Diana Matos Alves
Senior Digital Marketing Consultant ANZ at LocaliQ Australia & New Zealand- Claim this Profile
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Portuguese Native or bilingual proficiency
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Spanish Professional working proficiency
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French Elementary proficiency
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English Full professional proficiency
Topline Score
Bio
Joel W.
Diana is outstanding in her approach! she's worked to mentor and provide guidance showing me how to achieve greater results for my clients and myself. She's perfect for stright forward thinking, flawless strategy and actional steps that deliver high ROI outcomes. I highly recommend having Diana on your team.
Birthe Nohrden
Diana has been a great asset to the team, always keeping up abreast of the latest tech solution. Her creative ideas brought a real and relatable flair to our external communication and marketing. Miss you!
Kristie Taylor
Diana is a highly passionate marketer who specialises in social media, email and content marketing. She has a great creative-mind and always aims to achieve the best outcomes. I could rely on Di for anything, she was always there work-wise when I needed her; whether it was for idea-generation, day-to-day marketing execution, business operations, to even prepping the Founder for speaking/events or key media interviews. She's dependable, hard-working and a nice person with good values.
Joel W.
Diana is outstanding in her approach! she's worked to mentor and provide guidance showing me how to achieve greater results for my clients and myself. She's perfect for stright forward thinking, flawless strategy and actional steps that deliver high ROI outcomes. I highly recommend having Diana on your team.
Birthe Nohrden
Diana has been a great asset to the team, always keeping up abreast of the latest tech solution. Her creative ideas brought a real and relatable flair to our external communication and marketing. Miss you!
Kristie Taylor
Diana is a highly passionate marketer who specialises in social media, email and content marketing. She has a great creative-mind and always aims to achieve the best outcomes. I could rely on Di for anything, she was always there work-wise when I needed her; whether it was for idea-generation, day-to-day marketing execution, business operations, to even prepping the Founder for speaking/events or key media interviews. She's dependable, hard-working and a nice person with good values.
Joel W.
Diana is outstanding in her approach! she's worked to mentor and provide guidance showing me how to achieve greater results for my clients and myself. She's perfect for stright forward thinking, flawless strategy and actional steps that deliver high ROI outcomes. I highly recommend having Diana on your team.
Birthe Nohrden
Diana has been a great asset to the team, always keeping up abreast of the latest tech solution. Her creative ideas brought a real and relatable flair to our external communication and marketing. Miss you!
Kristie Taylor
Diana is a highly passionate marketer who specialises in social media, email and content marketing. She has a great creative-mind and always aims to achieve the best outcomes. I could rely on Di for anything, she was always there work-wise when I needed her; whether it was for idea-generation, day-to-day marketing execution, business operations, to even prepping the Founder for speaking/events or key media interviews. She's dependable, hard-working and a nice person with good values.
Joel W.
Diana is outstanding in her approach! she's worked to mentor and provide guidance showing me how to achieve greater results for my clients and myself. She's perfect for stright forward thinking, flawless strategy and actional steps that deliver high ROI outcomes. I highly recommend having Diana on your team.
Birthe Nohrden
Diana has been a great asset to the team, always keeping up abreast of the latest tech solution. Her creative ideas brought a real and relatable flair to our external communication and marketing. Miss you!
Kristie Taylor
Diana is a highly passionate marketer who specialises in social media, email and content marketing. She has a great creative-mind and always aims to achieve the best outcomes. I could rely on Di for anything, she was always there work-wise when I needed her; whether it was for idea-generation, day-to-day marketing execution, business operations, to even prepping the Founder for speaking/events or key media interviews. She's dependable, hard-working and a nice person with good values.
