Salman Abedin
Adjunct Faculty at Indus Valley School of Art and Architecture- Claim this Profile
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Urdu -
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Bio
Credentials
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Addressing Unconscious Bias as a Leader
LinkedInNov, 2022- Oct, 2024 -
Inclusive Leadership
LinkedInNov, 2022- Oct, 2024 -
CaterpillHERs Accelerator Cohort III Mentors
CaterpillHERsOct, 2021- Oct, 2024 -
Case Management Training
Muslim Foodbank and Community ServicesAug, 2021- Oct, 2024
Experience
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Indus Valley School of Art and Architecture
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Pakistan
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Higher Education
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Adjunct Faculty
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Sep 2021 - Present
Design Seminar | Philosophy of Interaction Design Seminar | Philosophy of Interaction
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Greeniche Natural Health
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Canada
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Wellness and Fitness Services
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1 - 100 Employee
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Head of Digital Platforms
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Sep 2016 - Dec 2022
Head of Digital Strategy for Online Content Creation and Online Sales and Marketing. Team lead for inhouse and outsourced teams. Created and led strategic synergies between digital platforms and brick and mortar business units in the company. Provided creative leadership in content creation for ATL, BTL and online projects. Member of senior strategy team involved in planning activities for geographical, and segment wise expansion into new markets. Head of Digital Strategy for Online Content Creation and Online Sales and Marketing. Team lead for inhouse and outsourced teams. Created and led strategic synergies between digital platforms and brick and mortar business units in the company. Provided creative leadership in content creation for ATL, BTL and online projects. Member of senior strategy team involved in planning activities for geographical, and segment wise expansion into new markets.
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momentpin
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Co-Founder / Chief Product Officer
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Aug 2016 - Oct 2020
Momentpin is a social network focused on privacy. Our parent-child account allows parents to keep an eye on their child's social activityMy responsibilities were to build and lead the product design and UX research function at momentpin. I supervised external agencies and internal teams in product and UX design. I was also responsible for content creation and social media marketing for the company, I led internal and external teams to create content for the company.The challenges we faced as a distributed team spread over 3 continents help me refine my skills in cross-cultural HR management, and team leadership across time zones.
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20 + years teaching, consulting and startup experience
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Jan 1994 - Jul 2016
Taught at Undergraduate and Graduate level. Consulted with various companies. Founded startups. Mentored startups. Startups included Animation Services companies, Design Agencies, A Game Development Company and a Media SAAS Model Product Company.Worked with JWT as a consultant to setup and lead a Digital Team in the Agency. Also worked as a Strategic Planner in Contract Advertising (JWT Agency)Hackathons organised and led as part of Advertising Society initiative to kickstart startups in the digital economy.Courses taught include: Product Design and Innovation, Game Design, Idea Development, Campaign Strategy, Consumer Behavior, State and Nation Building, Entrepreneurship, Marketing Management.
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Education
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OCAD University
Master’s Degree, Strategic Foresight and Innovation -
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
Master’s Degree, Communication and Media Studies -
Institute of Business Administration
Master of Business Administration (M.B.A.), Marketing