Marketing Director

• Apr 2022 - Present

Marketing Consultant

• Feb 2020 - Present

- Unidad de Genética Clínica Vistahermosa.Creation and implementation of an annual marketing plan in conjunction with both the Managing & Sales Director.Development of client-facing product marketing materials.Market screening and Shopper & Consumer trend analysis.Responsible for the full brand P&L including profitability of the new category.Designing and implementing the marketing strategy for the business brand to meet growth objectives and responsible for the KPI’s definition.Development of the company's marketing tools and guidelines.- Olivia Premium Gin: Development of the marketing plan: from brand concept to media campaigns.- FourForty (Customer Experience Consultancy Agency): Providing consultancy services on a number of digital projects.

International Marketing Manager

• Jul 2019 - Jan 2020

- Responsible for the planning, coordination, and execution of International Marketing programs for distribution partners and subsidiary offices. // Acting as main point of contact for all marketing-related issues with our international partners.- Establish Quarterly planning and follow processes through user friendly templates to ensure full support and visibility of international marketing activities.- Sell-in – Primary liaison between international partners and Global Trade Marketing team in order to ensure key information is included in all sell-in toolkits.- Development of marketing guidelines.

Brand Manager

• Jun 2018 - Jun 2019

- Responsible for the brand's communication plan (Media, Social Media & PR campaigns).- Responsible for the marketing and communication budget.- Design and implementation of the strategy for the repositioning of the Zumosol brand.- Creation of the new brand architecture (portfolio redesign).- New Product Development: Chocolate bars with exclusivity for Mercadona / Zumosol Eco range with Elopak Natural Board packaging - Responsible for the brand's communication plan (Media, Social Media & PR campaigns).- Responsible for the marketing and communication budget.- Design and implementation of the strategy for the repositioning of the Zumosol brand.- Creation of the new brand architecture (portfolio redesign).- New Product Development: Chocolate bars with exclusivity for Mercadona / Zumosol Eco range with Elopak Natural Board packaging

Group Marketing Manager

• Sep 2015 - Mar 2018

- Management of digital assets, including the group website, agency newsletter and social media streams- Improving agency brand awareness - Personally responsible for admission into independently ranked Econsultancy Top 100 Digital Agencies in 2017- Defining and managing a programme of media relations- Building relationship with key members of the press- Development and implementation of new SEO and content strategies- Execution of email marketing campaigns- Collaborating with senior management to determine and access new business targets- Completion of Agile Project Management certification in 2017https://www.drawgroup.com/

Product & Brand Manager

• Sep 2012 - Aug 2015

- End to end brand management- Responsible for the product distribution strategy - Financial forecasting, cost/price analysis and POS promotion strategy development- Supporting the execution of exclusivity agreement negotiations with leading UK retailers- Critical path creation and implementation specifically tailored to the client’s budgets and needs- Co-ordination, performance and review of internal sub-team and outsourced market research and analysis- Organisation of consumer panels/ focus groups and tendering process for design and PR agencies with a £360k budget for a four year PR campaign- Establishing and managing new and existing client relations- NPD - In-house product development including manufacturing (selection of flavours, range, packaging, etc.), organization of consumer panels/focus groups, brief writing for PR/design agencies and liaising with leading UK supermarkets to negotiate sales agreementsAdditional projects- Organization of the “Speciality & Fine Food Fair” trade show in 2013 on behalf of existing client portfolio- Attendance at key international trade shows including IFE, MDD, Sial and PLMA on behalf of Marketing Initiatives and existing client portfolio- Establishment of in-house consultancy branch having led presentations on the UK retail sector to senior management from several international organisations and the Canadian High Commission

Marketing Support Assistant (Internship)

• Feb 2012 - Jul 2012

- Preparing and supervising the production of publicity brochures, direct mail leaflets, promotional videos and multimedia programs.- Preparing and distributing market specific press releases on behalf of the global group.- Maintaining and updating information on the organisation’s website.- Website design and content development tailored to the Spanish and Latin-American markets, liaising directly with the global marketing department in Paris.- Creation and development of online marketing campaigns, utilising several distribution streams.

Customer Support Assistant

• Sep 2011 - Oct 2011

- Planning, developing and leading activities for the international students.- Assisting the Customer Manager in the registration of the new students during their induction weeks.- Front of house: Dealing directly with the students and assisting/supporting them as required. - Planning, developing and leading activities for the international students.- Assisting the Customer Manager in the registration of the new students during their induction weeks.- Front of house: Dealing directly with the students and assisting/supporting them as required.