Credentials
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The Online Marketing Fundamentals
GoogleSep, 2017- Nov, 2024
Experience
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LocaliQ Australia & New Zealand
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Australia
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Advertising Services
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1 - 100 Employee
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Senior Digital Marketing Consultant ANZ
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May 2023 - Present
- Managing a book of 50+ clients;- Selling Digital Strategies to SME;- 20% Account Management + Upsell, Cross-sell, Strategy Review;- Leasing with the Service and SEO team;- Training and Onboarding Clients on how to use our lead tracking system;- Finding opportunities for Affiliates and white-label services;
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Digital Marketing Consultant ANZ | AE
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May 2021 - May 2023
Google Ads - Social Media Ads - SEO - Youtube & Display Advertising - Reporting SoftwareThe role: 80% New business across AUNZ targeting small, medium and large businesses (full sales cycle - prospecting, understanding client needs through business analysis, creating a marketing proposal, closing the sale & onboarding / intro to the CSM team) + 20% account management. ReachLocal, Inc.’s (NASDAQ: RLOC) mission is to help small, medium and large businesses acquire, maintain and retain customers through Digital Marketing Solutions. ReachLocal offers a comprehensive suite of online marketing solutions, including Search Engine Marketing (ReachSearch™), Search Engine Optimisation (ReachSEO™), Display Advertising (ReachDisplay™& ReachRetargeting™), Lead Conversion Software (ReachEdge™) and assisted Chat Service (TotalLiveChat™).• NASDAQ publicly-listed company• Google AdWords™ Premier SME Partner• Google Innovation Award 2014 for ReachEdge Software• Ranked 3 years in a row on the Deloitte Technology Fast 500• Ranked #27 in the Glassdoor top 50 Best Places To Work 2012 Show less
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Deliveroo
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United Kingdom
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Internet Marketplace Platforms
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700 & Above Employee
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New Business Development Manager
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Jan 2021 - May 2021
Short-term contract - Signing up new restaurants/grocery shops / liquor stores🍸 to the Deliveroo platform. Fast paced environment & high KPI’s. Extensive use of Google Suite, Salesforce, Amazon Connect & Slack. Short-term contract - Signing up new restaurants/grocery shops / liquor stores🍸 to the Deliveroo platform. Fast paced environment & high KPI’s. Extensive use of Google Suite, Salesforce, Amazon Connect & Slack.
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lupi
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Australia
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Advertising Services
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founder | digital marketer
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Jun 2019 - May 2021
It's not what I do, it's how I do it. I believe in less but better, in adding value in everything I do. I focus on Social Media Organic Strategy, E-mail Marketing & Content Marketing. I partner up with the best in business for everything else. It's not what I do, it's how I do it. I believe in less but better, in adding value in everything I do. I focus on Social Media Organic Strategy, E-mail Marketing & Content Marketing. I partner up with the best in business for everything else.
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Hamptons Sydney
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Australia
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Food & Beverages
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1 - 100 Employee
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Head of Marketing
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Jun 2019 - Dec 2020
- In charge of Marketing Strategy, SEM & SEO - Social Media: Strategy, planning, and execution across LI, FB and IG. - Content Marketing (blogs) & fortnightly Edm's; - Implement & update Monday across all areas of the business; - Leasing with external agencies, managing partnerships, copywriters, designers and developers; - In charge of Marketing Strategy, SEM & SEO - Social Media: Strategy, planning, and execution across LI, FB and IG. - Content Marketing (blogs) & fortnightly Edm's; - Implement & update Monday across all areas of the business; - Leasing with external agencies, managing partnerships, copywriters, designers and developers;
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Rise Consulting Pty Ltd
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Australia
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Human Resources
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1 - 100 Employee
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Digital Marketing Executive
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Dec 2016 - Jun 2019
- Social Media Strategy, Planning and Execution via Hubspot (Twitter, Linkedin, and Facebook - @RossReekie); Google AdWords and E-mail Marketing; - Building Ross's profile as a thought leader in happiness and meaning at work; Reaching out to event organisers in order to generate event speaking opportunities; - Introducing new software systems that promote team collaboration, transparency, and efficiency; Extensive use of Google Suite, Slack, Hubspot, Mailchimp. During this role, I spent a few months working remotely from California (WeWork Santa Monica & Hollywood) and had the opportunity to attend Inbound’18 by Hubspot in Boston. Show less
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Sidekicker
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Australia
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Technology, Information and Media
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200 - 300 Employee
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Professional Freelancer
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2013 - 2017
Clients in tech: Uber, Jora, Hired, Asana & Equiem. Clients in other industries: TagSnaps, Adimage Promotions, Maverick Guns, Gourmet Basket, Nourished Life. Skills: Digital Marketing, Business Operations, SEO, Social Media, Customer Support, CRM, Project Management. Clients in tech: Uber, Jora, Hired, Asana & Equiem. Clients in other industries: TagSnaps, Adimage Promotions, Maverick Guns, Gourmet Basket, Nourished Life. Skills: Digital Marketing, Business Operations, SEO, Social Media, Customer Support, CRM, Project Management.
