Experience

TRUMPF China

• China
• Machinery Manufacturing
• 1 - 100 Employee

• Head of Marketing

  • Jul 2022 - Present

  Manage a team of 5 professionals, overseeing marketing strategy, trade fairs, conferences, media and association relations, and market intelligence.Successfully executed a dozen of trade fairs and conferences, driving brand awareness and enhancing leadership position in strategic markets.Developed a robust "inbound" marketing strategy, resulting in increased customer engagement and value-added content consumption. Pioneered the company's PR strategy, establishing trusted relationships with state and provincial governments, as well as mainstream media. Led strategic investment projects and engaged local-level government stakeholders. Notably, spearheaded the opening of TRUMPF's Shenzhen Office in May 2023.Provided strategic counsel and direction to headquarters on priority topics in China, while continuously monitoring customer and competitor developments, as well as market trends. Show less

• Marketing Manager

  • Sep 2019 - Jun 2023



Johnson Controls

• Ireland
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Assistant Communications Manager, APAC

  • Apr 2018 - Sep 2019

  - Assisted VP of APAC Communications in the Johnson Controls Brand Repositioning Project- Led 5 business unit marketing teams in the inaugural China International Import Expo with unified presence of a stronger multi-industrial company for the first time.- Delivered effective communications for organizational priorities and Band 4+ executives

• Communication Supervisor, APAC

  • Jun 2017 - Apr 2018

  - Led Tyco Brand Migration Project in APAC after merger close to transfer the brand equity of Tyco to Johnson Controls- Assisted Director of APAC Communications in the Johnson Controls APAC Headquarter Grand Opening

• APAC Marketing Executive

  • Sep 2016 - Jun 2017



Tyco

• Ireland
• Security and Investigations
• 700 & Above Employee

• Asia Marketing Specialist II

  • Apr 2014 - Sep 2016

  Focused on Industry/Solution Marketing. Responsible for tradeshows, events, seminars and internal sales activities.

• Asia Marketing Specialist

  • Apr 2012 - Apr 2014

  Support and execute innovative marketing and promotion programs across Asia, including:- Appropriate strategies to enhance the overall sales capability and brand awareness.- External business contacts with the media, advertising agents, PR firms, business chambers- Implement marketing campaigns to support product/services launches and promotions.- Responsible for the development and dissemination of both internal and external communications.

• Supplier Quality Engineer

  • Aug 2011 - Apr 2012

  A leader in global fire safety and security solutions for more than three million customers around the world in a range of demanding environments, publicly listed on the New York Stock Exchange.Started as a SQE in Strategic Sourcing Department of Asia Headquarters in 2011. Supplier management focused. Experienced with ISO9001 internal audit, operation excellence (six sigma), etc.



Hikvision

• China
• IT Services and IT Consulting
• 700 & Above Employee

• Sales Manager of Korea Market

  • Jul 2010 - Jul 2011

  A world’s leading supplier of video surveillance products and solutions in China, publicly listed on the Shenzhen Stock Exchange. Responsible for overall sales target of South Korea market, strategic business partner sourcing, channel management. A world’s leading supplier of video surveillance products and solutions in China, publicly listed on the Shenzhen Stock Exchange. Responsible for overall sales target of South Korea market, strategic business partner sourcing, channel management.