Experience

Purple Strategies

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Director

  • Dec 2019 - Present

  • Plan and lead multi-channel, multi-stakeholder public affairs and communications campaigns for some of the world's most recognized and challenged companies with teams ranging in size from 5-40 people• Develop insights-based issues management, reputation and advocacy strategies and accompanying measurement frameworks• Write campaign plans, narratives, messaging documents and external content• Define and target bespoke audiences and mobilize them to act (or not act!)• Work with creatives and paid media experts to define paid and content strategies, shape campaign content into impactful advertising efforts that change perceptions at local, national and international levels Show less

• Director

  • Jun 2016 - Dec 2019

• Account Manager

  • Jan 2014 - May 2016

• Account Coordinator

  • Apr 2012 - Dec 2013



The George Washington University

• United States
• Higher Education
• 700 & Above Employee

• Research Assistant

  • May 2011 - Apr 2012

  • Co-authored an article about how reporters and news organizations use Twitter to share and gather information and connect with readers and sources, presented at the Midwest Political Science Association’s annual conference• Hand-coded thousands of social posts for analysis

• Sociology Department Office Assistant

  • Jan 2010 - Feb 2012

  • Federal Work Study job as administrative assistant for the department: answering phones, making copies, maintaining student databases and processing graduate program applications• Created the department’s Facebook page, its first social media effort



Motion Picture Association

• United States
• Movies, Videos, and Sound
• 200 - 300 Employee

• Corporate Communications Intern

  • Sep 2011 - Jan 2012

  • Wrote and published social content, including live-tweeting of MPAA events and premieres • Monitored Twitter mentions made recommendations for engagement • Blogged for the MPAA’s website on the association’s priorities (primarily about online piracy issues) and created a YouTube page for the organization • Built targeted press lists for outreach efforts, established media contacts and assisted in the drafting and distribution of press releases • Wrote and published social content, including live-tweeting of MPAA events and premieres • Monitored Twitter mentions made recommendations for engagement • Blogged for the MPAA’s website on the association’s priorities (primarily about online piracy issues) and created a YouTube page for the organization • Built targeted press lists for outreach efforts, established media contacts and assisted in the drafting and distribution of press releases



Mediabistro

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Blogger/Intern, FishbowlDC

  • Jan 2011 - Jun 2011

  • Published an average of five blog posts per day covering D.C. media personalities and publications • Built relationships with area news organizations, reporters and “D.C. celebrities” • Stories were picked up by the Atlantic and CNN.com, among others • Published an average of five blog posts per day covering D.C. media personalities and publications • Built relationships with area news organizations, reporters and “D.C. celebrities” • Stories were picked up by the Atlantic and CNN.com, among others