İrem Özaltay

Product Marketing Specialist at VeriPark
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Contact Information
us****@****om
(386) 825-5501
Location
İzmir, Turkey, TR

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Credentials

  • McKinsey Forward Program
    McKinsey & Company
    May, 2023
    - Nov, 2024

Experience

    • United Kingdom
    • Software Development
    • 700 & Above Employee
    • Product Marketing Specialist
      • Oct 2022 - Present

    • Marketing and E- Commerce Specialist
      • Jan 2022 - Oct 2022

      - Analyzing data for trends, insights, and information.- Managing all processes of new/improved product launches. (Including processes of packing design of products, and also their communication in different channels, etc.)- Pricing of the products for every sales channel.- Communicate with agencies to ensure brand alignment.- Managing various projects such as processes of brand's digital appearance, and management of traditional communication channels.- Improvement of new various digital projects to raise brand awareness.- Maintaining relationships with company stakeholders, working closely with the agencies, briefing and following media processes, creating product materials.- Applying different activities to raise e- commerce sales operations.- Improvement of relationships with Influencers regarded in the sector.- Setting social media strategy for the brand.- Managing annual marketing budget. Show less

    • Marketing Consultant
      • Jul 2021 - Feb 2022

      - Providing support to the team with the applications of the marketing strategies and brand projects.- Managing the monthly marketing plan, creating and revising the contents in collaboration with the agencies.- Working closely with the agencies, briefing and following media processes, creating product materials.- Develop projects with the sales on the e-commerce side.

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Sep 2021 - Feb 2022

      ◦ Creating KPI-based digital/social strategy. ◦ Content writing & production for social media platforms ◦ Blog writing. ◦ Working with media partners and managing online publishing. ◦ Budget management and reporting. ◦ Creating KPI-based digital/social strategy. ◦ Content writing & production for social media platforms ◦ Blog writing. ◦ Working with media partners and managing online publishing. ◦ Budget management and reporting.

    • Türkiye
    • Food & Beverages
    • 1 - 100 Employee
    • Brand Development and Social Media Specialist
      • Aug 2019 - Aug 2021

      -Creating social media strategies for brands-Writing creative contents-Starting, managing and optimized all kind of online marketing accounts -Facebook advertisement management/analysis

    • Long Term Social Media Intern
      • Dec 2018 - Aug 2019

    • Türkiye
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Human Resources Intern
      • Jul 2018 - Aug 2018

    • Türkiye
    • Banking
    • 700 & Above Employee
    • Sales Operations Intern
      • Jul 2017 - Sep 2017

Education

  • Dokuz Eylül Üniversitesi
    Bachelor's degree, Business Administration
    2014 - 2019
  • Tomas Bata University in Zlín
    Management and Economics
    2018 - 2018
  • Dokuz Eylul University
    Minor, International Business/Trade/Commerce

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