Ricardo Amaral
Social Media Manager at INCM Imprensa Nacional - Casa da Moeda- Claim this Profile
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Bio
Credentials
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Webinar Comunicação Acessível
INA - Direção-Geral da Qualificação dos Trabalhadores em Funções PúblicasApr, 2020- Nov, 2024 -
Técnico de Informática de Gestão
Escola de Comércio de LisboaOct, 2014- Nov, 2024
Experience
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INCM Imprensa Nacional - Casa da Moeda
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Portugal
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Printing Services
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300 - 400 Employee
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Social Media Manager
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May 2021 - Present
Planing and implementing content, growth and audience development strategies for the entire social media portfolio on Twitter, LinkedIn, Instagram, Facebook; Developing and monitor cross-channel social media content and campaigns in tandem with Marketing, Communications and Editorial teams Creating targeted copy and multimedia content for Casa da Moeda social media accounts Creating and curating genuine content images, video for social media as Instagram, Facebook, Discord, platforms that engages and with new targets Identifying emerging hot topics in the scholarly community and turn them into engaging content, campaigns and recommendations for colleagues in Communications, Marketing and Editorial Acting as an in-house social media consultant and coach to mentor, motivate and train colleagues across departments on how to use social media to reach our business goals and engage our academic communities Compiling, distributing and present data-based analysis and reports around social media performance and find new ways of measuring our social media activity and improving our analytics and reporting Keeping up to date on new social media techniques and channels, identify business opportunities and test and roll out new ideas proactively Managing freelancers, agencies and service providers Involving on the project of the first coin design with IA and with a NFT associated, devolving social media advertising campaigns to increase reach and engagement Creating Casa da Moeda website, on WordPress, containing information about the history, starting a coin collection, explain the production process. Show less
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Direção-Geral do Ensino Superior
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Portugal
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Government Administration
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1 - 100 Employee
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Marketing Communications Manager
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Jun 2018 - May 2021
• Publish and update everyday the content on the institutional website • Create, curate, and manage all published content in social media network (images, video and written) • Create a regular publishing schedule • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.) using Adobe Illustrator • Analyze key metrics and tweak strategy as needed • Develop relevant content topics to reach the company’s workers • Compile reports in power BI for management showing results • Monitoring trends in social media tools, applications, channels, design and strategy • Manage all pre-event planning, organising guest speakers and delegate packs • Manage a team of staff, giving full briefings • Produce post-event evaluation to inform future events Show less
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NOVA Medical School - Faculdade de Ciências Médicas
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Portugal
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Higher Education
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200 - 300 Employee
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Help Desk Manager
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Aug 2014 - May 2018
• Manage the development and implementation of standards, processes, and systems required to deliver high quality and consistent support. • Analyze customer support metrics • Budget and cost control • Design and implementation of basic and complex services related to IT • Design plans of preventive and corrective maintenance of computer equipment • Manage IT infrastructure, composed by 500 computers and 800 users • Global administrator in the Office 365 server composed by 2000 users • Manage all servers data backups • Update IT documents and inventory • Implement e-assessment management system for all students and teachers, composed by 250 devices based in a DAAS enviroment • Manage a team of staff, giving full briefings Show less
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Education
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ISEG - Lisbon School of Economics & Management
Master's degree, Corporate Sciences -
Higher School of Communication and Media Studies
Marketing & Advertising, Marketing & Advertising -
Escola de Comércio de Lisboa
Informática de Gestão, Ciências da Computação e Informática