 tons (22%); Manufacturing idle capacity reduction by 20%; Forecast deviation reduction by 9%; Manufacturing fixed costs reduction by 15%. Show less
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Nortel Networks
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Telecommunications
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700 & Above Employee
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HR specialist
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1999 - 2001
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Education
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Saint Paul Escola de Negócios
Postgraduate Degree, Marketing/Marketing Management, General -
Instituto Mexicano del Plastico Industrial - Mexic
Postgraduate Degree, Polymer/Plastics Engineering -
Fundação Armando Alvares Penteado
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Fundação Armando Alvares Penteado
Bachelor, Business Administration