Crispin Francis

Head of Performance Marketing at Tocco Toscano
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Contact Information
us****@****om
(386) 825-5501
Location
Bangkok City, TH

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Experience

    • Singapore
    • Retail
    • 1 - 100 Employee
    • Head of Performance Marketing
      • Jun 2020 - Present

      Singapore

    • Country Manager
      • Jun 2020 - Present

      Bangkok City, Thailand Country Manager for Faire Toscano Thailand (dba Faire Leather Co. and Tocco Toscano) Tocco Toscano Tocco Toscano, meaning "Touch of Tuscany", originated in Florence, Tuscany. The spirit of Tuscany is centred on the pursuit of beauty and infusion of art into the aspects of everyday life. Providing functional fashion with the luxury of choice, we offer a wide range of different product types and styles that complement all aspects of the modern individual’s lifestyle. Faire… Show more Country Manager for Faire Toscano Thailand (dba Faire Leather Co. and Tocco Toscano) Tocco Toscano Tocco Toscano, meaning "Touch of Tuscany", originated in Florence, Tuscany. The spirit of Tuscany is centred on the pursuit of beauty and infusion of art into the aspects of everyday life. Providing functional fashion with the luxury of choice, we offer a wide range of different product types and styles that complement all aspects of the modern individual’s lifestyle. Faire Collective Co. Faire Leather co is a men’s leather goods online label that redefines true value as Functional Luxury at a Fair Price.

    • Thailand
    • Health, Wellness & Fitness
    • Owner
      • Jan 2017 - Present

      Bangkok Metropolitan Area, Thailand (Bee Choo Origin is a Singapore brand that provides herbal hair treatment and retails mid-level hair products in their salons. Bee Choo Ladies is a newly developed sub-brand catering to the younger generation of women. R.C. Business Group is the first to introduce a foreign hair treatment salon chain to Thailand.) Exercise full P&L and operational responsibilities for two locations in Bangkok and one in Singapore while overseeing the operations of two franchises. Lead a staff of 20… Show more (Bee Choo Origin is a Singapore brand that provides herbal hair treatment and retails mid-level hair products in their salons. Bee Choo Ladies is a newly developed sub-brand catering to the younger generation of women. R.C. Business Group is the first to introduce a foreign hair treatment salon chain to Thailand.) Exercise full P&L and operational responsibilities for two locations in Bangkok and one in Singapore while overseeing the operations of two franchises. Lead a staff of 20 including two executives. * Drove the turnaround of Bee Choo Origin Thailand which performed poorly from 2014 to 2017. Completely rebuilt the Thailand business from startup, establishing all SOPs, KPIs and processes for marketing, operations, logistics and human resources. Within 24 months, opened two locations and increased revenue and customer traffic by 30x. Instituted a successful franchising system for Bee Choo Thailand. * Developed and launched a new brand in Singapore, Bee Choo Ladies, to attract a younger demographic. By utilizing advanced marketing tools to generate business, the brand is now profitable with +20% net margins and 77% of the customers new to the company. * Spearheaded and lead the in-house marketing team focused on engaging the market via social media and web-search. Well versed in all aspects of SEO / SEM / SMM. * Created the first appointment-based, premium outlet in Singapore catering to young women. Show less

    • Singapore
    • Technology, Information and Media
    • 1 - 100 Employee
    • Event Driven Analyst
      • Dec 2014 - Jul 2017

      Changi Business Park (A FinTech company servicing the global asset management industry, Smartkarma is Asia’s largest independent marketplace for investment research. Smartkarma is currently the world’s only investment research provider to offer a streaming service.) Covered special situations (Mergers / Acquisitions/ Spin-offs) in Asia Pacific markets. Developed event-driven trading strategies and pitched ideas to clients. Strategies included merger arbitrage, partial offers, demergers, spin-offs and holding… Show more (A FinTech company servicing the global asset management industry, Smartkarma is Asia’s largest independent marketplace for investment research. Smartkarma is currently the world’s only investment research provider to offer a streaming service.) Covered special situations (Mergers / Acquisitions/ Spin-offs) in Asia Pacific markets. Developed event-driven trading strategies and pitched ideas to clients. Strategies included merger arbitrage, partial offers, demergers, spin-offs and holding company arbitrage. Developed expertise in analyzing transactions, deep-diving into potential antitrust issues, regulatory risks, shareholder approval risks, timing and competitive bid risks. Possess in-depth knowledge of the nuances of various markets including Australia, Hong Kong, India, Japan, Singapore, Malaysia, New Zealand, Taiwan, Thailand and the U.S. Well-versed in business valuations, holding company analyses, DCFs, LBOs and Monte Carlo. Passed the CFA Level II exam. * Led the development of an M&A database to forecast transaction timelines and generate M&A statistics such as precedent deal multiples: EV/EBITDA, PE, PBV, Premium paid to 15 day VWAP, 30 day VWAP, 60 days VWAP, shareholders vote outcome, regulatory bodies decisions. * Directed the process of integrating technology with financial models and M&A databases, building the industry’s first automated forecasting tool which made Smartkarma the first to market on M&A analyses. * Managed and developed junior staff and interns, training them in the fundamentals of risk arbitrage. * Interviewed by various publications including Bloomberg, Merger Markets and Reuters: https://www.straitstimes.com/business/companies-markets/blackstone-offers-117-per-unit-for-croesus-retail-trust https://www.reuters.com/article/wanda-properties-delisting-idUSL3N1AR06G Show less

    • Singapore
    • Real Estate
    • 500 - 600 Employee
    • Sales Broker
      • May 2011 - Dec 2014

      Singapore (One of Singapore’s fast-growing real estate enterprises with over 3100 management and support staff, real estate consultants and managers, property management specialists and information technology consultants working together to provide a one-stop solution to the real estate needs of both corporate and individual clients.) Sold real estate to high net worth Individuals and corporations. Negotiated deals between buyers and sellers. Developed creative approaches to identify market… Show more (One of Singapore’s fast-growing real estate enterprises with over 3100 management and support staff, real estate consultants and managers, property management specialists and information technology consultants working together to provide a one-stop solution to the real estate needs of both corporate and individual clients.) Sold real estate to high net worth Individuals and corporations. Negotiated deals between buyers and sellers. Developed creative approaches to identify market opportunities for presentation to prospective clients. * Brokered real estate transactions exceeding $40 million for 2012—2014. * Top sales broker for 2012 and 2013. Show less

    • United Kingdom
    • Banking
    • 700 & Above Employee
    • Markets and International Banking Intern
      • May 2014 - Jul 2014

      (RBS group is a large international banking and financial services company. From its headquarters in Edinburgh, the Group serves over 30 million customers in the United Kingdom, Europe, the Middle East, the Americas and Asia.) Developed a strong understanding of the derivatives, FX and futures markets. Managed workflow process to maximize efficiency for the collateral department.

Education

  • National University of Singapore
    Bachelor of Science (Honours), Real Estate with Specialization in Finance
    2011 - 2014

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