Experience

Mindful Chef | B Corp

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Lead Product Designer

  • Aug 2021 - Present

  • Leading UX and UI design across multiple squads, managing and mentoring as well as getting hands-on, and collaborating closely with departments across the business. • Driving the creation and implementation of a design system across design and engineering, including transitioning the business from Sketch to Figma. • Pioneering new ways of working, including introducing design sprints to the business and establishing a regular cadence of both moderated and unmoderated user testing. • Leading UX and UI design across multiple squads, managing and mentoring as well as getting hands-on, and collaborating closely with departments across the business. • Driving the creation and implementation of a design system across design and engineering, including transitioning the business from Sketch to Figma. • Pioneering new ways of working, including introducing design sprints to the business and establishing a regular cadence of both moderated and unmoderated user testing.



General Assembly

• United States
• Higher Education
• 700 & Above Employee

• UX Design Instructor

  • Nov 2018 - Aug 2021

  • Instructing on 10 and 12 week full-time immersive UX training courses for mature students, with an average age of 28 (typically career-changers with a number of years of professional experience in another field). • Leading courses in-person until lockdown, and now fully remotely using Zoom and other collaborative tools. • Mentoring and development of not just students, but also other UX instructors. • Each course culminates in helping to source, determining briefs for and guiding the students through their first real Client projects, typically with early-stage startups (17 so far). • Devising new content and evolving the syllabus or adapting existing materials where appropriate. • Teaching a wide range of theory and practical skills for conducting a full user-centred design process - as well as related topics such as product management, service design and introductory coding. • Regularly instructing on shorter courses and workshops, from 2 hours to a week in length. Show less



Habito

• Financial Services
• 1 - 100 Employee

• Freelance Lead UX/Product Designer

  • Jan 2019 - Apr 2019

  • Designing a mobile app whilst exploring design and service solutions for improving customer retention. • Conducting research both internally and externally, facilitating workshops to engage stakeholders across the business, and creating, designing and testing concepts using sketches & prototypes at various levels of fidelity. • Devised and proposed an alternative solution to tackling the client's problem which pivoted their thinking and was able to achieve their goals whilst saving a large amount of potential investment. Show less



MOO

• United Kingdom
• Printing Services
• 300 - 400 Employee

• Lead Experience Designer

  • Apr 2017 - Jan 2019

  • Developing the strategy and leading day-to-day delivery of the customer experience for MOO Business Services, our fast-growing platform and service offering for larger businesses. • Helping to guide MOO’s Experience Design function as a whole - coaching/mentoring midweight and junior team members, managing key team rituals, and flying the flag for the customer across the organisation. • Pioneering new collaborative and fast-paced ways of working across the business, including (very successfully!) running MOO's first ever design sprints, in both the UK and US. Show less



Nice Agency / Costa, Plusnet

• London, United Kingdom

• Freelance Senior User Experience Architect

  • Feb 2017 - Apr 2017

  • Costa - Crafting the UX on the GUI for Costa Express self-serve coffee vending machines. • Plusnet - Creating responsive webpages. • Costa - Crafting the UX on the GUI for Costa Express self-serve coffee vending machines. • Plusnet - Creating responsive webpages.



Publicis Sapient

• United States
• Business Consulting and Services
• 700 & Above Employee

• Freelance Senior User Experience Architect

  • Jan 2017 - Jan 2017

  Working collaboratively on a pitch to craft the UX and vision. Working collaboratively on a pitch to craft the UX and vision.



Nonsense London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Senior User Experience Architect

  • Nov 2016 - Dec 2016

  Leading a small team to design and prototype a new responsive website in Sketch and InVision. Leading a small team to design and prototype a new responsive website in Sketch and InVision.



SapientNitro

• United States
• Advertising Services
• 500 - 600 Employee

• Freelance Senior User Experience Architect

  • Oct 2015 - Jul 2016

  • RBS/Natwest – Leading a small team creating UX guidelines and providing UX training for the client’s CMS content creators in order to improve and unify the experience across consumer webpages. • BT – working closely with the client and stakeholders to redefine the UX of key consumer pages, creating and user testing interactive prototypes in Axure. • RBS/Natwest – Leading a small team creating UX guidelines and providing UX training for the client’s CMS content creators in order to improve and unify the experience across consumer webpages. • BT – working closely with the client and stakeholders to redefine the UX of key consumer pages, creating and user testing interactive prototypes in Axure.



Hugo & Cat

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Freelance Senior User Experience Architect

  • Jun 2015 - Sep 2015

  Crafting the User Experience for a Royal Mail customer portal and desktop application project. Crafting the User Experience for a Royal Mail customer portal and desktop application project.



Collective / BP

• London, United Kingdom

• Freelance Senior User Experience Architect

  • Jan 2015 - Mar 2015

  Crafting the online User Experience for a BP product. Crafting the online User Experience for a BP product.



Addison Lee

• United Kingdom
• Transportation, Logistics, Supply Chain and Storage
• 400 - 500 Employee

• Freelance Senior User Experience Architect

  • Sep 2014 - Dec 2014

  Defining and sketching the mobile UX for Addison Lee apps and app concepts, working collaboratively with other disciplines. Defining and sketching the mobile UX for Addison Lee apps and app concepts, working collaboratively with other disciplines.



Living Group

• United States
• Design Services
• 1 - 100 Employee

• Freelance User Experience Architect

  • May 2014 - Jul 2014

  Defining, sketching and wireframing the online User Experience for a prominent US law firm. Defining, sketching and wireframing the online User Experience for a prominent US law firm.



