Nikole Tay

Digital Transformation Executive at Behn Meyer Group
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Contact Information
us****@****om
(386) 825-5501
Location
SG
Languages
  • English -
  • Chinese (Simplified) -
Skills

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Bio

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Jasmine Ng

I was very lucky to have worked with such a talented and resourceful individual. Besides being passionate about her role, Nikole has great vision and concept of what entails a good eCommerce business in the chemical industry. Without her, our eCommerce platform Chem On wouldn’t have been possible. Thank you for your contribution and here’s to greater achievements in your digital career!

LinkedIn User

I worked with Nikole on various projects in school and outside of school.The most significant one being the Unilever Future Leader League 2019. Her ability to analyse project tasks systematically and evaluate solutions objectively was one of the most valuable skills set in getting us shortlisted as the finalist of the competition. She is also a positive influence in our team, who motivates us to go over and beyond expectations. I would definitely not hesitate to recommend her for positions where problem-solving skills are required.

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Credentials

  • Microsoft Office Specialist Excel 2013
    Microsoft Office Specialist
    Apr, 2015
    - Oct, 2024
  • On-Page and Technical SEO Test
    Semrush
    Apr, 2021
    - Oct, 2024

Experience

  • Behn Meyer Group
    • Germany
    • Chemical Manufacturing
    • 100 - 200 Employee
    • Digital Transformation Executive
      • Aug 2021 - Present

      • Lead the overall design and implementation of digital transformation projects at regional group level for Behn Meyer Ingredients, Performance Chemicals and Polymers business units • Conduct requirement gathering session with management board and business unit directors for various digital projects (e-commerce, management dashboard, PIM) • Present proposed digitalisation projects to management board for project approval and funding • Conceptualise B2B and B2C e-commerce system with sales order automation capabilities through integration with SAP S/4 HANA • Initiate and drive set-up of Product Information Management (PIM) system and workflows to manage all product information in a centralised platform for distribution to other channels e.g. website, e-commerce, CRM • Collaborate with corporate marketing department to drive corporate website revamp project • Design UI/UX of management dashboard to present sales and financial KPIs for all sales organisations under Behn Meyer Group Show less

  • EduCare4u Pte Ltd
    • Singapore
    • Education Management
    • 1 - 100 Employee
    • Marketing & IT Executive
      • Jun 2018 - Present

      • Coordinated the production and management of brand assets • Interviewed stakeholders to gather business requirements and propose system design • Liaised with appointed vendor for the development of an ecommerce website • Designed corporate deck for sales and marketing pitching to schools and partners • Conceptualised digital marketing campaigns and designed content for social media and newsletters • Assisted in organization’s franchise development and management • Coordinated the production and management of brand assets • Interviewed stakeholders to gather business requirements and propose system design • Liaised with appointed vendor for the development of an ecommerce website • Designed corporate deck for sales and marketing pitching to schools and partners • Conceptualised digital marketing campaigns and designed content for social media and newsletters • Assisted in organization’s franchise development and management

  • Maha Chemicals (Asia) Pte Ltd
    • Singapore
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Digital Transformation Technologist
      • Jan 2021 - Jul 2021

      Digital Transformation • Collaborated with different departments to identify gaps and proposed automated workflows to reduce operational inefficiencies and transform work processes • Drove adoption of technology solutions based on user requests and requirements from different departments • Enhanced UI/UX design of the company’s in-house mobile app for salespersons eCommerce • Oversaw the development of B2B eCommerce platform across Singapore, Indonesia, Philippines, Thailand, Vietnam, and South Korea • Led weekly project meetings with in-house engineering team and external vendor • Translated product strategy and stakeholder requirements into mockups/prototypes • Scoped and prioritized feature development based on commercial impact and available resources • Worked closely with commercial and operations team to understand existing sales and order processing workflow and proposed functional system design to integrate existing offline and new online processes Digital Marketing • Designed brand assets using Adobe Illustrator • Produced video content and graphic content using Adobe Premiere Pro and Adobe Photoshop respectively • Created landing pages for marketing campaigns using GetResponse • Set up conversion and event tracking on websites using Google Tag Manager and Google Analytics • Supported in planning and implementation of SEM (Google Ads) • Designed and developed websites for company's sub-brands using WordPress and Elementor Show less

