Experience

Toaster

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • May 2023 - Present



Media.Monks

• Netherlands
• Advertising Services
• 700 & Above Employee

• Film Copywriter

  • Jun 2021 - May 2023

  Clients: Disney+, Netflix, LG Global, Google, Shiseido, Mondelez, Mandai Zoo, Adobe, Amazon Japan, Commonwealth Bank, M1 • Executed global campaigns across continents such as LG gram (Global), Disney+ (APAC), 2022 Google Pride (NAMER), and CommBank (AUNZ) • Took on the role of lead copywriter for the LG Global account; with campaigns gaining over 30 million views online • Spearheaded digital brand guides for Commonwealth Bank from the ground up • Successfully pitched and won a series of global accounts such as LG ThinQ (Korea), Commonwealth Bank (Australia), and Dulux Paint (Singapore) • Built a social community (LG HustleHub) in the UK, Canada, and Japan that grew to 5,000 members within a year • Collaborated with teams across the EMEA, APAC, LATAM, and NAMER regions • Managed remote productions involving celebrity casts such as John Legend • Developed and supported junior talents, including designers and copywriters • Participated in creative award competitions such as Cannes Lions (2022) Show less



MacamYes Studios

• Malaysia
• Media Production
• 1 - 100 Employee

• Copy Lead (Production)

  • Feb 2018 - Jun 2021

  Clients: McDonald's, Facebook Malaysia, Samsung, Maxis, Sony, Tesco, Mitsubishi, Natura, L'Oréal, Lancôme, Kiehl's, iflix, Grab • Optimize and execute digital marketing campaigns that receive an average of 500,000 eyeballs across Facebook, Instagram, Youtube, and TikTok • Advance successful completion of projects and initiatives across all production phases • Collaborate to align objectives with clients, agencies, and creative directors • Capture and report post-project recaps, highlighting successes and opportunities for improvement • Hold accountability for story and idea evolution from paper to screen • Spearhead the direction, production, and editing of digital video ads and films • Orchestrate and drive the development of internal talent including producers, designers, and editors • Liaise with senior leadership and stakeholders to ensure the company’s support structure drives the business forward using minimal expenditure Show less



TBWA\Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • Jan 2017 - Feb 2018

  Clients: AirAsia, U Mobile, Nandos, Standard Chartered, Mister Potato, Tealive, llaollao, Gindaco, Scania, CJ WOW Shop • Obtained robust knowledge and understanding of the art of advertising from leading industry professionals • Produced appealing copy, including brand decks, storyboards, billboards, emails, product taglines, and captions • Operated within various mediums including print, social media, radio, and television • Expedited a substantial workload in a fast-paced, high-pressure environment • Collaborated extensively with the CCO, CD, and MD during pitch season Show less



LexisNexis

• IT Services and IT Consulting
• 700 & Above Employee

• Legal Marketer

  • Sep 2016 - Dec 2016

  Publication: Sarkar Law of Evidence (1st Edition) • Involved in the marketing of the company’s legal publications and services • Expanded sales across judges and lawyers through on-ground meetings and court fairs • Demonstrated a natural aptitude for project administration and client relations • Utilized effective communication and prioritization skills • Refined problem-solving and critical-thinking skills Publication: Sarkar Law of Evidence (1st Edition) • Involved in the marketing of the company’s legal publications and services • Expanded sales across judges and lawyers through on-ground meetings and court fairs • Demonstrated a natural aptitude for project administration and client relations • Utilized effective communication and prioritization skills • Refined problem-solving and critical-thinking skills



Securities Commission Malaysia

• Malaysia
• Capital Markets
• 300 - 400 Employee

• Summer Legal Intern

  • May 2015 - Jul 2015

  Publication: Securities Commission (Amendment) Act 2015 • Contributed extensive research to the company’s internal legal statute • Understood the need to flexibly support last-minute demands and changes • Developed business acumen and resource management Publication: Securities Commission (Amendment) Act 2015 • Contributed extensive research to the company’s internal legal statute • Understood the need to flexibly support last-minute demands and changes • Developed business acumen and resource management