Experience

CAMH Foundation

• Canada
• Fundraising
• 1 - 100 Employee

• VP, Marketing and Donor Experience

  • Feb 2019 - Present

  Providing strategic direction and leadership to a world-class team. We are the driving force in developing powerful marketing and communications strategies that inspire people to join the mental health movement and support CAMH, a global leader in research, clinical care, education and advocacy.My team is accountable for the development and activation of all marketing, communications and experience programs. We aim to build engaging relationships with all stakeholders and to share broadly the incredible discoveries our CAMH experts have achieved and endeavour to accomplish.



Pin Drop Communications Consulting

• Owner

  • 2013 - Present

  If there's ever time to support growing businesses, not-for-profits with passion, individuals who share an interest in collaboration and anybody who wants to brainstorm better ways to create shared value and amplify messaging that matters, Pin Drop is ready, willing and able. If there's ever time to support growing businesses, not-for-profits with passion, individuals who share an interest in collaboration and anybody who wants to brainstorm better ways to create shared value and amplify messaging that matters, Pin Drop is ready, willing and able.



BSM Technologies

• Canada
• Information Technology & Services
• 1 - 100 Employee

• Vice President Marketing

  • Feb 2017 - Jan 2019

  • Reporting to CEO as head of Marketing, Channel Sales, Sales Operations and member of hand-picked C-suite strategy team which was integral to the ultimate sale of BSM to GEOTAB.• Responsible for all aspects of B2B marketing strategy, operations and budget for BSM and its subsidiaries/acquisitions, including: demand generation, events, digital, advertising, PR, as well as channel/partner sales, sales operations (including analytics and inside sales).• Hiring and coaching internal teams and external agencies/consultants to be successful in meeting all pipeline targets by delivering the required multi-channel campaigns (with a priority placed on working collaboratively with direct sales and product teams on go-to-market strategy, product placement and sales priorities).• Key accomplishments: launched refreshed corporate brand, new website and new product portfolio through channels, increased lead pipeline and improved conversion metrics by implementing new lead generation tactics, integrated two acquired companies into team, expanded sales operations/inside sales capacity and redesigned overall team structure to enable balance of both tactical and strategic programming.



WE

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Head of Global Marketing

  • Mar 2014 - Jan 2017

  Responsible for evolving the team from a predominantly reactionary in-house agency function to a full fledged marketing entity including: brand, segment, partner, channel, creative agency, front and back end web development, digital, social, lead generation, content, operations and so forth. - Implemented organization-wide brand change and 'redefining marketing' change management effort while ensuring marketing teams executed on high-visibility campaigns. - Reported directly to founders as organization’s most senior marketing executive, led team of ~ 60 people for WE Charity and ME to WE, including for consumer products and services in all areas of global marketing strategy and execution (brand, segment, partner, channel, pro bono), in house creative agency, digital (social, web and video), platform (apps), and content development.- Led the most strategically important organizational projects including highly visible global brand redesign and launch, digital platform redesign and launch, corporate restructure and within-country brand/messaging framework for regional markets.



BlackBerry

• Canada
• Software Development
• 700 & Above Employee

• Director, Capabilities Development, Executive Operations (C-Suite)

  • 2012 - Dec 2013

  • Member of C-suite business transformation team.• Directed global strategic planning program, identifying and developing business unit capabilities across all areas essential to the achievement of BlackBerry’s strategic objectives.• Developed capability blueprint, driving new revenue opportunities by identifying capabilities in people, skills/competencies, infrastructure, systems, processes and partnerships required to execute on strategic plans. • Launched massive change management effort in the form of a global ‘employee road show’ to communicate go-forward organizational strategy and improve engagement during the most tumultuous time in the company’s history.

• Director, North America and Advocacy Programs, Corporate Communications

  • 2011 - 2012

  • Successfully improved market sentiment (global media, analyst, stakeholder) leading up to largest high-profile product launch in company history.• Led initiatives and teams for North America, including PR, analyst relations and special projects – working closely with sales by taking global positioning directives and adapting for regional market subtleties.• Led launch activities globally including global seeding program, advocacy and influencer programs, media and analyst engagement.

• Director, Executive Corporate Projects

  • 2010 - 2011

  • Launched RIM’s largest (multi-million dollar) corporate philanthropy partnership, taking idea to execution. • Aligned partnerships with mandate to create shared value with the communities in which we operated and to create compelling employee engagement program that spoke to global team values.• Led all global communications programs surrounding the philanthropy effort, including internal engagement strategy, PR and events.• Results showed that program continued to be a source of employee satisfaction (as per our annual surveys) well into the company’s downturn.

• Communications Advisor, Internal Communications/Executive Communications

  • 2008 - 2010

  • Designed and executed global C-level communications strategy resulting in improved engagement between the C-suite, EVP’s and the ~ 20,000 employees during a time of incredible growth and expansion.

• Communications Manager, Crisis Communications, Office of the CIO

  • 2007 - 2008

  • Implemented global crisis management strategy for the organization, linking all levels and functions within and externally to create the seamless flow of communications required to successfully manage organizational crises (ultimately improving stakeholder and media sentiment during and post-issue).

• Communications Specialist, Global Internal Communications

  • 2006 - 2007

  • Built first internal communications team and strategy, executed upon all aspects of plan.

• Carrier Service Manager, BlackBerry Operations

  • 2005 - Oct 2006

  • Member of global product and carrier launch team during the period of product expansion beyond North America (responsible for launching and managed global account relationships).• Oversaw network launch of 20+ carrier properties in the Americas, Caribbean and Australasia extending global reach for sales, thus directly contributing to the company’s global success.



Rogers Wireless

• Telecommunications
• 1 - 100 Employee

• Various

  • 1999 - 2005



Ontario Provincial Government

• Political Staff Assistant, Ministry of Culture, Citizenship and Recreation

  • 1999 - 1999



Chamberlin Consulting Services

• Junior Consultant

  • 1990 - 1997