Frederik Betz

Partner / Chief Operating Officer at ABCD Agency
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Contact Information
us****@****om
(386) 825-5501
Location
DE
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Full professional proficiency

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Bio

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Experience

    • Germany
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Partner / Chief Operating Officer
      • Mar 2018 - Present

      ABCD is your Content Marketing & Performance PR Agency from Berlin. We understand how to increase your organic reach through content marketing and press exposure. Our team has a proven track record of securing targeted coverage in the world’s most influential media outlets. We love data-driven content campaigns and creative approaches to bring your brand to the masses. ABCD is your Content Marketing & Performance PR Agency from Berlin. We understand how to increase your organic reach through content marketing and press exposure. Our team has a proven track record of securing targeted coverage in the world’s most influential media outlets. We love data-driven content campaigns and creative approaches to bring your brand to the masses.

    • Switzerland
    • Venture Capital and Private Equity Principals
    • Partner
      • 2018 - Present

      Building Relationships & Companies We are a team of likeminded entrepreneurs with a deep passion for building ventures, teams and relationships. We founded, scaled and to this day still run several ventures. Building Relationships & Companies We are a team of likeminded entrepreneurs with a deep passion for building ventures, teams and relationships. We founded, scaled and to this day still run several ventures.

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Manager / Consultant
      • Apr 2016 - Jan 2017

  • Bonsum | Shopping for a better world
    • Berlin und Umgebung, Deutschland
    • Co-Founder / Chief Marketing Officer
      • 2014 - 2017

      #Bonsum Bonsum makes consumption more sustainable through a loyalty scheme for green businesses and the smart shopping bag Goodbag. Bonsum rewards people for responsible shopping choices and promotes sustainable, ethical consumer behaviour. Shop sustainably and enjoy the rewards - that's our philosophy. www.bonsum.de #Goodbag The Goodbag is a smart shopping bag that saves the rainforest. By supporting a social or environmental project for every time a Goodbag has been used… Show more #Bonsum Bonsum makes consumption more sustainable through a loyalty scheme for green businesses and the smart shopping bag Goodbag. Bonsum rewards people for responsible shopping choices and promotes sustainable, ethical consumer behaviour. Shop sustainably and enjoy the rewards - that's our philosophy. www.bonsum.de #Goodbag The Goodbag is a smart shopping bag that saves the rainforest. By supporting a social or environmental project for every time a Goodbag has been used at a participating shop, we make CSR campaigns interactive for customers, while reducing plastic waste from non-reusable plastic bags. www.thegoodbag.de #Goodcoin Bonsum is also the issuer of the first social digital currency Goodcoin. www.goodcoin.de Show less #Bonsum Bonsum makes consumption more sustainable through a loyalty scheme for green businesses and the smart shopping bag Goodbag. Bonsum rewards people for responsible shopping choices and promotes sustainable, ethical consumer behaviour. Shop sustainably and enjoy the rewards - that's our philosophy. www.bonsum.de #Goodbag The Goodbag is a smart shopping bag that saves the rainforest. By supporting a social or environmental project for every time a Goodbag has been used… Show more #Bonsum Bonsum makes consumption more sustainable through a loyalty scheme for green businesses and the smart shopping bag Goodbag. Bonsum rewards people for responsible shopping choices and promotes sustainable, ethical consumer behaviour. Shop sustainably and enjoy the rewards - that's our philosophy. www.bonsum.de #Goodbag The Goodbag is a smart shopping bag that saves the rainforest. By supporting a social or environmental project for every time a Goodbag has been used at a participating shop, we make CSR campaigns interactive for customers, while reducing plastic waste from non-reusable plastic bags. www.thegoodbag.de #Goodcoin Bonsum is also the issuer of the first social digital currency Goodcoin. www.goodcoin.de Show less

  • YOUTAILOR
    • Berlin und Umgebung, Deutschland
    • Strategic Marketing Manager
      • Feb 2014 - Jul 2014

    • Marketing Manager
      • Jan 2013 - Feb 2014

      payleven is a Rocket Internet funded venture headquarted in London/Berlin, revolutionizing the world of payments by providing small business owners with a mobile app based solution to accept debit and credit card payments. At payleven, I was responsible, among others, for the following tasks: - Development, coordination and implementation of Marketing campaigns & materials within DE & AT markets; - Website Optimization, - Coordination of Social Media Channels, - Planning of… Show more payleven is a Rocket Internet funded venture headquarted in London/Berlin, revolutionizing the world of payments by providing small business owners with a mobile app based solution to accept debit and credit card payments. At payleven, I was responsible, among others, for the following tasks: - Development, coordination and implementation of Marketing campaigns & materials within DE & AT markets; - Website Optimization, - Coordination of Social Media Channels, - Planning of Marketing and PR Events.

    • Business Development / Marketing Intern
      • Sep 2012 - Jan 2013

      payleven is a Rocket Internet funded venture headquarted in London/Berlin, revolutionizing the world of payments by providing small business owners with a mobile app based solution to accept debit and credit card payments. During my internship I worked on the following tasks: - Development and implementation of a Social Media Strategy; - Business Development.

    • Chemical Manufacturing
    • 700 & Above Employee
    • Global Brand Management Intern
      • Oct 2011 - Feb 2012

      Bayer HealthCare Pharmaceuticals is the pharmaceutical division of Bayer HealthCare AG. Bayer HealthCare Pharmaceuticals markets products in more than 100 countries, and in 2012 generated sales of €10,803 million. 37,700 members of staff currently work for Bayer HealthCare Pharmaceuticals worldwide – 7,500 in research and development alone. During my time at Bayer I was responsible for - coordinating the Global Brand Plan for Bayer's leading IUS (2012 sales: USD ~550 million). Bayer HealthCare Pharmaceuticals is the pharmaceutical division of Bayer HealthCare AG. Bayer HealthCare Pharmaceuticals markets products in more than 100 countries, and in 2012 generated sales of €10,803 million. 37,700 members of staff currently work for Bayer HealthCare Pharmaceuticals worldwide – 7,500 in research and development alone. During my time at Bayer I was responsible for - coordinating the Global Brand Plan for Bayer's leading IUS (2012 sales: USD ~550 million).

    • Chemical Manufacturing
    • 700 & Above Employee
    • Marketing Intern
      • Jul 2009 - Sep 2009

      Hevert Pharmaceuticals is worldwide one of the ten most important manufacturers of homeopathic medicines. With more than 100 medicinal products, the company's extensive product portfolio has something for nearly every treatment area relevant to natural medicine. At Hevert Pharmaceuticals I overtook the following projects: - Creation of a marketing plan for one of the leading products; - Development of a global competitor‘s ranking. Hevert Pharmaceuticals is worldwide one of the ten most important manufacturers of homeopathic medicines. With more than 100 medicinal products, the company's extensive product portfolio has something for nearly every treatment area relevant to natural medicine. At Hevert Pharmaceuticals I overtook the following projects: - Creation of a marketing plan for one of the leading products; - Development of a global competitor‘s ranking.

Education

  • FOM University of Applied Sciences for Economics and Management
    Master of Science (M.Sc.), Corporate Communication
    2013 - 2017
  • Victoria University
    Bachelor of Business, Marketing
    2010 - 2011
  • Bonn-Rhein-Sieg University of Applied Sciences
    Basic Studies, Business Administration
    2008 - 2012

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