Experience

UCR Extension

• United States
• Higher Education
• 1 - 100 Employee

• Strategic Marketing Coordinator

  • Jul 2023 - Present

  Plans, develops and implements basic marketing and/or sales plans, strategies and/or events for small or non-complex projects. Recommends campaigns with analytics in mind, particularly in regard to reporting and optimization. Drafts and/or edits copy for marketing projects or programs such as publications, advertisements, press releases, announcements, etc. Reviews professional program marketing collateral to ensure information is accurate and relevant. Conducts basic market and/or sales research and generates and uses marketing and/or sales reports. Supports the development of institutional dashboards, assists with inquiry and enrollment pipeline reports, data imports and exports, utilizing data from several systems. Creates, maintains, and distributes monthly marketing reports showing the achievement of metrics regarding lead generation and other KPIs. Creates/maintains marketing files, records, calendars, logs and other related documents. Learns and assists with the implementation and attribution of marketing and recruitment campaigns in Pardot and Salesforce. Coordinates advertising placements and schedules. Assists in the creation of captivating media for use on social media. Show less



LifeStream Blood Bank

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Specialist/Event Planner

  • Dec 2019 - Jul 2023

  Produced 90-100 marketing communication campaigns from inception to completion and generated over 3 million emails and texts to over 300,000 customers per month.Created 15-20 high-impact graphic design projects, including stationary, logos, postcards, t-shirts, banners, invitations, and promotional products per month.Assisted in 10-15 writing projects per month, from understanding project objectives and information gathering to content development, review, and editing.Organized recognition events for over 500 people while staying under a $100,000 budget. Show less

• Marketing Communications Coordinator

  • Feb 2018 - Dec 2019

  Constructed and produced marketing collateral and signage as needed to support blood drives and monitored event and blood drive schedules to ensure the ongoing accuracy of all collateral pieces.Formatted, produced and reported on mass communications including email and text campaigns for upcoming community blood drives, marketing campaigns, and events.Collaborated with Marketing team to ensure all traditional and digital marketing needs for drives and promotional events were met.

• Administrative Assistant

  • Apr 2017 - Feb 2018

  Worked closely with Recruitment team to develop marketing strategies to best support each blood drive and ensure they were properly promoted according to drive and promotional events calendars.Updated 3-5 spreadsheets and databases per month to track, analyze and report on performance data.



University of California, Riverside

• United States
• Higher Education
• 700 & Above Employee

• Resident Services Specialist

  • Sep 2016 - Feb 2017

  Managed daily operations of the office, while leading a 10-person student staff team to assist 30-40 external and internal customers per day. Developed and implemented a new system for tracking, planning, and managing all residence hall tabling requests for the 450+ student organizations. Provided administrative support to the housing operations team by directing customers to appropriate departments, answering all general questions, and routing deliverers and courier services. Managed daily operations of the office, while leading a 10-person student staff team to assist 30-40 external and internal customers per day. Developed and implemented a new system for tracking, planning, and managing all residence hall tabling requests for the 450+ student organizations. Provided administrative support to the housing operations team by directing customers to appropriate departments, answering all general questions, and routing deliverers and courier services.



University of California, Riverside

• United States
• Higher Education
• 700 & Above Employee

• Resident Services Assistant

  • Aug 2014 - Mar 2016

  Assisted residence hall move-in team by greeting incoming students and parents and distributing keys to new residents for 3,500 person move-in day. Consistently provided friendly guest service and heartfelt hospitality, while promptly and empathetically handling guest concerns and complaints. Provided housing tours to large groups of prospective students and their families. Assisted residence hall move-in team by greeting incoming students and parents and distributing keys to new residents for 3,500 person move-in day. Consistently provided friendly guest service and heartfelt hospitality, while promptly and empathetically handling guest concerns and complaints. Provided housing tours to large groups of prospective students and their families.