Becka Brown

Content Marketing Manager at Headspace
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Full professional proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Mental Health Care
    • 700 & Above Employee
    • Content Marketing Manager
      • May 2022 - Present

    • United States
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Content Marketing Manager
      • Oct 2020 - May 2022

      Manage content strategy and development, including blogs, white papers, case studies, executive thought leadership, social media, and press releases, in English and Spanish. Lead public relations and third-party PR agency to ensure strong external storytelling and cohesive brand story across channels. Collaborate cross-departmentally to develop a variety of content and an editorial calendar that directly supports organizational goals. Manage content strategy and development, including blogs, white papers, case studies, executive thought leadership, social media, and press releases, in English and Spanish. Lead public relations and third-party PR agency to ensure strong external storytelling and cohesive brand story across channels. Collaborate cross-departmentally to develop a variety of content and an editorial calendar that directly supports organizational goals.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Team Member
      • Nov 2019 - Oct 2020

      Wrote social media content, press releases and communications content for multinational healthcare clients, managing content calendars and major media announcements. Developed client communications and executed on multiple varied projects on tight deadlines. Managed patient advocacy events, content creation and communications for oncology and rare disease. Wrote social media content, press releases and communications content for multinational healthcare clients, managing content calendars and major media announcements. Developed client communications and executed on multiple varied projects on tight deadlines. Managed patient advocacy events, content creation and communications for oncology and rare disease.

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • PR & Communications Specialist
      • Jun 2018 - Nov 2019

      Led all public relations efforts, including evergreen and news-related media relations resulting in regular coverage in leading industry publications. Served as editor and lead content creator for the Validic blog, leading to increased website traffic and media coverage. Regularly created brand content, including white papers, surveys, and email communications.

    • Marketing Coordinator
      • Sep 2017 - Jun 2018

      Led content creation for surveys, white papers, email communications and blog. Organized public relations efforts during the launch of products Validic Inform and Validic Impact. Managed all social media channels created graphics using Adobe Creative Suite

    • Spain
    • Education Administration Programs
    • 700 & Above Employee
    • Auxiliar de Conversación
      • Sep 2016 - May 2017

      Worked alongside English department teachers in both English and Spanish to plan lessons and activities for several hundred Spanish students, age 12 - 16 at IES Carpe Diem in Fuenlabrada, Madrid. Led classrooms of up to 35 students several times daily, teaching English as a second language with a focus on oral skills. Worked alongside English department teachers in both English and Spanish to plan lessons and activities for several hundred Spanish students, age 12 - 16 at IES Carpe Diem in Fuenlabrada, Madrid. Led classrooms of up to 35 students several times daily, teaching English as a second language with a focus on oral skills.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Corporate Communications Intern
      • May 2016 - Aug 2016

      Regularly conducted interviews and wrote more than 30 intranet articles for an audience of over 35,000 employees worldwide. Worked daily with an international corporate communications team to complete both internal and external communications activities surrounding the CRO and pharmaceutical industry, including video production. Completed extensive media monitoring and briefing for several large-scale conferences throughout the summer. Regularly conducted interviews and wrote more than 30 intranet articles for an audience of over 35,000 employees worldwide. Worked daily with an international corporate communications team to complete both internal and external communications activities surrounding the CRO and pharmaceutical industry, including video production. Completed extensive media monitoring and briefing for several large-scale conferences throughout the summer.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Team Coordinator
      • Sep 2015 - May 2016

      Worked on six-member team conducting publicity and communications for Hope Gardens, a student-run non-profit organization focused on food access and sustainability. Responsible for all communication with client. Created new logo and slogan and developed new on-campus publicity and communications strategy. Worked on six-member team conducting publicity and communications for Hope Gardens, a student-run non-profit organization focused on food access and sustainability. Responsible for all communication with client. Created new logo and slogan and developed new on-campus publicity and communications strategy.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Intern
      • Jun 2015 - Aug 2015

      Responsible for collecting and creating media clips for several beauty clients. Regularly aided in brainstorms, client research and event planning and orchestration. Winner of summer-long intern project, creating a hypothetical event pitch for Airwick. Responsible for collecting and creating media clips for several beauty clients. Regularly aided in brainstorms, client research and event planning and orchestration. Winner of summer-long intern project, creating a hypothetical event pitch for Airwick.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Editor
      • Oct 2014 - Dec 2014

      Wrote and edited copy of communications materials for American DBE Magazine, a trade magazine for DBE leaders and professionals. Created strategy and communications materials for the magazine's promotion, including an e-mail newsletter and print handout. Wrote and edited copy of communications materials for American DBE Magazine, a trade magazine for DBE leaders and professionals. Created strategy and communications materials for the magazine's promotion, including an e-mail newsletter and print handout.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Intern
      • Jun 2014 - Aug 2014

      Worked as a public relations intern in the travel department. Responsibilities included creating and updating media lists, drafting pitches, creating client clips and preparing documents and the venue for a media event. Worked as a public relations intern in the travel department. Responsibilities included creating and updating media lists, drafting pitches, creating client clips and preparing documents and the venue for a media event.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Customer Relations Associate
      • May 2013 - Aug 2013

      Contacted and communicated with customers for review of advertisements and secured customer approvals of ads totaling over $700,000 while working on strict press deadlines. Contacted and communicated with customers for review of advertisements and secured customer approvals of ads totaling over $700,000 while working on strict press deadlines.

Education

  • UNC Hussman School of Journalism and Media
    Bachelor’s Degree, Public Relations
  • Universidad de Deusto
    Bachelor's Degree, Spanish Culture and Language

Community

You need to have a working account to view this content. Click here to join now