Experience

PinarArabia

• United Arab Emirates
• Consumer Goods
• 1 - 100 Employee

• Brand Manager

  • Jul 2021 - Present

  Innovation - Building the innovation pipeline for the next 3 years - Testing the concepts and evaluating the potential of innovations - Building and Implementing the route to Market - Coordination with all the stakeholders. Communication ( ATL and BTL) - Building the communication strategy with the agencies : Social and Media Buying agencies - Development of Creatives with Creative agencies : Brief / Debrief and Follow up - Development of content : Managing Monthly recipes shooting - Managing BTL campaigns : From POSM tool kit development to ensuring good execution on the ground. Business Monitoring - Monthly analysis of Nielsen and IMS Data - ROI Studies after communication campaigns (Sell outs - Dunhumby Data) Market Research - Qual and Quant : Brand Positioning - Copy testing - Recipes preference tests. Budget Management Show less



Lactalis Group

• France
• Dairy Product Manufacturing
• 700 & Above Employee

• BRAND MANAGER - MENA

  • Jan 2020 - Jun 2021

• Junior Brand Manager - Middle-East & North Africa

  • Oct 2017 - Jan 2020

  STRATEGY : Active contribution to both Strategic long term (1-3 years) and Operational planning (1years) along with full implementation and close business monitoring. Building the 5p Strategy for the managed brands/categories. Brand positioning « BRIDEL » in all Exports Markets (Middle-East ; Africa & Asia)Road to Market « CELIA » - Infant milk. PORTFOLIO MANAGEMENT : « Président » : (Turnover of 46M€), « Bridel » : All Dairy categories (Turnover of 16M€). « Celia » « Picot » : Infant Milk (Turnover of 16M€), MARKET STUDIES & DATA ANALYSIS : Financial/Market performance monitoring : Sell in & Sell out data analysis (IMS). Usages & Attitudes Market studies: Qualitative & QuantitativeBrand positionning Market study Brand health trackingInnoscreen COMMUNICATION : Brand design revamping : Full process on 28 SKUsRoad to Market following the brand positioningBTL activations : Trade marketing activations.ATL activations : OOH ; Social Media ; Youtube. PRODUCT INNOVATION : Concept building and validation with Market Research agenciesBuilding volumes ; forecasts and P&Ls with Sales team Formulas and recipes creation with R&D department Packaging creation with external agencies and packaging producersContinuous coordination with Sales and supply chain departmentsFollow up the launch with local distributors Vs KPIs (15 countries). TRADE MARKETING : Manage regional Trade Marketing campaigns (POS ; Promos ; Events) Events Management with agencies ; retailers and ditributors. Building and implementing the shopper strategy. BUDGET BUILDING AND MANAGEMENT Show less

• Brand Manager Assistant

  • Feb 2017 - Sep 2017



Orange Maroc

• Morocco
• Telecommunications
• 700 & Above Employee

• Marketing Manager Assistant : Postpaid

  • Jun 2016 - Aug 2016

  - Participation to the rebranding of Meditel to Orange company name - Management of street commercial actions : Welcome of Moroccan residents abroad - Contribute to +40% of sales in the handled Area (Action European Championship 2016) Competitive Intelligence - Participation to the rebranding of Meditel to Orange company name - Management of street commercial actions : Welcome of Moroccan residents abroad - Contribute to +40% of sales in the handled Area (Action European Championship 2016) Competitive Intelligence



Sos Internship

• Student Ambassador

  • Dec 2015 - Aug 2016

  Entreprise chargée de la recherche des stages à l'étranger ; - Promouvoir des Packages auprès des étudiants de mon université ; - Réaliser 60% du chiffre pour la cession Juin 2016 ; - Prospecter des stagiaires potentiels ; - Elaboration de la stratégie de communication ; -Organisation et animation des Stands au Forums universitaires. Entreprise chargée de la recherche des stages à l'étranger ; - Promouvoir des Packages auprès des étudiants de mon université ; - Réaliser 60% du chiffre pour la cession Juin 2016 ; - Prospecter des stagiaires potentiels ; - Elaboration de la stratégie de communication ; -Organisation et animation des Stands au Forums universitaires.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Winners de P&G Academy Challenge (National Competition)

  • Mar 2016 - May 2016

  Groupe Gagnant de P&G Academy Challenge : How to convert females to Head and Shoulders ? => WHO ; HOW ; WHAT ; Strategy Groupe Gagnant de P&G Academy Challenge : How to convert females to Head and Shoulders ? => WHO ; HOW ; WHAT ; Strategy



La société laitière CHERGUI (LES DOMAINES AGRICOLES)

• Préfecture de Casablanca, Morocco

• Brand Manager Assistant

  • Jun 2015 - Aug 2015

  - Participation to the launch of a new concept of the Brand “Chergui”: Qualit. Market study. - Trade Marketing activation with results assessment: Launch of innovation Milk bottle - Realization of monthly sales pitches: Activations and key figures of the month - Competitive Intelligence - Participation to the launch of a new concept of the Brand “Chergui”: Qualit. Market study. - Trade Marketing activation with results assessment: Launch of innovation Milk bottle - Realization of monthly sales pitches: Activations and key figures of the month - Competitive Intelligence



Marsa Maroc

• Morocco
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Stage d'initiation

  • Jun 2014 - Jun 2014

  Découverte du cadre professionnel Analyse de la chaine logistique des produits du "Département trafics polyvalents" du port de CASABLANCA Découverte du cadre professionnel Analyse de la chaine logistique des produits du "Département trafics polyvalents" du port de CASABLANCA