Barbara Breeser

Chief Sales and Marketing Officer at Purplegator
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Dallas County, Iowa, United States, US
Languages
  • Spanish -

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Brittany Bonnicksen

I had the opportunity to work with Barb at one of our Chamber events as she was our guest speaker discussing LinkedIn for business use. We previously had a speaker lined up that backed out at the last minute and had asked Barb in an untimely fashion to step in to do the presentation. She of course, was happy to take on the opportunity. Right as I had asked Barb to present, LinkedIn had completely changed everything about the platform leaving her with creating an entirely new presentation. She was easy to work with, quick to respond, and would highly recommend her to any business to use her for her LinkedIn presentation. Her presentation itself was outstanding and our members really seemed to learn something new and thoroughly enjoyed it. She was a dynamic speaker, keeping it light and fun but most importantly educational. I would HIGHLY recommend connecting with Barb for speaking opportunities or anything in regards to her expertise in Digital & Mobile Marketing. It’s been a pleasure working with Barb and look forward to working with her in the future!

Raylee Melton

Barb is a fun, charismatic professional. She is very knowledgeable in social media, digital strategy, marketing and sales. Every time I get the pleasure to meet with her, I come away from the experience more knowledge and with a positive attitude. If you get the chance to work with her, you will not be disappointed.

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Chief Sales and Marketing Officer
      • Jan 2019 - Present

      Purplegator's primary strategic focus on is on recruitment, using social media, mobile advertising, PPC, geo fencing, geo targeting, chatbots and more. It's a bit like match making - using the best strategies and targeting to find the right audience for our clients and then delivering the best message in order to make the match successful. I strive to align our clients' goals with campaign strategies. I am a dedicated and thorough Researcher, continually seeking out best practices and new technologies so that we continue to provide the best opportunities for our clients. Show less

    • Digital Mobile Media Strategist | RFP Writer
      • Jun 2014 - Present

      At Purplegator, I help businesses by developing programs for brand growth and generating new streams of revenue through Social Media Advertising, Mobile App Development, Mobile Video, Mobile Site Optimization, Mobile IVR technology, and Social-Mobile Audience targeting tactics including Geo Fencing, Geo Targeting and Geo Conquesting.I spend time with our clients to understand their campaign goals and their KPIs. I build out various media buys on multiple platforms so that they can reach those goals. Evaluating the platform metrics allows us to pivot quickly, and regular communication and reporting back to our clients keeps them updated on progress towards their ultimate goals.I also speak to and teach local groups (Area Chambers, CVBs, Lions Clubs, Networking groups) how to use Social and Mobile advertising strategically to grow their business. Recent topics include: Leveraging LinkedIn to Grow Your Business; New LinkedIn Tips You Should Know & Master; Best Business Practices for Social Media Platforms; SoLoMo - How Businesses should use Social, Local and Mobile Media; Do You Really Know Your Customers? Developing Your Client Personas. Show less

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Digital Mobile Marketing Strategist
      • Jun 2014 - Jan 2018

      ATSMobile is now Purplegator. Purplegator helps advertisers, brands, and media sell more with mobile-first digital marketing. Let's connect and strategize about: * Mobile Marketing * Text Message Marketing * Mobile Websites * Ringless Voice Mail * Responsive Design Web Development * Apps Development * Mobile Advertising * Geo-Targeted Mobile Ad Buys * Geo Conquesting * Geo Fencing * Mobile SEO * Custom QR Codes * Text Chat * Mobile Video * Website Development * IVR * Search Engine Optimization (SEO) * Internet Marketing * Luxury Coffee http://www.PurpleGator.com http://www.atsMobile.com http://www.84444.com Show less

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Co Chair Chamber Ambassadors
      • Aug 2014 - 2018

      Chamber Ambassadors serve as the welcoming face of the Chamber. Co Chairs manage 5 teams of Ambassadors to provide representation at Chamber events: Breakfast B4 Business, Rush Hour, Business After Hours, Monthly Chamber luncheons and ribbon cuttings. We also send out teams to welcome new Chamber members, reinforcing the great value of their memberships. Chamber Ambassadors serve as the welcoming face of the Chamber. Co Chairs manage 5 teams of Ambassadors to provide representation at Chamber events: Breakfast B4 Business, Rush Hour, Business After Hours, Monthly Chamber luncheons and ribbon cuttings. We also send out teams to welcome new Chamber members, reinforcing the great value of their memberships.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Vice President | Inbound Marketing Consulting | Content Marketing Strategy
      • Jan 2014 - Jun 2014

      One Social Media is now Revenue Inbound. I help clients to understand and manage inbound marketing, search engine optimization, social media marketing and online marketing strategy. The goal is to help your business be found by people who are looking for your solution; help your business convert prospects from visitors to leads and then to nurture those sales leads. I work with companies to create, optimize and promote outstanding content and then measure results.

