İrem Özaltay
Product Marketing Specialist at VeriPark- Claim this Profile
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Bio
Credentials
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McKinsey Forward Program
McKinsey & CompanyMay, 2023- Nov, 2024
Experience
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VeriPark
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United Kingdom
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Software Development
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700 & Above Employee
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Product Marketing Specialist
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Oct 2022 - Present
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Marketing and E- Commerce Specialist
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Jan 2022 - Oct 2022
- Analyzing data for trends, insights, and information.- Managing all processes of new/improved product launches. (Including processes of packing design of products, and also their communication in different channels, etc.)- Pricing of the products for every sales channel.- Communicate with agencies to ensure brand alignment.- Managing various projects such as processes of brand's digital appearance, and management of traditional communication channels.- Improvement of new various digital projects to raise brand awareness.- Maintaining relationships with company stakeholders, working closely with the agencies, briefing and following media processes, creating product materials.- Applying different activities to raise e- commerce sales operations.- Improvement of relationships with Influencers regarded in the sector.- Setting social media strategy for the brand.- Managing annual marketing budget. Show less
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Marketing Consultant
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Jul 2021 - Feb 2022
- Providing support to the team with the applications of the marketing strategies and brand projects.- Managing the monthly marketing plan, creating and revising the contents in collaboration with the agencies.- Working closely with the agencies, briefing and following media processes, creating product materials.- Develop projects with the sales on the e-commerce side.
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Konseptiz Branding Agency
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Türkiye
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Sep 2021 - Feb 2022
◦ Creating KPI-based digital/social strategy. ◦ Content writing & production for social media platforms ◦ Blog writing. ◦ Working with media partners and managing online publishing. ◦ Budget management and reporting. ◦ Creating KPI-based digital/social strategy. ◦ Content writing & production for social media platforms ◦ Blog writing. ◦ Working with media partners and managing online publishing. ◦ Budget management and reporting.
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Casual Consultancy
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Türkiye
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Food & Beverages
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1 - 100 Employee
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Brand Development and Social Media Specialist
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Aug 2019 - Aug 2021
-Creating social media strategies for brands-Writing creative contents-Starting, managing and optimized all kind of online marketing accounts -Facebook advertisement management/analysis
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Long Term Social Media Intern
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Dec 2018 - Aug 2019
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FEAST - Özgörkey Gıda
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Türkiye
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Food and Beverage Manufacturing
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100 - 200 Employee
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Human Resources Intern
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Jul 2018 - Aug 2018
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DenizBank
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Türkiye
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Banking
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700 & Above Employee
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Sales Operations Intern
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Jul 2017 - Sep 2017
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Education
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Dokuz Eylül Üniversitesi
Bachelor's degree, Business Administration -
Tomas Bata University in Zlín
Management and Economics -
Dokuz Eylul University
Minor, International Business/Trade/Commerce