Filipe Rodrigues

Head of Digital & Innovation at Arena Media Portugal
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Contact Information
us****@****om
(386) 825-5501
Location
Lisbon Metropolitan Area, PT
Languages
  • English -
  • Spanish -
Skills

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Bio

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Credentials

  • Criteo On-site Display Certification
    Criteo
    Sep, 2023
    - Nov, 2024
  • XBA - Xponential Business Administration
    StartSe University
    Apr, 2023
    - Nov, 2024
  • TikTok Academy - TikTok 101
    TikTok
    Jan, 2023
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Aug, 2023
    - Nov, 2024
  • Certified Ethical Advertising Executive
    Institute for Advertising Ethics
    Mar, 2023
    - Nov, 2024
  • Campaign manager 360 Certification Exam
    Google
    Sep, 2023
    - Nov, 2024
  • Google Ads Apps Certification
    Google
    Aug, 2023
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Aug, 2023
    - Nov, 2024
  • Privacy for Agencies and Partners Certification
    Google Digital Academy (Skillshop)
    Jun, 2023
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Nov, 2022
    - Nov, 2024
  • Retail Media Platform Certification
    Criteo
    Jun, 2022
    - Nov, 2024

Experience

  • Arena Media Portugal
    • Portugal
    • Advertising Services
    • 1 - 100 Employee
    • Head of Digital & Innovation
      • Oct 2021 - Present

    • Account Manager
      • Jan 2019 - Sep 2021

  • ISEG - Executive Education
    • Portugal
    • Higher Education
    • 1 - 100 Employee
    • Teacher
      • Apr 2023 - Present

      Social Media Management Professor in the Post-Graduate Marketing Management program. Social Media Management Professor in the Post-Graduate Marketing Management program.

  • Wavemaker Portugal
    • Portugal
    • Advertising Services
    • 1 - 100 Employee
    • Account Supervisor
      • Jun 2018 - Jan 2019

      Officialy started managing a team of (excellent) people, guaranteeing that everything went accordingly to planned. Problem-solving became a great part of the day. Plus, there was a process of media in-housing for the client, with every piece of help that it requires.

    • Senior Media Planner
      • Mar 2017 - May 2018

      Strong focus on the digitalization of the client (and, therefore, of my own digitalization). Helped with the integration of new tools, partners and processes.

    • Media Planner
      • Aug 2014 - Feb 2017

      Strategic and media planning/recommendation, with strong client focus.

    • Media Executive
      • Apr 2011 - Jul 2014

      Campaign planning, and implementation. Focus on campaign optimization and reporting.

Education

  • StartSe University & NOVA SBE
    Business Administration - XBA, Business Administration
    2023 - 2023
  • Nova School of Business and Economics
    Executive Education - Doing Digital
    2022 - 2022
  • Restart - instituto de criatividade, artes e novas tecnologias
    Creative Advertising
    2010 - 2011
  • Escola Superior de Comunicação Social
    Graduated, Advertising and Marketing
    2006 - 2009

Community

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