Annie Murchison

Senior Media Strategist at ROI·DNA
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas, United States, US
Languages
  • Spanish Limited working proficiency
Skills

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Jackie Wallace

Annie was an incredible public relations summer intern for me and the Houston Zoo in 2015. She was quick to learn Vocus media monitoring and added a tremendous amount of help to the team. I was very comfortable allowing Annie to host members of the press alone, knowing that she would represent the zoo well. She will be an amazing asset to any organization. I hope to have the privilege to work with Annie again in the future.

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Credentials

  • ABM Certification: Foundations Course
    Demandbase
    Jun, 2021
    - Nov, 2024
  • Bystander Training: From Bystander to Upstander
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Difficult Conversations: Talking About Race at Work
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Merkle Digital Professional Certification
    Merkle
    Jun, 2020
    - Nov, 2024
  • Conversational Marketing Certified
    Drift
    Jun, 2021
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Jun, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Jun, 2021
    - Nov, 2024

Experience

  • ROI·DNA
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Media Strategist
      • Aug 2022 - Present

    • Media Strategist
      • Jun 2021 - Jul 2022

  • DWA
    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Senior Media Planner
      • Oct 2020 - Jun 2021

    • Media Planner
      • Jul 2019 - Sep 2020

    • Assistant Media Planner
      • Jun 2018 - Jun 2019

  • Proof Advertising
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Junior Media Planner/Buyer
      • Feb 2018 - Jun 2018

    • Assistant Media Planner/Buyer
      • May 2017 - Feb 2018

    • Media Coordinator
      • Jul 2016 - May 2017

  • Proof Advertising
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Intern
      • Aug 2015 - May 2016

      • Assisting with media planning and buying for Subway Restaurants across seven different markets • Performs support functions for all traditional media buys, including schedules, make goods, invoice reconciliation, traffic, post analysis and meeting slides • Invoicing and trafficking creative through STRATA's SBMS and sTraffic • Communicating weekly with vendors about post logs to compile for buyers • Assisting with media planning and buying for Subway Restaurants across seven different markets • Performs support functions for all traditional media buys, including schedules, make goods, invoice reconciliation, traffic, post analysis and meeting slides • Invoicing and trafficking creative through STRATA's SBMS and sTraffic • Communicating weekly with vendors about post logs to compile for buyers

  • Houston Zoo
    • United States
    • Museums, Historical Sites, and Zoos
    • 200 - 300 Employee
    • Public Relations Intern
      • Jun 2015 - Aug 2015

      • Monitored all forms of media • Wrote press releases and blog posts • Assisted with zoo media relations • Monitored all forms of media • Wrote press releases and blog posts • Assisted with zoo media relations

  • Descendent Studios
    • United States
    • Computer Games
    • Marketing Intern
      • Mar 2015 - May 2015

      • Crafted Facebook and blog posts promoting a successful Kickstarter campaign and game updates • Researched gaming community in order to find new media channels • Filmed weekly “Most Valuable Post” YouTube videos to engage fans • Crafted Facebook and blog posts promoting a successful Kickstarter campaign and game updates • Researched gaming community in order to find new media channels • Filmed weekly “Most Valuable Post” YouTube videos to engage fans

  • Advertising Media Planning Foundations
    • Media Planner
      • Aug 2014 - Dec 2014

      • Analyzed target market, brand, and competitive environment • Developed digital, print, and event strategies • Created a complete media plan and budget to carry out set objectives • Presented campaign to an entire class • Analyzed target market, brand, and competitive environment • Developed digital, print, and event strategies • Created a complete media plan and budget to carry out set objectives • Presented campaign to an entire class

  • Love Advertising
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Media Intern
      • Jun 2014 - Aug 2014

      • Developed an entire campaign for the Houston Auto Show • Presented to client • Researched guerilla tactics for various clients • Collaborated with media planners on different print plans • Developed an entire campaign for the Houston Auto Show • Presented to client • Researched guerilla tactics for various clients • Collaborated with media planners on different print plans

Education

  • The University of Texas at Austin - Moody College of Communication
    Bachelor's Degree, Advertising
    2012 - 2016
  • Episcopal High School
    2008 - 2012

Community

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