Dawn Fama ✒
Marketing Manager at Fiduciary Decisions- Claim this Profile
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Bio
Susan Mastrianna
I worked with Dawn for 7 and a half years – we were both graphic designers in an in house design department. She was an incredible coworker. Dawn is a very talented designer, technically savvy and a team player. She was never too busy to help you with whatever you needed. A natural leader, she was also calm under pressure and maintained a professional decorum at all times. One of her strongest skills is never afraid of a challenge, she learns new software on the fly, while getting the job done. She is a asset to any organization lucky enough to employ her.
Alexis Tomczak
I have known Dawn Fama professionally through her position at PerkinElmer, and have always known her to be an organized, responsible individual, with amazing artistic skills. I believe that her skills and experience make her a valuable asset to any company she works for. Dawn is efficient, patient, and extremely competent. She has an excellent rapport with people of all ages, and her communication skills, both written and verbal, are excellent. Her Graphics experience is expansive, and she will go out of her way to ensure you receive the best service available. I worked with Dawn on the Volunteer Action Committee where she gave selflessly of herself for the many causes the organization supported. Dawn would be an asset to any employer and I recommend her for any endeavor she chooses to pursue
Susan Mastrianna
I worked with Dawn for 7 and a half years – we were both graphic designers in an in house design department. She was an incredible coworker. Dawn is a very talented designer, technically savvy and a team player. She was never too busy to help you with whatever you needed. A natural leader, she was also calm under pressure and maintained a professional decorum at all times. One of her strongest skills is never afraid of a challenge, she learns new software on the fly, while getting the job done. She is a asset to any organization lucky enough to employ her.
Alexis Tomczak
I have known Dawn Fama professionally through her position at PerkinElmer, and have always known her to be an organized, responsible individual, with amazing artistic skills. I believe that her skills and experience make her a valuable asset to any company she works for. Dawn is efficient, patient, and extremely competent. She has an excellent rapport with people of all ages, and her communication skills, both written and verbal, are excellent. Her Graphics experience is expansive, and she will go out of her way to ensure you receive the best service available. I worked with Dawn on the Volunteer Action Committee where she gave selflessly of herself for the many causes the organization supported. Dawn would be an asset to any employer and I recommend her for any endeavor she chooses to pursue
Susan Mastrianna
I worked with Dawn for 7 and a half years – we were both graphic designers in an in house design department. She was an incredible coworker. Dawn is a very talented designer, technically savvy and a team player. She was never too busy to help you with whatever you needed. A natural leader, she was also calm under pressure and maintained a professional decorum at all times. One of her strongest skills is never afraid of a challenge, she learns new software on the fly, while getting the job done. She is a asset to any organization lucky enough to employ her.
Alexis Tomczak
I have known Dawn Fama professionally through her position at PerkinElmer, and have always known her to be an organized, responsible individual, with amazing artistic skills. I believe that her skills and experience make her a valuable asset to any company she works for. Dawn is efficient, patient, and extremely competent. She has an excellent rapport with people of all ages, and her communication skills, both written and verbal, are excellent. Her Graphics experience is expansive, and she will go out of her way to ensure you receive the best service available. I worked with Dawn on the Volunteer Action Committee where she gave selflessly of herself for the many causes the organization supported. Dawn would be an asset to any employer and I recommend her for any endeavor she chooses to pursue
Susan Mastrianna
I worked with Dawn for 7 and a half years – we were both graphic designers in an in house design department. She was an incredible coworker. Dawn is a very talented designer, technically savvy and a team player. She was never too busy to help you with whatever you needed. A natural leader, she was also calm under pressure and maintained a professional decorum at all times. One of her strongest skills is never afraid of a challenge, she learns new software on the fly, while getting the job done. She is a asset to any organization lucky enough to employ her.
