Chelsea Hilt
Marketing Director at Krista Mashore Coaching- Claim this Profile
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Bio
Credentials
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NJ Real Estate License
National Association of REALTORS®Feb, 2020- Nov, 2024 -
[solidcore] coach
[solidcore]Sep, 2016- Nov, 2024
Experience
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Krista Mashore Coaching
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Director
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Dec 2018 - Present
Development of lifecycle brand marketing and ascension roadmap, focused on efficiency, growth, LTV & impact opportunitiesDirects all client & lead facing marketing functions of brand: growth & acquisition, community & nurture, email, social, media, affiliate, retention, ascension, events, content, partnerships & collaborations, project & product developmentCollaboration across teams and 3rd parties for optimal performance, improvements and areas of opportunity relating to marketing effortsEnsures brand initiatives are successful, & identifies areas of improvements and adjustments in order to reach growth & revenue goals; partners with internal departments like: sales, coaching, accountability for implementation or support of company-wide marketing effortsManages marketing & brand team to create a stellar & synonymous brand experience throughout the entire lead/client journeySets & manages KPI performance for marketing team, key initiative deliverables and monthly sales & marketing roadmaps to reach revenue/sales goals; develops and executes both short-term and long range marketing plans and programsContinually evaluates the timely/prioritization adjustments of marketing strategy and plans to meet the changing agenda, market or competition; provides suggestions on how to address needs and challenge, while improving process workflows and efficienciesLeverage deep understanding of our audience, client avatar and analytics to create new programs in increasingly inventive ways; leader of brand strategy and product developmentSpearheaded brand initiatives that resulted in 5x 2-Comma Club Awards (ClickFunnels), our brand's $1M+ per month sales/enrollments framework, and an integral team member helping the brand reach over $20 Million in sales in just 4 years.
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[solidcore]
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United States
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Wellness and Fitness Services
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300 - 400 Employee
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Marketing+Retail Coordinator, Business Manager
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Sep 2016 - Jan 2018
Development of influencer, partnership & field marketing initiatives to increase studio visits, drive brand awareness & promote studios revenue growth; programs included in-market events, social media inclusions, content creation and brand ambassador promo codesEnhanced the efficacy of retail program by building a new retail procedure which allowed studio managers more control over inventory buying, feedback on designs & inventory sharing; grew our profit margin on our retail by instilling new buying proceduresDesigned & implemented consistent messaging of our brand's voice through management of social media & online platforms; connected our messaging strategy to our studios through the creation of our in-studio artwork, brand collateral & content creationLead studio+community connection; interaction on social media platforms for higher engagement (100+ new followers per week organic growth on instagram...no boosted/sponsored/promotional audience growth), connecting/directing audienceCreative resource for corporate & studio management team; graphic design capabilities for quickest turnaround on artwork for studio collateral, marketing artwork [digitally, in-studio], social media platform managementCrafted the marketing & retail strategy used to launch new studios; using digital, social & in-studio platforms to increase brand visibility in new markets, connect new studios with our audience & develop audiences in new markets
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MillerCoors
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United States
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Food and Beverage Services
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700 & Above Employee
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Territory Sales Representative
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2012 - Jun 2013
Executed national & local brand building initiatives through special events, consumer education programs & promotionsGenerated unique programming to support growth, sales & retention of brands in high-priority accountsCustomized sales presentations for new brands to successfully launch & sustain draft & package placements Merchandised & serviced high-priority accounts to increase brand consumption & overall territory sales Executed national & local brand building initiatives through special events, consumer education programs & promotionsGenerated unique programming to support growth, sales & retention of brands in high-priority accountsCustomized sales presentations for new brands to successfully launch & sustain draft & package placements Merchandised & serviced high-priority accounts to increase brand consumption & overall territory sales
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Education
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2006 - 2010
Rutgers, The State University of New Jersey-New Brunswick
BA, Political Science, Psychology
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