Olinda Oliveira
Operational Director at CPCH - Companhia Portuguesa Consumer Health, Lda- Claim this Profile
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English Full professional proficiency
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Francês Full professional proficiency
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Bio
Credentials
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Doing Digital - Nova School of Business and Economics
-Nov, 2016- Nov, 2024 -
Digital Marketing Fundamentals - Vantagem+
-Oct, 2016- Nov, 2024 -
Initial Pedagogical Training for Trainers (Pedagogical Competences Certificate - CCP)
Mestre, Formação e ConsultadoriaApr, 2016- Nov, 2024 -
Management & Leadership Development Program
Universidade Católica PortuguesaOct, 2014- Nov, 2024 -
Advanced Negotiating Skills
ScotworkOct, 2013- Nov, 2024 -
Increase and Develop Capabilities of Key People
Crescendo Globe SLMar, 2013- Nov, 2024 -
Blue Brand Building Seminar
Professor Robert J. Thomas da Universidade de GeorgetownNov, 2012- Nov, 2024
Experience
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CPCH - Companhia Portuguesa Consumer Health, Lda
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Operational Director
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Mar 2017 - Present
Responsible for the definition and implementation of the strategy and targets for the Company Marketing & Sales. Responsible for the definition and implementation of the strategy and targets for the Company Marketing & Sales.
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Beiersdorf
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Germany
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Personal Care Product Manufacturing
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700 & Above Employee
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Pharma Business Unit Director & Quality Manager of the Company
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Jan 2009 - Dec 2015
- Reporting to the Country Manager. Responsibility for a 12-member team (Marketing, Sales, Medical Detailing and Pharmacy Training).- Development, implementation and control of the Pharma Business Unit strategy, with the definition of Marketing & Communication plan, Commercial & Distribution policy and Medical & Pharmacy approach. Responsible for target achievement of Market Share, Sales, Distribution and Profit. Brands: Eucerin - Dermocosmetics range present in the Pharmacy channel; Hansaplast - Pain and Woundcare products, distributed in Pharmacy and Mass Market; Harmony - Condoms distributed in Mass Market.- Additional responsibility for the Quality area of Beiersdorf, having the role of “Regulatory Affairs Officer” (interface with Infarmed), “Consumer Relation Manager” (management of consumer complaints and inquiries) and “Safety Officer” (product safety).- Strong link with Mass Market, Financial area, Controlling and Customer Service. Show less
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Marketing Manager
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Jan 2002 - Dec 2008
- Reporting to the Marketing & Sales Director. Management and coordination of 5 Brand Managers. - Responsible for Body & Face Care brands, in Mass Market and Pharmacy (NIVEA, Atrix, Labello e Eucerin).- Responsibility for the PR area of the Company.
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Group Product Manager
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Jan 1992 - Dec 2001
- Reporting to the Marketing & Sales Director. Management and coordination of 4 Brand Managers.- Responsible for Body & Face Care brands in Mass Market (NIVEA, Atrix and Labello).
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Brand Manager
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Jan 1990 - Dec 1992
- Reporting to the Group Product Manager. Management of the following brands: NIVEA Creme, NIVEA Body and NIVEA Sun.
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A.C. Nielsen
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Lisboa
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Client Service Executive
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Feb 1988 - Dec 1989
- Analysis and monitoring of different markets in the following Customers: Beiersdorf, Knorr, Longa Vida, Porto Cálem, Sociedade Nacional de Sabões, Upjohn Laboratory and Sterling Laboratory - Prospecting of Potential Customers. - Customers’ training. - Analysis and monitoring of different markets in the following Customers: Beiersdorf, Knorr, Longa Vida, Porto Cálem, Sociedade Nacional de Sabões, Upjohn Laboratory and Sterling Laboratory - Prospecting of Potential Customers. - Customers’ training.
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Education
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1983 - 1987
Instituto Superior de Ciências Sociais e Políticas da Universidade Técnica de Lisboa
Degree in Social Communication in Marketing, Advertising and Public Relations, Marketing, Advertising and Public Relations
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