Audience Marketing Manager

• Jul 2023 - Present

Digital Marketer

• Mar 2021 - Jul 2023

Digital Marketing Manager

• Oct 2015 - Oct 2019

• Managed blog, including writing original species, optimizing SEO and working with outside writers and illustrator. • Created social accounts on various social networking platforms. Managed ads on various social networks, utilizing extremely effective creative organic practices as well as launching and optimizing paid campaigns. • Utilized Google Analytics as well as other native analytics platforms to judge and optimize the growth of website traffic. • Lead the community outreach program, growing the brand of DragonFruit by reaching out to key members of the "Geek" community. Including artists, cosplayers, writers, and more. • Manage team members of various levels including hiring and managing in house interns as well as managing remote talent. Show less

Social Media, Copywriting, E-mail Marketing Specialist

• Aug 2014 - Aug 2015

• Created original content for email marketing, including Black Friday, Cyber Week Campaigns which resulted in highest grossing sales in company history. • Created and grew social media presence on all major and niche social networks using both paid ad campaigns and organic practices to grow traffic on our website and social networks. • Used Google Analytics tools to track traffic and sales from all social properties and email blasts. • Create and implement contests in order to grow email list. Grew email list by 25%. • Content management including writing original copy for advertisements and specific products. I used social media and email marketing to boost the sales and visibility of We Got Lites. I was frequently put on special projects to promote specific products, which in many cases the product sold out completely. I worked closely with a graphic designer to create a brand and product story for We Got Lites and their signature Joshua Marshal Collection. Show less

Social Media Director

• Aug 2013 - Jul 2014

The goal of tech startup ShowAmerica was to create a professional platform that brought together the art and entertainment community. • Used creative practices and paid campaigns to grow presence on all major social networks. • Lead my team that was responsible for developing original marketing ideas for online media as well as utilizing traditional social advertising methods. • Coordinated and facilitated presentations for current and prospective investors • Oversaw ShowAmerica’s internship program which includes interviewing, hiring, training, and mentoring college students who have a desire to work in social media. In my role I implemented paid and organic social media outreach campaigns. In addition to this I lead a team in building an email list of 40k plus members of the art and entertainment community. I also created custom # campaigns on Instagram as an effective way to source and recruit members into the ShowAmerica community. I also recruited and grew teams of full time employees and part time student interns. Show less

User Experience Support/ Social Media intern

• Aug 2012 - Dec 2012

• Provided user support for users of www.RateMyProfessors.com • Performed beta testing and user acceptance testing on the site • Assisted in User interface and User experience design with onsite developers • Suggested and sourced content for social media posting. • Provided user support for users of www.RateMyProfessors.com • Performed beta testing and user acceptance testing on the site • Assisted in User interface and User experience design with onsite developers • Suggested and sourced content for social media posting.

Front End Supervisor

• Apr 2005 - Apr 2011

• Trained new associates in standard practices and procedures to meet standards. • Monitored Sales with specific goals in mind. • Performed visual merchandising tasks including dressing windows, building displays, and maintaining general store appearance. • Balanced daily deposits and safe counts as required. • Ensured prompt, friendly, courteous customer service, handling customer complaints • Set and promoted sales and events. • Trained new associates in standard practices and procedures to meet standards. • Monitored Sales with specific goals in mind. • Performed visual merchandising tasks including dressing windows, building displays, and maintaining general store appearance. • Balanced daily deposits and safe counts as required. • Ensured prompt, friendly, courteous customer service, handling customer complaints • Set and promoted sales and events.