    • Digital Marketing (UIUX) Associate
      • May 2020 - Dec 2020

      • Evaluated requirements and feedback from stakeholders to map out process flows and propose functional system design• Designed UI mockups for digital projects (B2B e-commerce, marketplace and in-house systems) using Adobe XD• Worked with engineering team and external vendors for system development• Collaborated with technical and marketing team to ensure and drive SEO best practices• Created landing pages for marketing campaigns using GetResponse • Improved UI/UX of corporate website Show less

  • iFoundries
    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • Digital Projects Executive
      • May 2019 - Aug 2019

      • Worked with cross-functional teams - design, development, and business development for ongoing web development projects • Collaborated with development team to diagnose and resolve issues • Conducted and documented acceptance and UI tests • Assisted in writing UAT test scripts and user manuals • Performed account servicing for various SMEs including well-known brands such as Kah Motor (Honda Singapore) Project management tool used: Basecamp Content management systems used: Wordpress, Joomla Show less

  • Self-Employed
    • Freelance Web Developer & Graphic Designer
      • Feb 2017 - May 2019

      Worked on web design and development projects for companies on a freelance basis. Worked on web design and development projects for companies on a freelance basis.

  • Skubbs
    • Singapore
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Web Developer & QA Tester
      • Apr 2017 - Jun 2017

      • Conducted quality assurance for web application projects • Performed the set-up of open-source ERP system (mixerp/frapid) • Supported the development of a basic REST API and a web responsive project in ASP.NET MVC • Conducted quality assurance for web application projects • Performed the set-up of open-source ERP system (mixerp/frapid) • Supported the development of a basic REST API and a web responsive project in ASP.NET MVC

  • Events & Marketing Solutions
    • Designer
      • Sep 2016 - Nov 2016

      • Produced 3D design of event booths for clients • Digitalised t-shirt designs • Designed company and product brochure • Worked on copywriting of website content • Produced 3D design of event booths for clients • Digitalised t-shirt designs • Designed company and product brochure • Worked on copywriting of website content

  • Strikedeck, a Medallia company
    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Marketing Intern
      • Apr 2016 - Aug 2016

      • Conducted functional testing for customer success platform • Produced product documentation • Performed market research and generated competitive analysis of customer success industry • Designed marketing content e.g. customer success guides, infographics, posters & graphics, including website and newsletter design • Conducted functional testing for customer success platform • Produced product documentation • Performed market research and generated competitive analysis of customer success industry • Designed marketing content e.g. customer success guides, infographics, posters & graphics, including website and newsletter design

  • SAFRA National Service Association
    • Singapore
    • Recreational Facilities
    • 100 - 200 Employee
    • Administrative Assistant
      • Dec 2013 - Jan 2014

      • Performed data entry functions such as update of members’ rewards redemption for the Membership Department • Generated and prepared presentation slides on statistics (via MS Excel and PowerPoint) of the current redemption trends in preparation for the coming years’ product redemption programme offers • Performed data entry functions such as update of members’ rewards redemption for the Membership Department • Generated and prepared presentation slides on statistics (via MS Excel and PowerPoint) of the current redemption trends in preparation for the coming years’ product redemption programme offers

  • GovTech Singapore
    • Singapore
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Youth Infocomm Ambassador
      • 2012 - 2013

      Worked closely together with IDA Singapore and other ambassadors to organise nation-wide infocomm events for schools. Worked closely together with IDA Singapore and other ambassadors to organise nation-wide infocomm events for schools.

Education

  • Nanyang Technological University
    Bachelor's degree, Computer Science with Elective Focus in Data Science & Analytics, 2nd Major in Business (Marketing)
    2017 - 2020
  • Ngee Ann Polytechnic
    Diploma in Business Information Technology, Diploma with Merit, Silver Medal (2nd most outstanding performance in cohort)
    2014 - 2017
  • Global Entrepreneurial Internship
    2016 - 2016
  • Crescent Girls' School
    GCE Ordinary Level
    2010 - 2013

Community

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