Digital Marketing Executive

• Jul 2021 - Present

Marketing Insights Loyalty Coordinator

• Oct 2018 - Jun 2019

Loyalty Coordinator for the Marketing Insights Series (MiS), and responsible for creating a loyalty scheme that keeps event-goers engaged and involved with our events. Loyalty Coordinator for the Marketing Insights Series (MiS), and responsible for creating a loyalty scheme that keeps event-goers engaged and involved with our events.

Intern (Data Science, Market Research)

• Jul 2018 - Aug 2018

Worked as an intern for Acceso, a market research and programmatic advertising firm. Acceso is an international company with subsidiaries in the US, South America and Europe, as well as partners in all continents. • Worked along data scientists and marketers to get first-hand experience and develop my own skills. • Analysed audience data to better define markets and to target customers. Defined the groups of analysis, detected outliers, searched for patterns and made comparisons between groups. • Applied new statistical tools and methods used by data analysts to interpret campaign reach and results. • Worked in a professional environment with around 150 employees where I learned how to make decisions and how to be a leader as well as a team-player. • Performed an internal benchmark to assess the organization’s processes and performance compared to its competitors and to the best companies in the industry. • Produced reports on the effect of the General Data Protection Regulation (GDPR) on companies, publishers and advertising.

Intern

• May 2016 - May 2016

Intern

• May 2014 - May 2014