Alexis Tomczak
I have known Dawn Fama professionally through her position at PerkinElmer, and have always known her to be an organized, responsible individual, with amazing artistic skills. I believe that her skills and experience make her a valuable asset to any company she works for. Dawn is efficient, patient, and extremely competent. She has an excellent rapport with people of all ages, and her communication skills, both written and verbal, are excellent. Her Graphics experience is expansive, and she will go out of her way to ensure you receive the best service available. I worked with Dawn on the Volunteer Action Committee where she gave selflessly of herself for the many causes the organization supported. Dawn would be an asset to any employer and I recommend her for any endeavor she chooses to pursue
Credentials
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Six Sigma White Belt Certification
Management and Strategy InstituteJun, 2017- Nov, 2024
Experience
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Fiduciary Decisions
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United States
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Financial Services
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1 - 100 Employee
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Marketing Manager
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Jan 2013 - Present
Brand Management • Maintain company marketing website with WordPress CMS • Create marketing collateral guidelines for all print, online materials and events • Structure content, choose imagery and craft brand voice for all marketing communications • Digital asset management, backup and archiving • Advise all independent contractors Newsletter Deployment • Create and deploy inline HTML for weekly newsletter using managed list through Pardot (MAP) and HubSpot • Create and manage new client welcome email journey in Pardot’s Engagement Studio Event Organization • Design booth graphics, table displays, handouts, giveaway items • Create iPad presentations and interactive sales collateral • Create looping video display for flat screen in background at event • Vendor management and coordination: electric, furniture, WIFI and shipping • Use iCapture to input prospects into welcome email journey Marketing Collateral • Create new client introduction kit and press/media kit • Create presentations for webinars, trade shows and sales meetings • Update WordPress webpages, newsletters, files and forms • Create internal and external brochures, PDF forms and information sheets about company services Social Media Management • Deploy daily tweets and posts on Twitter and LinkedIn using Pardot (MAP) and HubSpot • Present weekly social media and newsletter status update: open rates, click through rates, likes, engagement rates • Company profile management on LinkedIn and Twitter • Copywriting and creation of graphic content • Research hash-tag popularity • Manage followers, likes, re-tweets and mentions • Monitor and gauge competitor’s social media presence • Re-tweet relevant content from popular thought leaders • Align messaging strategies with events and monthly objectives Show less
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PerkinElmer
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United States
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Biotechnology Research
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700 & Above Employee
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Graphic Designer
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Jan 2004 - Jan 2013
Work with Creative Leader, Production Managers and Marketing Managers to create comprehensive technical collateral for print and web. Heavy technical illustration, chart, graph and table design, logo design, trade show graphics, web elements, Newsletters, photoshop editing. Brand Management • Create marketing collateral guidelines for all print, online materials and events • Structure content, choose imagery and craft brand voice for all marketing communications Technical Illustration • Draw technical illustrations of components, pieces and parts of machinery • Draw processes through the machinery (lightwaves, water and airflow) eNewsletter Graphics • Created graphics for Newsletters using Photoshop and Illustrator Trade show Booth Graphics • Design pop up displays, background displays, table displays including handouts, giveaways • Vendor management and coordination: digital and offset printing, data asset management Marketing Collateral • Created re-branding kit and signage for the PerkinElmer site • Created for sales: brochures, spec sheets, technical sheets and information sheets about the PerkinElmer analytical instruments Show less
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Poutray, Pekar Stella Ad Agency
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Norwalk, CT
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Graphic Designer
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Jan 2001 - Jan 2004
• Managed the art department including data asset management, trafficking all jobs, client and vendor communications. • Together with art director and copywriter: create brochures, flyers, newsletters, logos, pocketed folders, trade show booth graphics, and food package designs • Utilized Photoshop, Illustrator, Quark and InDesign to design B2B marketing collateral for trade shows, vendor fairs, signage, sales, POP, POS, trade publication advertising, packaging/labels, and more • Managed the art department including data asset management, trafficking all jobs, client and vendor communications. • Together with art director and copywriter: create brochures, flyers, newsletters, logos, pocketed folders, trade show booth graphics, and food package designs • Utilized Photoshop, Illustrator, Quark and InDesign to design B2B marketing collateral for trade shows, vendor fairs, signage, sales, POP, POS, trade publication advertising, packaging/labels, and more
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Halapin Learning Systems
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Trumbull, CT
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Graphic Design
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Aug 1988 - Apr 2001
• Used Quark, InDesign, Photoshop and Illustrator to design and create several instructional books and children's workbooks for teaching phonics. • Created online company presence in LinkedIn, Twitter and Facebook, advertising the selection of workbooks for POS • Created website outlining the benefits and uses of the workbooks and instructional manuals • Used Quark, InDesign, Photoshop and Illustrator to design and create several instructional books and children's workbooks for teaching phonics. • Created online company presence in LinkedIn, Twitter and Facebook, advertising the selection of workbooks for POS • Created website outlining the benefits and uses of the workbooks and instructional manuals
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Education
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1991 - 1994
Western Connecticut State University
Bachelor of Arts (B.A.), Graphic Design -
1981 - 1985
Roger Ludlowe High School
HS diploma, general
Community
