Jonathan Forstot
Chief Marketing Officer/Strategic Communications at CG CREATIVE STUDIOS- Claim this Profile
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Bio
Shannon McGlathery
I had the pleasure of working for Jonathan at Taylor Guitars. He was one of the key drivers in building the Taylor Guitars brand into the biggest name in high end acoustic guitars in the world. He was excellent at identifying opportunities to increase brand equity and and driving them to completion. He was a great manager with a keen ability to lead a diverse and talented marketing department.
Greg DiBenedetto
I have known and have had done business with Jonathan for better than a decade. He is a responsive and straight forward guy- if something you suggest made sense it was made clear - if not like wise nothing unclear about his communication. He has a great knowledge base of media and marketing and uses it to make you work hard at coming up with the better idea or solution to meet his brand's goals. A super guy all around. Solid, reliable, professional and a great team player.
Jay Morrissey
Much of what I know about brand and brand-building comes from being in the trenches with Jonathan. He is a consumate pro marketer at the top of his game who has shown a remarkable ability to adapt to changes both internally at Taylor, as well as externally in the MI market place.
Shannon McGlathery
I had the pleasure of working for Jonathan at Taylor Guitars. He was one of the key drivers in building the Taylor Guitars brand into the biggest name in high end acoustic guitars in the world. He was excellent at identifying opportunities to increase brand equity and and driving them to completion. He was a great manager with a keen ability to lead a diverse and talented marketing department.
Greg DiBenedetto
I have known and have had done business with Jonathan for better than a decade. He is a responsive and straight forward guy- if something you suggest made sense it was made clear - if not like wise nothing unclear about his communication. He has a great knowledge base of media and marketing and uses it to make you work hard at coming up with the better idea or solution to meet his brand's goals. A super guy all around. Solid, reliable, professional and a great team player.
Jay Morrissey
Much of what I know about brand and brand-building comes from being in the trenches with Jonathan. He is a consumate pro marketer at the top of his game who has shown a remarkable ability to adapt to changes both internally at Taylor, as well as externally in the MI market place.
Shannon McGlathery
I had the pleasure of working for Jonathan at Taylor Guitars. He was one of the key drivers in building the Taylor Guitars brand into the biggest name in high end acoustic guitars in the world. He was excellent at identifying opportunities to increase brand equity and and driving them to completion. He was a great manager with a keen ability to lead a diverse and talented marketing department.
Greg DiBenedetto
I have known and have had done business with Jonathan for better than a decade. He is a responsive and straight forward guy- if something you suggest made sense it was made clear - if not like wise nothing unclear about his communication. He has a great knowledge base of media and marketing and uses it to make you work hard at coming up with the better idea or solution to meet his brand's goals. A super guy all around. Solid, reliable, professional and a great team player.
Jay Morrissey
Much of what I know about brand and brand-building comes from being in the trenches with Jonathan. He is a consumate pro marketer at the top of his game who has shown a remarkable ability to adapt to changes both internally at Taylor, as well as externally in the MI market place.
Shannon McGlathery
I had the pleasure of working for Jonathan at Taylor Guitars. He was one of the key drivers in building the Taylor Guitars brand into the biggest name in high end acoustic guitars in the world. He was excellent at identifying opportunities to increase brand equity and and driving them to completion. He was a great manager with a keen ability to lead a diverse and talented marketing department.
Greg DiBenedetto
I have known and have had done business with Jonathan for better than a decade. He is a responsive and straight forward guy- if something you suggest made sense it was made clear - if not like wise nothing unclear about his communication. He has a great knowledge base of media and marketing and uses it to make you work hard at coming up with the better idea or solution to meet his brand's goals. A super guy all around. Solid, reliable, professional and a great team player.
Jay Morrissey
Much of what I know about brand and brand-building comes from being in the trenches with Jonathan. He is a consumate pro marketer at the top of his game who has shown a remarkable ability to adapt to changes both internally at Taylor, as well as externally in the MI market place.
Experience
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CG CREATIVE STUDIOS
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Marketing Services
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1 - 100 Employee
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Chief Marketing Officer/Strategic Communications
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Nov 2021 - Present
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San Diego State University
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United States
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Higher Education
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700 & Above Employee
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Instructor, Content Marketing
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Oct 2015 - May 2022
Instructor of Content Marketing at SDSU College of Extended Studies. The course focuses on fundamentals of content marketing and application in a variety of real-world business settings. Instructor of Content Marketing at SDSU College of Extended Studies. The course focuses on fundamentals of content marketing and application in a variety of real-world business settings.
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Jetty Extracts
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Manufacturing
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1 - 100 Employee
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Chief Marketing Officer
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Apr 2018 - Nov 2021
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Freelance
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Greater San Diego Area
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Marketing Consultant, Brand Strategist, Writer
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Sep 2013 - Apr 2018
Specializing in helping brands tell a simple story. Brand messaging, marketing campaigns and general marketing consultation including projects for Fender Musical Instruments, FirstNet and San Diego Tourism Authority. Specializing in helping brands tell a simple story. Brand messaging, marketing campaigns and general marketing consultation including projects for Fender Musical Instruments, FirstNet and San Diego Tourism Authority.
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CG CREATIVE STUDIOS
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Marketing Services
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1 - 100 Employee
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Writer, Brand Strategist
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Feb 2014 - Nov 2017
Script writing and management for brand event experiences, corporate events and corporate communications ; video scriptwriting and brand strategy/brand platform development. Clients include Microsoft, H-P, Isagenix, Telogis (Verizon), Dexcom and ACI Worldwide. Script writing and management for brand event experiences, corporate events and corporate communications ; video scriptwriting and brand strategy/brand platform development. Clients include Microsoft, H-P, Isagenix, Telogis (Verizon), Dexcom and ACI Worldwide.
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Fender Musical Instruments Corporation
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United States
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Musicians
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700 & Above Employee
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Director of Marketing (Consultant)
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Sep 2015 - Jun 2017
Oversaw launch of premium acoustic guitar and in-ear monitor lines. Collaborated with functional teams in social media, digital, creative, content and PR across vertical and broad consumer channels. Consulted on launch of Fender Play, the brand's digital learning platform. Provided strategy and writing guidance, and was the bridge between the digital and creative teams. Oversaw launch of premium acoustic guitar and in-ear monitor lines. Collaborated with functional teams in social media, digital, creative, content and PR across vertical and broad consumer channels. Consulted on launch of Fender Play, the brand's digital learning platform. Provided strategy and writing guidance, and was the bridge between the digital and creative teams.
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MiresBall
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United States
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Advertising Services
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1 - 100 Employee
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Director of Marketing
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Jun 2012 - Aug 2013
New business, brand strategy, agency marketing. New business, brand strategy, agency marketing.
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Taylor Guitars
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United States
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Musicians
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200 - 300 Employee
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Director of Brand Marketing
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Nov 2000 - Jun 2012
Managed Brand Marketing team, tripling revenues in the course of 11 years and taking over the top position in worldwide acoustic guitar market share. Managed Brand Marketing team, tripling revenues in the course of 11 years and taking over the top position in worldwide acoustic guitar market share.
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Account Executive
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Oct 1999 - Nov 2000
Consumer advertising, working on HP, The Walking Company. Consumer advertising, working on HP, The Walking Company.
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Account Executive
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Sep 1998 - Sep 1999
Pharmaceutical Advertising, New York, NY Pharmaceutical Advertising, New York, NY
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Education
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1991 - 1995
University of Redlands
Bachelor of Arts (B.A.), Business Administration and Management, General
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