Experience

Damart Belgium

• Belgium
• Retail
• 1 - 100 Employee

• Digital Marketing & E-Commerce Manager

  • Mar 2011 - Present

  P&L driven management of the Digital & E-commerce activities Responsible for online growth Conversion Optimization Optimization of processes & flows Online Marketing Automation Omnichannel transformation E-reservation Click-collect (delivery to stores) Responsible for the redesign and integration of new website

• Online Marketing Manager

  • Mar 2008 - Feb 2011

  Responsible for the launch of the French and Dutch website Online Marketing Management : • Campaigns : Emails, SEO, SEA, Affiliation, Retargeting, Product Feed Management, Monitor ROI performance of campaigns • E-merchandising : Rich Product Content, Product Details and Technical Descriptions, Merchandising and navigation, Product Features and filtering • Creative: Bannering, Visualisation, Social Media, Coordination with creative team. • Customer care: Follow-up of online… Show more Responsible for the launch of the French and Dutch website Online Marketing Management : • Campaigns : Emails, SEO, SEA, Affiliation, Retargeting, Product Feed Management, Monitor ROI performance of campaigns • E-merchandising : Rich Product Content, Product Details and Technical Descriptions, Merchandising and navigation, Product Features and filtering • Creative: Bannering, Visualisation, Social Media, Coordination with creative team. • Customer care: Follow-up of online and omnichannel orders. E-commerce platform and systems integration Retargeting and Personalization mechanisms implementation Website Performance and monitoring optimization Budget Management: P&L ROI calculations