Experience

Manulife Bank of Canada

• Canada
• Banking
• 500 - 600 Employee

• Marketing Manager

  • Feb 2021 - Present

  Performance marketer driving all initiatives for Manulife Bank of Canada across all borrowing product lines (Mortgages/Credit cards) and Bank Retention. Mass Media / Direct Marketing / Experiential Marketing / Sponsorship Marketing / lead generation/ b2b /d2c Performance marketer driving all initiatives for Manulife Bank of Canada across all borrowing product lines (Mortgages/Credit cards) and Bank Retention. Mass Media / Direct Marketing / Experiential Marketing / Sponsorship Marketing / lead generation/ b2b /d2c



Rogers Communications

• Canada
• Telecommunications
• 700 & Above Employee

• Brand Manager - Prepaid

  • Sep 2018 - Oct 2020

  Develop annual Brand plans and lead the delivery of new prepaid platforms, including analytical testing, user flows, and website design. Manage mass advertising campaigns, business IT projects, experiential marketing, and retail branding within branded and partner stores (3200 points of sale). Define the brand communication strategy and coordinate the onboarding of new creative and media agencies. Key Achievements:• Achieved the Ted Rogers Award - Business Excellence award 2019 and the Humanitarian Award 2019 for driving revenue through the customer base and work with the Inclusivity committee.• Contributed to the successful negotiation for the partnership between Rogers and the GTAA Pearson Airport. • Business excellence award for revamping entire CBM campaigns, including directing migration to the salesforce marketing cloud.• Delivered the highest performing channel that accounted for 4% of new monthly acquisitions for the business for three consecutive years.• Formulated and managed the prepaid brand/marketing plan and budget in cooperation with internal and external partners.• Accomplished an increase of 7.5 base points in LTR and significant incremental revenue for the year as the CBM communications lead.• Oversaw the delivery of a full 360 Nation Brand refresh and the creation of new value propositions guided by findings from quantitative and qualitative research on all channels. • Directed the national experiential marketing strategy that resulted in a 50% increase in store traffic and a 30% increase in store sales per programme.

• Brand Specialist - Chatr Mobile and Fido

  • Jan 2018 - Sep 2018

• Manager, Retail (Brand) Experiences and Field Marketing

  • Jan 2017 - Jan 2018

• Event Planner, Brand Experiences & Partnerships

  • Sep 2016 - Jan 2017



James Purdey & Sons - Richemont Group

• United Kingdom
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Office Manager / EA to Production Director

  • Aug 2015 - Sep 2016

  Served as the brand advocate to increase brand awareness through external and internal company events. Aligned resources to support events execution, including acting as the onsite HR in liaison with the central HR. Administered weekly schedules, calendar management, and coordinated office operations and procedures to ensure organisational efficiency. Conducted risk assessment and monitored compliance with onsite health and safety regulations as the secretary of the H&S Committee. Key Achievements: • Improved all processes to increase productivity and higher results and assisted in the development of coherent brand messages through events and promotions.



Precise Consultants

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Operations Manager

  • Sep 2014 - Jun 2015

  Supervised and delegated roles to cross-functional teams across the organisation (Marketing, HR, Administration, and Sales) to warrant the achievement of goals. Managed all compliance certifications (ISO 9001 / MLC) and amended the company’s UK/Norwegian tax processes to comply with taxation legislation changes. Negotiated contracts, payment terms, and restructured the company’s policies to suit the agreed conditions. Key Achievements: • Established all operational and sales processes for new businesses resulting in global compliance and the ability to triple potential business ventures. • Spearheaded the rollout of new projects, particularly the new in-house automated invoicing system, and developed and executed strategies to promote double-digit growth.



Uxbridge Employment Agency

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Permanent Recruitment Consultant

  • Feb 2014 - Sep 2014

  Pioneered the brand’s growth by developing, guiding, and optimising marketing strategies nationally and publicising the brand through media and external events. Diagnosed root challenges and analysed data to derive meaningful insight into business development. Defined functional requirements, including sourcing/headhunting staff. Key Achievements: • Directed a team responsible for job analysis and which accomplished to match job-specifications with employee specifications, qualifications, or talent for hundreds of staff.



Global Medics

• Staffing and Recruiting
• 100 - 200 Employee

• Office Manager

  • Apr 2010 - Feb 2014

  Monitored and benchmarked national and international advertising and marketing strategies while maintaining compliance with all international and domestic medical regulations / ISO requirements. Served as the Credit Control and Accounts Manager. Partnered with HR and Customer Service teams to incorporate client feedback, utilise cases, and unique elements to support continuous improvement in CRM. Key Achievements: • Established a satellite office in Toronto, Canada, defined workstreams, and oversaw HR duties for the recruitment of staff to the new office. Undertook ad hoc assignments for the company’s CEO. Acquired client’s documentation to facilitate compliance in preparation for ISO Audit Processes. Revamped and operated the in-house recruitment database while executing new operational systems to increase productivity within the sales force. Functioned as the company’s phlebotomist and instructor in Adult and Paediatric basic life support for physicians. Key Achievements: • Analysed serology reports, advised on required inoculations, and monitored occupational health (OH) status for physicians to warrant compliance with statutory health protocols as the OH specialist.



Uxbridge Employment Agency

• Resource Consultant

  • Nov 2009 - Apr 2010

  • Registration and interviewing of potential candidates • Business development • Account management • Maintain in house database (Bond RM) • Advertising roles nationally • Sourcing/Headhunting candidates • Coordinating interviews • Registration and interviewing of potential candidates • Business development • Account management • Maintain in house database (Bond RM) • Advertising roles nationally • Sourcing/Headhunting candidates • Coordinating interviews



General Mills UK

• PA / Temporary Administrator

  • Dec 2009 - Mar 2010

  - devising and maintaining office systems, including data management and filing; - arranging travel, visas and accommodation and, occasionally, travelling with VP Marketing to take notes or dictation at meetings or to provide general assistance during presentations; - screening phone calls, enquiries and requests, and handling them when appropriate; - meeting and greeting visitors at all levels of seniority; - organising and maintaining diaries and making appointments; - dealing with incoming email, faxes and post, corresponding on behalf of VP; - carrying out background research and presenting findings; - producing documents, briefing papers, reports and presentations; - organising and attending meetings and ensuring VP is well prepared for meetings; - liaising with clients, suppliers and other staff.



Tower Publishing Services

• Book and Periodical Publishing
• 1 - 100 Employee

• Contact Centre Agent

  • Mar 2007 - Dec 2007

  Inbound customer service calls answering various inquiries relating to Subscriptions to National and International Magazines Inbound customer service calls answering various inquiries relating to Subscriptions to National and International Magazines