DTDigital / Optus

• Melbourne, Australia

• Freelance User Experience Designer

  • Dec 2013 - Feb 2014

  Using insights from user testing to iteratively sketch and prototype a new website for Optus, the second largest telecommunications company in Australia. Using insights from user testing to iteratively sketch and prototype a new website for Optus, the second largest telecommunications company in Australia.



HeathWallace / ANZ

• Melbourne, Australia

• Freelance User Experience Designer

  • Oct 2013 - Nov 2013

  Prototyping and interaction design for the business and consumer website of ANZ (Australia and New Zealand banking group). Prototyping and interaction design for the business and consumer website of ANZ (Australia and New Zealand banking group).



Coles / Stamford Interactive

• Melbourne, Australia

• Freelance Mobile UX/UI Designer

  • Feb 2013 - Jul 2013

  • Designed the user experience across a number of mobile applications, working closely with stakeholders and across disciplines to develop concepts, create prototypes and conduct internal testing. • Advocated the value of crafting a compelling user experience, and shared UX knowledge with the wider team. • Worked closely with senior strategists to hone and present an inspiring future vision. • Designed the user experience across a number of mobile applications, working closely with stakeholders and across disciplines to develop concepts, create prototypes and conduct internal testing. • Advocated the value of crafting a compelling user experience, and shared UX knowledge with the wider team. • Worked closely with senior strategists to hone and present an inspiring future vision.



ASOS.com

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Freelance User Experience Architect

  • Sep 2012 - Dec 2012

  • Responsible for identifying a program of improvements across ASOS.com and the mobile site, iteratively sketching and wireframing key pages and interactions. Included both small usability tweaks, and larger, more exploratory proposals. • Worked closely with business analysts and development sprint teams, and ran regular stakeholder workshops to gather input and gain approval from different parts of the business. • Worked alongside agencies to help develop a long term vision for the future of ASOS across all devices including tablet and mobile. • Provided UX guidance for ASOS Marketplace on desktop and mobile. Show less



POSSIBLE

• United States
• Advertising Services
• 100 - 200 Employee

• Freelance User Experience Architect

  • Aug 2012 - Sep 2012



Fortune Cookie

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance User Experience Architect

  • May 2012 - Aug 2012

  • Worked for Canon as part of a team developing Project 1709, a cloud based photo storage service currently in beta. • Brought in by a previous manager who needed a UX Architect that could rapidly settle into an agile team and help to foster a collaborative working style. • Strong focus on idea generation, quick-fire iterative sketching, and working alongside designers, programmers and QA testers to produce results. • Worked for Canon as part of a team developing Project 1709, a cloud based photo storage service currently in beta. • Brought in by a previous manager who needed a UX Architect that could rapidly settle into an agile team and help to foster a collaborative working style. • Strong focus on idea generation, quick-fire iterative sketching, and working alongside designers, programmers and QA testers to produce results.



EMC Consulting voor Bedrijfsadvies , Coaching en Opleidingen

• Belgium
• Business Consulting and Services
• 1 - 100 Employee

• User Experience Consultant

  • Jan 2011 - May 2012

  • Crafted the full User Experience for several B2B projects for Barclaycard (Europe's largest credit card provider). • Generated user journeys and prototypes, and conducted usability testing for B&Q (UK's largest DIY retailer) • Worked as part of an agile team to redevelop the Next website (large fashion retailer) • Redesigned the entire site template of over 300 news sites of widely varying sizes for Johnston Press (newspaper publishing group). • Crafted the full User Experience for several B2B projects for Barclaycard (Europe's largest credit card provider). • Generated user journeys and prototypes, and conducted usability testing for B&Q (UK's largest DIY retailer) • Worked as part of an agile team to redevelop the Next website (large fashion retailer) • Redesigned the entire site template of over 300 news sites of widely varying sizes for Johnston Press (newspaper publishing group).



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Freelance User Experience Architect

  • Oct 2010 - Nov 2010

  Worked client-side as part of a team at Vodafone Group creating templates and guidelines for the Vodafone consumer websites of 21 countries, with my major focus being on homepage components and interactions. Worked client-side as part of a team at Vodafone Group creating templates and guidelines for the Vodafone consumer websites of 21 countries, with my major focus being on homepage components and interactions.



Hugo & Cat

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Freelance User Experience Architect

  • Oct 2010 - Oct 2010

  • Developing personas, creating wireframes and gathering insights from user research for a major online travel website. • Mapping user journeys for a leading electronics brand. • Developing personas, creating wireframes and gathering insights from user research for a major online travel website. • Mapping user journeys for a leading electronics brand.



Sony Interactive Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Freelance UX Research Assistant

  • Apr 2010 - Apr 2010

  Assisted with usability testing of a new PlayStation 3 game. Hosted and monitored users, recording results and moderating group interviews. Assisted with usability testing of a new PlayStation 3 game. Hosted and monitored users, recording results and moderating group interviews.



Hubbub (UK) Limited

• United Kingdom
• Media Production
• 1 - 100 Employee

• Account Manager

  • Jan 2007 - Jun 2009

  Client management, project management and user experience for digital and branded content campaigns in Grand Union’s sister agency. • Managed the creation, delivery and user experience for bespoke online communities for Boots 17 Cosmetics, crafting user journeys and developing wireframes. MySpace cited it as their most engaging brand profile to date in terms of levels of user interaction. • Developed and tested information architecture for a social networking community concept for HSBC. • Developed and negotiated media, PR, online, TV production and event production partnerships for P&G’s Hugo Urban Rules campaign, which won the Best Holistic Marketing award for P&G across Europe. • Developed new capabilities in digital innovation by bringing together knowledge from different departments. Established relationships with emerging technology partners in 3D technologies, location based services, mobile augmented reality and alternate reality gaming. Show less