Experience

Parks Desarrolladora

• Mexico
• Real Estate
• 200 - 300 Employee

• Marketing Manager at Parks Desarrolladora (Fibra Uno)

  • Nov 2016 - Present

  Achievements: Founder of Marketing Department, going from 1 member in 2016 to 25 in 2023. Responsible for a $49M MXN (2.6M USD) annual budget. Successful launch and opening of five fashion malls, one office building, and two industrial warehouses. Constant rate of savings of 20% for each annual budget since 2019 through strategic alliances, exchanges, and negotiations with purveyors. Responsibilities: o Responsible for a team of 25 marketing and graphic design specialists. o Management, coordination, and cross-operation of several Digital, Branding, Advertising, POP, Events and PR Agencies that provide a wide array of services for the company. o Design and oversight of marketing strategies (traditional and digital) for each one of the 44 real estate properties of the company (20 office buildings, 23 shopping centers and 1 residential building complex). This includes -but not limited to- ATL, BTL, websites, mobile apps, social media, and e-mail. o Brand development for new projects. o Push the commercial area with sales materials and lead generation strategies, for the correct sale or rental of the 250 properties. o Development of marketing KPI’s and annual budgets for every business unit. o Event Planning: Including, but not limited to, Fashion mall openings, Friends and family and Open house events, and Press Conferences. o Relations with government agencies, press, clients, and strategic alliances. o To create and work on lead generation campaigns, liaising with consultants and external marketing agencies. o Oversight of social media iniciatives and deliver across all platforms. Show less



Grupo Copri

• Mexico
• Construction
• 1 - 100 Employee

• Marketing Chief

  • Apr 2015 - Nov 2016

  Achievements: Opening of Plaza Parque Jardin, exceeding in 300% the projected influx of customers for the first week of operations. Responsibilities: o Development of a 360 Marketing Plan for each one of the real estate properties. o Budget Management for each one of the 360 marketing plans. o Sales and management of advertising slots. o Strengthen of loyalty programs through strategic alliances. Achievements: Opening of Plaza Parque Jardin, exceeding in 300% the projected influx of customers for the first week of operations. Responsibilities: o Development of a 360 Marketing Plan for each one of the real estate properties. o Budget Management for each one of the 360 marketing plans. o Sales and management of advertising slots. o Strengthen of loyalty programs through strategic alliances.



Triángulo las Ánimas (lifestyle center)

• Marketing Chief

  • Apr 2014 - Nov 2014

  -Prepare overall marketing plan-Implement and manage marketing budget. -Oversee and direct the efforts of the marketing team.-Increase revenue generation of advertising space. -Partner with tenants and external brands. -Develop and execute global marketing programs to increase awareness, grow market share, earn loyalty, and spur advocacy for the Shopping Center (ATL and BTL campaigns)-Cultivate trade media relationships through active dialogue, relationship building, and select advertising investment to maximize potential for positive coverage.-Interact with Individuals at all levels such as internal and external brands, tenants, clients, civil associations, government, advertising agencies, suppliers, media etc. -Develop programs with quantifiable objectives to measure results. Show less

• Marketing Coordinator

  • Aug 2012 - Mar 2014

  -Develop, plan and execute key events across multiple categories such as Sports, Fashion, Entertainment , B2B and B2C.-Elaborate recommendations for messaging, communication release schedules and media monitoring plans.-Assist with market studies, and innovation initiatives.-Manage day-to-day publishing, drive positive dialogue and high level of engagement across all social media channels (facebook, twitter, instagram, pinterest ...)-Create relevant and effective content for the customers – driven towards conversion and retention, through blog posts. (blog.eltriangulo.mx).-Produce all types of content (editorial) including newsletters, web copy, info graphics, promotional pieces and other public-facing materials.-Responsible for deployment of marketing material, supervising local print and production and ensure quality and standards are maintained.-Implementing sales promotion strategies to drive different brands of the commercial center ( in partnership with tenants , and also to increase engagement between our customers and the brand.-Ensure visual merchandising at the POP.-Responsible for the administration and proper use of promotional items for customers, sales promotion strategies or press kits. Show less