Raquel Tavares

Marketing Manager Portugal at Purever Industries
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Contact Information
us****@****om
(386) 825-5501
Location
Porto Metropolitan Area, PT
Languages
  • Portuguese Native or bilingual proficiency
  • Spanish Full professional proficiency
  • English Professional working proficiency
  • French -

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Lara Machuca

El idioma no es un problema para trabajar con Raquel. En estos años de trabajo con ella, he podido aprender de una personalidad brillante, con una iniciativa y un sentimiento de responsabilidad grandes. Es una persona en la que se puede confiar y en la que te puedes apoyar. Es uno de las personas claves con las que aprendo cada día en el mundo del marketing y que siempre agradeceré a Purever Industries por ponerla en mi camino. Actitud positiva y con ganas de ayudar siempre, es muy valiosa, y no cabe duda que donde vaya dejará huella. No he visto a nadie como ella organizar completamente eventos de alta demanda en tan poco tiempo y con tanta eficacia. Su manera de organizarse es envidiable. Cualquier empresa con la que trabaje, estará mucho más que satisfecha y orgullosa de haber encontrado tan valioso activo.

Carla Neves

Com a Raquel a liderar um projeto temos a certeza que vai ser um sucesso! O seu empenho e dedicação são extraordinários, o que se reflete na concretização de excelência de qualquer desafio de marketing. 💪👏

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Experience

    • Spain
    • Business Supplies & Equipment
    • 1 - 100 Employee
    • Marketing Manager Portugal
      • May 2019 - Present

      - Responsibility for the management of Purever brands by developing policies and processes to increase efficiency across marketing and communications.- Responsible for creating, implementing and measuring the success of marketing, communications and public relations strategies.- Responsible for editorial direction, design, production and distribution of all internal and external communications.- Responsible for evaluating the organization's marketing and communications performance against short and long-term operational objectives.- Responsible for defining and managing the Marketing budget for the different companies and brands. -Responsible for the existence of evaluation systems related to these goals and objectives as well as reporting to the board.- Management and analysis of Social Networks, Websites of all companiesand brands in Portugal.- Monitoring progress, performance evaluation andimplementation of improvements.- Management and organization of internal and external events.- Support to commercial teams through communication supports.- Support to Marketing Departments in Spain, UK, Venezuela and France.

    • Portugal
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Técnica Superior - Comunication and Marketing Director
      • Sep 2017 - Mar 2018

      - Elaboration of the marketing plan; events management; maintenance of databases; contact with suppliers; preparation of communication and marketing materials; follow-up of actions and analysis results.- Creation and management of social networks Facebook and LinkedIn. Management and improvement of the existing website.- Management of CFPIMM Newsletter.- Management of "Valor Madeira" Magazine. - Elaboration of the marketing plan; events management; maintenance of databases; contact with suppliers; preparation of communication and marketing materials; follow-up of actions and analysis results.- Creation and management of social networks Facebook and LinkedIn. Management and improvement of the existing website.- Management of CFPIMM Newsletter.- Management of "Valor Madeira" Magazine.

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Executive & Commercial Marketing for Portugal
      • Oct 2013 - Oct 2015

      - Responsible of the marketing and commercial marketing plan to Portugal; - Implementation, control and analysis of marketing campaigns and branding; - CRM management.- Responsible for managing commercial accounts of the large retail customers through control orders, budgets and sales. - Responsible of the marketing and commercial marketing plan to Portugal; - Implementation, control and analysis of marketing campaigns and branding; - CRM management.- Responsible for managing commercial accounts of the large retail customers through control orders, budgets and sales.

    • Marketing Manager
      • 2011 - 2012

      Development of the marketing department.Strategic and Operational Marketing, development of marketing plans, control budgets and contributions, promotional activities and events, monitoring and analysis actions, CRM management, coordination and management of commercial projects teams; contact with suppliers, preparation of material to support teams commercial. Development of the marketing department.Strategic and Operational Marketing, development of marketing plans, control budgets and contributions, promotional activities and events, monitoring and analysis actions, CRM management, coordination and management of commercial projects teams; contact with suppliers, preparation of material to support teams commercial.

    • Portugal
    • Outsourcing and Offshoring Consulting
    • 100 - 200 Employee
    • Merchandiser
      • Jan 2010 - Apr 2011

      Horeca Channel Tracking Client Selplus: verification of compliance with current standards in legislation, training and certification of establishments. Horeca Channel Tracking Client Selplus: verification of compliance with current standards in legislation, training and certification of establishments.

    • Marketing Assistant
      • Nov 2007 - Nov 2008

      Development of annual marketing plans, planning and design of promotional activities, and events management, design and maintenance of databases, contact with suppliers to search for promotional gifts, material support to sales teams, monitoring and subsequent actions analysis results. Head of business unit Gamobar Companies and all Operational Marketing Group. Development of annual marketing plans, planning and design of promotional activities, and events management, design and maintenance of databases, contact with suppliers to search for promotional gifts, material support to sales teams, monitoring and subsequent actions analysis results. Head of business unit Gamobar Companies and all Operational Marketing Group.

    • Commercial Assistant
      • Apr 2007 - Nov 2007

      Contact with suppliers and customers, processing and tracking orders, invoice processing, billing, responsible for distribution and logistics company. Contact with suppliers and customers, processing and tracking orders, invoice processing, billing, responsible for distribution and logistics company.

    • Portugal
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2005 - Oct 2006

      Development of annual and semi-annual marketing plans, planning and design of promotional activities, designing and maintaining databases, contact with suppliers to search for promotional gifts, material support to sales teams, monitoring the actions and subsequent analysis of results. Development of annual and semi-annual marketing plans, planning and design of promotional activities, designing and maintaining databases, contact with suppliers to search for promotional gifts, material support to sales teams, monitoring the actions and subsequent analysis of results.

    • Shop Assistant
      • Jan 2005 - Jul 2005

      Attendance to the public; stock control in the warehouse and store. Attendance to the public; stock control in the warehouse and store.

    • Telecommunications
    • 200 - 300 Employee
    • Commercial Assistant
      • Apr 2003 - Jun 2004

      Commercial operator, data management, performance of contracts. Commercial operator, data management, performance of contracts.

Education

  • Instituto Português de Administração e Marketing - Matosinhos
    Graduation, Marketing Management
    2001 - 2006
  • ENA - Escola de Negócios e Administração
    Certificado de competências pedagógicas, Business
    2009 - 2009
  • Instituto Unicenter
    Formação ótica do utilizador, Computing
    1997 - 1998

Community

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