Experience

Vision Admissions Consulting 唯尚留学咨询

• China
• Professional Training and Coaching
• 1 - 100 Employee

• Director

  • May 2022 - Present

• Advisor

  • Jun 2021 - May 2022

• Senior Consultant

  • Jun 2019 - Jun 2021

  - Worked with high school students to develop personalized roadmaps of their education journey, both academically and extra-curricular- Oversaw students' progress in and out of school and communicate with families- Mentored students on international schooling systems,cultural integration, necessary skills for higher education, and future career development



Casper

• United States
• Retail
• 400 - 500 Employee

• Acquisition Marketing Intern

  • Jun 2018 - Aug 2018

  - Provided weekly recaps by measuring and analyzing performance data and competitive insights - Presented recommendation for new emerging platforms to expand our current media portfolio through conducting extensive research and leading calls and negotiations with vendors - Evaluated new podcast and radio show opportunities and communicate with rest of team for considerations - Provided weekly recaps by measuring and analyzing performance data and competitive insights - Presented recommendation for new emerging platforms to expand our current media portfolio through conducting extensive research and leading calls and negotiations with vendors - Evaluated new podcast and radio show opportunities and communicate with rest of team for considerations



NYU Taiwanese American Student Society

• Greater New York City Area

• VP Public Relations

  • Sep 2016 - May 2018

  - Worked closely with club officers on executing several large events (150-300 attendees) throughout the year - Publicized events, promoted the club, and acquired opportunities for publicity on either social media or school publications - Acted as main liaison in seeking and conducting partnerships with other universities’ cultural clubs in both small and large-scale joint events - Worked closely with club officers on executing several large events (150-300 attendees) throughout the year - Publicized events, promoted the club, and acquired opportunities for publicity on either social media or school publications - Acted as main liaison in seeking and conducting partnerships with other universities’ cultural clubs in both small and large-scale joint events



Birchbox

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Acquisition Marketing Intern

  • Sep 2017 - Dec 2017

  - Spearheaded and managed a cross-team project in strengthening relations with 40 other companies - Lead communication between Birchbox and affiliate companies and media partners during two major campaigns - Developed a playbook for Acquisition Marketing meant for being a toolkit and resource for team members - Strategized holiday campaigns, pitched to various teams, and analyzed performance of campaigns - Spearheaded and managed a cross-team project in strengthening relations with 40 other companies - Lead communication between Birchbox and affiliate companies and media partners during two major campaigns - Developed a playbook for Acquisition Marketing meant for being a toolkit and resource for team members - Strategized holiday campaigns, pitched to various teams, and analyzed performance of campaigns



Publicis

• United States
• Advertising Services
• 700 & Above Employee

• Digital Marketing Intern

  • Jun 2017 - Aug 2017

  - Provided strategy and insight for client (LVMH) campaigns through data and industry analysis - Calculated KPI’s using tools such as Google Adwords and Facebook Business - Delivered monthly updates to clients on SEM, SOV, and various KPI across offline and online platforms - Provided strategy and insight for client (LVMH) campaigns through data and industry analysis - Calculated KPI’s using tools such as Google Adwords and Facebook Business - Delivered monthly updates to clients on SEM, SOV, and various KPI across offline and online platforms



Spoon University

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Community Relations Director

  • Jun 2016 - Jun 2017

  - Acted as the main liaison between Spoon, NYU, and other dominant campus clubs- Organized community events with over 1,000 students and 30 restaurants on campus, the most recent being a “Passport: Around the World” event- Secured 24 new sponsors in most recent semester by cold-calling and pitching

• Community Director

  • Jan 2016 - Jun 2016



Village&Co.

• Canada
• Advertising Services

• Community Management Intern

  • May 2016 - Aug 2016

  - Increased followers by 32%, comments by 280% and likes by 69% in in the first month through content creation and management - Conducted performance audits and competitive analysis regularly - Increased followers by 32%, comments by 280% and likes by 69% in in the first month through content creation and management - Conducted performance audits and competitive analysis regularly



Outreach360

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Volunteer Teacher

  • Jan 2013 - Jan 2014