Experience

Haymarket Media US

• United States
• Media Production
• 100 - 200 Employee

• Vice President, Product Strategy

  • Feb 2023 - Present

• Senior Director, Sales Product Strategy

  • Jul 2021 - Feb 2023

• SVP, Digital, PRI Healthcare Solutions, A division of Haymarket Media US

  • Dec 2020 - Jul 2021



Moose Business Intelligence

• United States
• Online Audio and Video Media

• Digital Transformation Executive

  • Jan 2019 - Present

  20 years of experience in the B2B media industry focusing on the transformation from print to digital, monetization and deployment of enterprise platforms, driving digital sales growth by leading, coaching and mentoring teams and driving growth with new product development and the monetization of the user. I'm an entrepreneur minded, performance-driven executive with a comprehensive background of architecting and leading monetization strategies for platforms and businesses. Proven track record of driving success by building digital sales strategies, generating key business prospects and transforming digital media and data businesses. A reputation of building and maintaining key relationships with C-level executives and diverse stakeholders.



Moose Direct Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Jan 2019 - Present

  Moose Direct is a customer data management and digital targeted marketing services company. Moose Direct is a customer data management and digital targeted marketing services company.



ALM

• United States
• Media and Telecommunications
• 500 - 600 Employee

• Senior Director, Digital Product Strategy

  • Aug 2019 - Dec 2020



Informa

• United Kingdom
• Information Services
• 700 & Above Employee

• VP, Digital Growth

  • Jan 2018 - Jan 2019

  In January of 2018, I was asked to join Informa's Industry and Infrastructure group as VP, Digital Growth. In this role, I work closely with our sales team, senior management, the product team, and the executive team to optimize digital sales and enable digital revenue growth across 25 brands.

• VP, Digital Strategy

  • Nov 2016 - Jan 2018

  As Penton was acquired by Informa, I was retained and charged with producing data driven reactive and proactive analysis of numerous Informa businesses. As a key member of a corporate strategy and innovation group I am responsible for business transformation and disruption. Further, I am responsible for developing preemptive business plans and high-level digital innovation and corporate strategies around major enterprise platforms. I use data and analysis to regularly incubate corporate strategy and advise market leaders on new business opportunities for brands that will protect from future disruption and revenue growth. Additionaly, I author actionable intelligence reports and playbooks using data and analysis of businesses to assist C-Level executives and market leaders in decision making.



Penton

• Information Services
• 300 - 400 Employee

• VP, Digital Product Strategy

  • Apr 2015 - Nov 2017

  In this role, I provided monetization leadership for a 160-person product development team and ensured product initiatives were built to improve brand awareness and increase revenue opportunities. I focused on key corporate projects including new content platforms and critical market-specific ventures. I was successful in achieving purposeful and realistic products in sync with user needs and monetary development. I led the monetization strategy and architecture for multiple core enterprise platforms that supported in excess of $125 million in annual digital revenue.

• Group Digital Director, Aviation, Commercial Real Estate, Financial Services and Waste Management

  • Apr 2010 - Apr 2015

  I had a great deal of responsibility in this position and I succeeded at steering digital business development and directing sales teams to build new strategies around new and existing products. I was responsible for $25 million in digital revenue across diverse market segments including financial services, commercial real estate, and waste management and aviation divisions. Our team released new revenue generating programs and products in the digital space.



New Hope Network

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Director, Digital Media

  • Apr 2009 - Mar 2010

  This position afforded me the opportunity to manage all segments of the digital business including technology development, digital strategies, partnerships, and vendors. I built sales strategies focused on digital initiatives and led sales team to form new online products and advertising prospects for key clients. Notable accomplishments include: - Improvement of site traffic by 40% and increased revenue through launch of newhope360.com the first multi-brand supersite at Penton, which established the business model for marketing new sites for other divisions within the company. - Development of business models and tactics with editors and publishers for a division comprised of five magazines, various trade shows and conferences. - Improvement of site traffic by 40% and increased revenue through launch of newhope360.com the first multi-brand supersite at Penton, which established the business model for marketing new sites for other divisions within the company. - Development of business models and tactics with editors and publishers for a division comprised of five magazines, various trade shows and conferences.



Penton

• Information Services
• 300 - 400 Employee

• Senior Director, Online Product Development

  • Apr 2005 - Apr 2009

  I enjoyed being the point-of-contact for editors, advertisers, sales staff and vendors and coordinated administration of digital projects. In this role, I gained recognition by senior management with multiple business-to-business industry awards. I enjoyed being the point-of-contact for editors, advertisers, sales staff and vendors and coordinated administration of digital projects. In this role, I gained recognition by senior management with multiple business-to-business industry awards.



Moose Design NY

• Creative Director/Founder

  • May 2003 - Apr 2005

  Demonstrating entrepreneurial skills I built this organization from the ground up and led a team of designers and developers to provide state-of-the art designs and solutions for a variety of media projects. In addition, I built and sustained viable business relationships with key clients and became a ‘go-to’ resource for marketing agencies in New York. Demonstrating entrepreneurial skills I built this organization from the ground up and led a team of designers and developers to provide state-of-the art designs and solutions for a variety of media projects. In addition, I built and sustained viable business relationships with key clients and became a ‘go-to’ resource for marketing agencies in New York.