Experience

Saunders College of Business at RIT

• United States
• Higher Education
• 1 - 100 Employee

• Director of Communications and Marketing

  • Dec 2012 - Present

  Rochester, New York Newly created position reporting to Dean with over 2,400 enrollments across five global campuses. The first college to grow its marketing team and functions, leading a transition from a sales to a marketing-focused university.



The Slovak Spectator

• Slovakia
• Newspaper Publishing
• 1 - 100 Employee

• Owner and Founder

  • Jan 1995 - Present

  Bratislava, Slovakia Founded and established this Eastern European country’s first and only English-language newspaper, The Slovak Spectator.

• Owner, Founder, Director

  • Jan 1995 - Sep 1997

  Bratislava, Slovakia Founded and established this Eastern European country’s first and only English-language newspaper, The Slovak Spectator. Other periodic publications include: culture and travel magazines, book of lists, real estate and employment guides. Positions: Sales & Marketing Director and Finance Director, overseeing staff of 18. Full Profit & Loss responsibility, achieved positive cash flow within first 28 months. • Custom-built sales database in FoxPro to track sales contacts, sales incentives… Show more Founded and established this Eastern European country’s first and only English-language newspaper, The Slovak Spectator. Other periodic publications include: culture and travel magazines, book of lists, real estate and employment guides. Positions: Sales & Marketing Director and Finance Director, overseeing staff of 18. Full Profit & Loss responsibility, achieved positive cash flow within first 28 months. • Custom-built sales database in FoxPro to track sales contacts, sales incentives, and to evaluate sales performance. • Managed 6-person Ad Sales and Circulation team, providing western-style training; managed major accounts. • Created revenue generating, public relations events attracting the top Slovak political and business leaders, including: ‘Spectrum Live’ - a debate series for leading Slovak politicians and A-list holiday parties.



NYU Langone Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Associate Director – Clinical Research Finance & Management

  • Aug 2010 - Nov 2012

  New York, NY Hired to clean up and streamline financial management of 350 industry funded clinical research studies with over $10M in annual revenue. Developed automated processes for invoicing leading to 26% annual increase in revenue FY2011 - FY2012. Also created first department business report and developed materials for volunteer and sponsor recruitment. • Staffing and management of data cleanup team to prepare finance and billing data for PeopleSoft conversion, including Accounts Receivables… Show more Hired to clean up and streamline financial management of 350 industry funded clinical research studies with over $10M in annual revenue. Developed automated processes for invoicing leading to 26% annual increase in revenue FY2011 - FY2012. Also created first department business report and developed materials for volunteer and sponsor recruitment. • Staffing and management of data cleanup team to prepare finance and billing data for PeopleSoft conversion, including Accounts Receivables reconciliation and documentation for over 1,600 clinical research studies. • Developed new automated billing processes, financial guidelines, and sponsor payment terms – leading to a projected 50% annual increase in revenue recognition, and increasing IRB invoice rate from 30% to over 95%. • Departmental project lead for managing data conversion to PeopleSoft Research Proposal and Billing platform. • Assisting with data migration plans from InfoEd Clinical Trail Management System (CTMS) to Click Commerce CRMS, including interfaces with PeopleSoft, EPIC, and OnBase document management platform. • Primary department liaison to Sponsors, Accounting, Finance, General Counsel, Service Centers, and IT offices. • Developing recruitment strategy and tools to improve study enrollment and increase industry sponsored studies. • Managing websites for department and new Clinical Research Billing Process. Show less



Rutgers Business School

• United States
• Higher Education
• 700 & Above Employee

• Executive Director of Communications & Marketing

  • Sep 2007 - Jul 2010

  Newark, NJ Hand picked by new Dean at New Jersey’s top business school. Charged with renewing branding and communications for revitalization plan to gain national recognition as premier business school. 31% enrollment increse, first two years. • Directed all Communications and Marketing efforts for 2 undergraduate, 15 graduate and doctoral programs; covering 5 New Jersey campuses, 3 campuses in China and Singapore, and over 15 Research Centers. • Created marketing plan justifying a 65% increase… Show more Hand picked by new Dean at New Jersey’s top business school. Charged with renewing branding and communications for revitalization plan to gain national recognition as premier business school. 31% enrollment increse, first two years. • Directed all Communications and Marketing efforts for 2 undergraduate, 15 graduate and doctoral programs; covering 5 New Jersey campuses, 3 campuses in China and Singapore, and over 15 Research Centers. • Created marketing plan justifying a 65% increase in annual department budget. Achieved 59% increase in new enrollments from 2007 to 2010 for Full-time MBA program – supported by an increase in MBA Open House Attendees (131%), RSVPs (164%), and 127% increase in MBA website traffic. • Developed new branding by coordinating input from the Dean, Professors, Program Directors and agencies including: new website, all printed materials, Peer-School awareness campaign, and a 64-page Annual Report. • Increased monthly Media Coverage 219% and Tier-1 coverage increased 231% from 2007 to 2009. Created integrated online SEO strategy to increase website traffic and lead generation through the creation of sustainable social media presence on Facebook and Twitter (first NYC-Metro area business school on Twitter); student and faculty blogs; Google AdWords; web optimized press releases; and online photo galleries. • Overhauled severely neglected website content and navigation while giving website facelift on a limited budget. • Managed creation of new Drupal based website, establishing measuring tools for online marketing to track conversion rates from lead acquisition to enrollment. Integrated website forms automation with Admissions data. Show less



