Experience

Sedgwick Richardson

• Hong Kong
• Business Consulting and Services
• 1 - 100 Employee

• Design Director

  • Jun 2021 - Present

  Led the brand and digital team at Sedgwick Richardson Hong Kong, mentoring and managing a team of 5-6 designers to deliver outstanding creative concepts from start to completion. Managed the creative team's budget, recruited talent, and coordinated freelancer resourcing. Served regional, Mainland China, and global clients, and was involved in business development, delivering holistic and structured presentations. Provided digital design solutions from user experience to UI design to quality testing, brand identity from peer research to brand guideline. Working in partnership with brand strategist, copywriters, photographers, and web development vendors. Rebranded the company's brand and engaged with internal stakeholders across different offices.



Self-employed

• Creative Director

  • Feb 2016 - Present

  Provide Branding design, art direction & strategy, Product design, UXUI design, Publication design and more. Worked with clients ranging from start-ups to global giants across sectors including fashion, fintech, hospitality, F&B, her work has been recognised at several design awards. Clients: Allbirds, Amber Aviation, Argent, Dairy Farm, Genki Things, JeraGM, HKEX, Hong Kong University, Jia Group, Lane Crawford, Li & Fung, Micro Connect, Nike, Old Navy, Peak Re, Penta Hotel, Sino, RVShare, The Daily Edit, The Mariners



Fung Group

• Hong Kong
• Manufacturing
• 100 - 200 Employee

• Senior Designer

  • Apr 2015 - Mar 2016

  Worked as a Senior Graphic Designer in Hong Kong as part of a diverse team. A six-month project to create a retail lab in Shanghai that focused on the future of retail in China. This project was completed in partnership with IDEO and IBM. My responsibilities included providing rebranding, space design and UX/UI design in bilingual languages. Worked as a Senior Graphic Designer in Hong Kong as part of a diverse team. A six-month project to create a retail lab in Shanghai that focused on the future of retail in China. This project was completed in partnership with IDEO and IBM. My responsibilities included providing rebranding, space design and UX/UI design in bilingual languages.



c plus c workshop

• Hong Kong

• Graphic Deisgner

  • Apr 2013 - Nov 2014

  Worked with an award winning team in Hong Kong. Presenting and executing multiple design directions with diverse clients, commercial and non-commercial projects. Meeting tight deadlines for branding, rebranding, typography, web elements and more. Worked with an award winning team in Hong Kong. Presenting and executing multiple design directions with diverse clients, commercial and non-commercial projects. Meeting tight deadlines for branding, rebranding, typography, web elements and more.



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Art Director

  • Nov 2012 - Apr 2013

  Working in the graphic design team, creating branding, listing sales book, and other advertising collaterals. Working in the graphic design team, creating branding, listing sales book, and other advertising collaterals.



Sameway Magazine

• Graphic Designer

  • Mar 2010 - Jun 2012

  Working for Magazine layout with strong type setting and typography skills in Bilingual (Chinese & English). Also provided ads, marketing collaterals. Working for Magazine layout with strong type setting and typography skills in Bilingual (Chinese & English). Also provided ads, marketing collaterals.