    • Director of Client Strategy | Inbound Marketing Consulting | Inbound Marketing Strategy
      • Jan 2013 - Dec 2013

      The company is now Revenue Inbound, formerly One Social Media. I managed the team & tools which provided Inbound Marketing Consulting, Inbound Marketing Strategy, Email Marketing, Email Marketing Strategy, Social Media Consulting, Social Media Marketing & Social Media Services, Marketing Strategy, Marketing consulting for clients on an ongoing basis

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Client Happiness |Social Media Consultant | Social Media Company; West Des Moines, IA
      • Jan 2011 - Dec 2012

      Directed in-house and outsource/freelance team based in US & 4 countries. Dedicated to creating and implementing all your social marketing needs, we specialized in helping businesses use social media tools, social media sites and social media applications to connect with customers and prospects. The team did everything from providing clients the social media marketing roadmap they needed to get started to being a complete social media department and handling everything for 250+ clients in 34 states and 4 countries.As a social media consultant, I worked from planning social media strategy, to implementing and measuring social media ROI. Show less

    • Social Media Webinars |Social Media Strategist | Social Media Marketing Consultant
      • Jun 2010 - Dec 2012

      Provide Social Media Consulting, Social Media Marketing & Social Media Services for clients on an ongoing basis. Speak at local and national events to educate business owners & business professionals on the best ways to understand and use social media tools & platforms

    • United States
    • Food and Beverage Retail
    • 700 & Above Employee
    • Independent Consultant
      • 2009 - 2010

      Combined a love of cooking with a love of sales, tossed in some creative recipes and problem solving, resulting in well equipped kitchens for many happy customers. Combined a love of cooking with a love of sales, tossed in some creative recipes and problem solving, resulting in well equipped kitchens for many happy customers.

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Account Manager | B2B Print Advertising Sales | B2B Digital Marketing Sales
      • May 2008 - Jan 2009

      Business Development / Account Management for 3 medical manufacturing magazine titles and associated web products: Publications included Medical Product Manufacturing News, Med Tech Precision, Medical Electronics Manufacturing. Worked remotely from home based office with large national accounts as well as smaller regional accounts helping these manufacturers determine the best mix of print & online promotions to enhance their brands and increase sales. Business Development / Account Management for 3 medical manufacturing magazine titles and associated web products: Publications included Medical Product Manufacturing News, Med Tech Precision, Medical Electronics Manufacturing. Worked remotely from home based office with large national accounts as well as smaller regional accounts helping these manufacturers determine the best mix of print & online promotions to enhance their brands and increase sales.

    • Business Development Manager | B2B Advertising Sales | Print & Online Ad Sales
      • 2002 - 2008

      B2B Advertising and online sales for Signs of the Times Magazine, ScreenPrinting Magazine, Signs of the Times & Screenprinting en Espanol. Worked from home office for Cincinnati based Publishing Company. Grew territory with cold calling to cevelop accounts meet and exceed goals. Managed large national accounts as well as smaller regional accounts. Sold & managed some of the first large digital advertising clients. B2B Advertising and online sales for Signs of the Times Magazine, ScreenPrinting Magazine, Signs of the Times & Screenprinting en Espanol. Worked from home office for Cincinnati based Publishing Company. Grew territory with cold calling to cevelop accounts meet and exceed goals. Managed large national accounts as well as smaller regional accounts. Sold & managed some of the first large digital advertising clients.

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Ad Sales/ Trade Show Sales Mgr
      • 1995 - 2001

      Brought buyers and sellers together in various venues so they could share challenges and solutions. Advertising sales included B2B classified ads, small business ads in publications including ASD/AMD Trade News. Action Sports Retailer, Impressions Magazine, EMB (Embroidery Monogram Business). Trade show sales included management of major accounts, booth sales,CAD floor plan design elements, sponsorship sales. Shows included the national Imprinted Sportswear Shows, smaller regional shows. As Sales Manager for the Bobbin Show and Bobbin World, I managed the sales team for one of the industry's top 25 shows, bringing together buyers and sellers from around the world. Show less

    • Ad Sales / Trade Show Sales Mgr
      • 1995 - 2001

      The company started as Miller Freeman, then was acquired by VNU. Marketing Strategy | B2B Business to Business | Trade Show Sales | Trade Show Sales Manager | Business Planning | Business Strategy

Education

  • University of Northern Iowa
    Bachelor of Arts - Foreign Language - Spanish, International Marketing
    1978 - 1981
  • University of Northern Iowa
    B.A., Marketing, Spanish
    1978 - 1981

Community

You need to have a working account to view this content. Click here to join now