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Equiem
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Australia
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Real Estate
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100 - 200 Employee
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Digital Marketing & Onsite Support
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Jul 2016 - Dec 2016
- Monitoring on 5 Martin Place / Equiem portal; - Signing up new tenants and establishing relationships with the tenants; - Supporting community activities across the building and managing events. Extensive use of Google Suite, Monday, Equiem Portals, FlowDock. - Monitoring on 5 Martin Place / Equiem portal; - Signing up new tenants and establishing relationships with the tenants; - Supporting community activities across the building and managing events. Extensive use of Google Suite, Monday, Equiem Portals, FlowDock.
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Jora
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Australia
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Internet Publishing
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1 - 100 Employee
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Partner Services aka Tech Sales - Jora | Uber
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Jul 2015 - Dec 2015
Recruiting Uber drivers and providing support to Jora jobseekers - High volume workflow via phone and email. Recruiting Uber drivers and providing support to Jora jobseekers - High volume workflow via phone and email.
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Luxottica
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Italy
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Luxury Goods & Jewelry
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700 & Above Employee
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Store Environment & Experience Manager
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May 2013 - Jul 2015
First Job in Australia whilst on a student visa - From Casual Sales Associate to Store Manager @ Sunglass Hut Myer Warringah Mall - leading a team of 7. First Job in Australia whilst on a student visa - From Casual Sales Associate to Store Manager @ Sunglass Hut Myer Warringah Mall - leading a team of 7.
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Maritavora Wines
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Lisbon Area, Portugal
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Sales And Marketing Specialist
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Jul 2010 - Jul 2012
- Establishing relationships with previous clients and opening new accounts (opened over 100 new accounts); - Supervising Marketing activations in restaurants, cellars, and wine markets; - Creating content to update Maritavora's website, blog and Facebook page; - Dealing with our wine agents in USA, Brazil and China; - Arranging media appearances to increase product awareness - Articles on Expresso, Publico and Diario de Noticias. - Establishing relationships with previous clients and opening new accounts (opened over 100 new accounts); - Supervising Marketing activations in restaurants, cellars, and wine markets; - Creating content to update Maritavora's website, blog and Facebook page; - Dealing with our wine agents in USA, Brazil and China; - Arranging media appearances to increase product awareness - Articles on Expresso, Publico and Diario de Noticias.
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Pontifícia Universidade Católica do Rio Grande do Sul
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Brazil
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Higher Education
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700 & Above Employee
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One year exchange at PUCRS
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2008 - 2009
I've completed the second year of university in Porto Alegre, Brazil and was lucky enough to travel around South America for three months. I've completed the second year of university in Porto Alegre, Brazil and was lucky enough to travel around South America for three months.
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Red Bull
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Austria
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Food and Beverage Services
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700 & Above Employee
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Wing Team Member
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2007 - 2008
Representing Redbull in a premium way through everyday interactions with consumers, at events and on digital channels; contributing to new and exciting sampling missions by providing local insights, trends and overall opportunities. Representing Redbull in a premium way through everyday interactions with consumers, at events and on digital channels; contributing to new and exciting sampling missions by providing local insights, trends and overall opportunities.
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Education
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2007 - 2010
Universidade Católica Portuguesa
Bachelor's degree, Marketing -
2008 - 2009
Pontifícia Universidade Católica do Rio Grande do Sul
Bachelor's degree - 1 year exchange in Brazil, Public Relations, Advertising, and Applied Communication
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