LiveCareer

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Operations Manager

  • May 2006 - Sep 2007

  New York, NY Charged with bringing controls and organization to one-year old, high growth internet lead generation company; encompassing 6 international entities with 14 employees, over $1 million in combined assets and $3.3 million in sales. • Financial Statements Management; forecasting and budgeting; analysis of business development opportunities. • Developed Microsoft Excel analytics and dashboards for internet traffic audits and optimizing partner revenues. • Coordination of legal and tax… Show more Charged with bringing controls and organization to one-year old, high growth internet lead generation company; encompassing 6 international entities with 14 employees, over $1 million in combined assets and $3.3 million in sales. • Financial Statements Management; forecasting and budgeting; analysis of business development opportunities. • Developed Microsoft Excel analytics and dashboards for internet traffic audits and optimizing partner revenues. • Coordination of legal and tax intricacies with accounting practices for international relationship of 6 entities. • Manage and coordinate outsourced bookkeeping services using QuickBooks. Created employee benefits plan. Show less



Elie Int

• Sales and Marketing

  • 2006 - 2007

  New York, NY Developed sales and marketing to retail jewelry stores and chain stores in New Jersey, upstate New York, Connecticut, Rhode Island and Massachusetts sales territories for a 23 year old jewelry manufacturer. One direct report.



Stevens Institute of Technology

• United States
• Higher Education
• 700 & Above Employee

• Marketing Specialist

  • Jan 2003 - Apr 2005

  Hoboken, NJ At the technology management university, started innovative Global Technology Confidence Index (GTCI) for C-level executives. Reports and analysis based on quarterly input from senior executive GTCI Members representing Global 2000 companies. • Spearheaded GTCI marketing plan coordinated with Dean and Program Director, recruiting 200 senior executive GTCI Members in 4 months. Managed membership retention and all correspondence with C-level executives. • Created GTCI website managing 5… Show more At the technology management university, started innovative Global Technology Confidence Index (GTCI) for C-level executives. Reports and analysis based on quarterly input from senior executive GTCI Members representing Global 2000 companies. • Spearheaded GTCI marketing plan coordinated with Dean and Program Director, recruiting 200 senior executive GTCI Members in 4 months. Managed membership retention and all correspondence with C-level executives. • Created GTCI website managing 5 person team and ad agency. Wrote original website content; edited and posted all updates using Dreamweaver and FTP. Administered quarterly membership surveys, and data collection. Show less



HYPE Energy Drinks LLC

• Vice President, General Manager

  • Sep 2000 - Jan 2003

  New York, NY First employee hired to open North America subsidiary for HYPE Energy Drink, with European ownership. Sold over $1.3 million in first year, creating distribution network in over 10 major North American markets. • Conducted product training and launched sales promotions to distributor sales teams of up to 175 people. • Supervised Sales Director and 4-person promotional team. Administered national Walgreen’s account. Negotiated regional distribution contracts including: 2nd largest U.S… Show more First employee hired to open North America subsidiary for HYPE Energy Drink, with European ownership. Sold over $1.3 million in first year, creating distribution network in over 10 major North American markets. • Conducted product training and launched sales promotions to distributor sales teams of up to 175 people. • Supervised Sales Director and 4-person promotional team. Administered national Walgreen’s account. Negotiated regional distribution contracts including: 2nd largest U.S. beer distributor and national Canadian distributor. Operations coordinated with European headquarters, with full Profit & Loss responsibility. • Financial reporting, forecasting, accounting, purchasing, import/export, warehousing, inventory, distribution, legalities, and FDA compliance. Created strategic business plan leading to over $350,000 in private investment. Show less



House of MOR Vodka LLC

• Vice President, General Manager

  • Sep 1997 - Jul 2000

  Tallin, Estonia First employee hired by American owners to spearhead development of new super-premium Estonian vodka. Lived in Estonia (a former Soviet Republic country) until first shipment of MOR Vodka was exported to USA. Developed production of award winning, 1999 Gold Clio packaging using international suppliers. Managed USA sales and operations after moving to New York City when first production was imported to USA: • Developed strategic business plan leading to over $500,000 of private… Show more First employee hired by American owners to spearhead development of new super-premium Estonian vodka. Lived in Estonia (a former Soviet Republic country) until first shipment of MOR Vodka was exported to USA. Developed production of award winning, 1999 Gold Clio packaging using international suppliers. Managed USA sales and operations after moving to New York City when first production was imported to USA: • Developed strategic business plan leading to over $500,000 of private investment; restructured company as LLC. • Full P&L responsibility. Administered accounting in QuickBooks. Managed sales incentives, financial reporting, forecasting, purchasing, BATF compliance, import/export, distribution logistics, and investor relations. First employee hired by American owners to develop new super-premium vodka, MOR Vodka, in Estonia: • Established Estonian subsidiary and developed production of award winning 1999 Gold Clio packaging using international suppliers. Featured high-tech ‘metallization’ process, giving the bottle a mirrored look. Show less