Experience

Vodax a.s.

• Food and Beverage Services
• 1 - 100 Employee

• Trade & Marketing Manager CEE

  • Apr 2007 - Present

  Held full responsibility for devising, developing and implementing Regional Marketing Strategy in CEE 2007-2010 for brands: Tymbark, Kubuś, Caprio. Results included strong sales increase.Responsible for PMI plan in marketing area acquiring the Bulgarian JNSD market leader. Resulted with no profitability and sales decrease within two-year time.Innovative product concept launches: Kubuś Waterrr, Tymbark orange line, Tymbark multivitamin line, Caprio brand. NPDs achieved leadership position in CEE. In case of Poland Tymbark has overtaken Hortex leadership position in highly competitive orange juice segment.Managing multinational marketing structures including over 50 individuals.

• Marketing Manager CEE

  • Apr 2004 - Mar 2007

  Promoted to set and implement strategic marketing directions including country operational plans of launching in CEE following brands: Tymbark, Kubuś, Caprio. Responsible for PMI strategic and operational marketing plans including internal communication strategy acquiring the JNSD market leader in Czech and Slovak Rep. Deployed marketing strategy led the company to achieve leadership position in CEE with double higher MS than the next competitor (Coca Cola) within two-year time.Responsible for NPDs in the CEE: Tymbark Premium, Kubuś, Kubuś Play. Resulted with positive profitability of each NPD within one-year time.

• Marketing Manager Poland

  • Apr 1999 - Mar 2004

  Recruited to establish PMI plan of Tymbark Company (included: marketing plan and internal communication strategy.) Fully responsible for formulating marketing strategy of Tymbark re-launch on Polish market. Being responsible for brand portfolio set up, brand identity change and image re-positioning. Re-positioned Tymbark became the market leader on highly competitive market with significant profitability increase in the period.Being fully responsible for PMI plan of Lubella Company - the pasta market leader in Poland. The strategic solutions included: internal communication plan, assortment and brand positioning reconstruction: “Makaron Lubelski” converted into “Lubella”. The strategy resulted with strong sales and profitability increase within two-year time. The local brand became the dominance pasta market leader with strong nationwide position.Overall responsibility of NPD – Kubuś Play.



McCann Communications

• Project Manager

  • Nov 1997 - Mar 1999

  In charge of devising, developing and implementing strategic marketing and operational plans of Kubuś launch on Polish market. Resulted with the strongest kids brand image in Poland within 12 months of the marketing campaign.Establishing image of: Casio, PKO BP brands.