Experience

Blume

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Public Relations Manager

  • Mar 2022 - Present



Self-employed

• Manchester, United Kingdom

• Marketing Consultant

  • May 2018 - Present

  Delivering B2B and B2C marketing campaigns for GP Strategies’ apprenticeships and training division including: - Developing and executing strategic marketing initiatives combining content creation, SEO, paid advertising, social media, email and LinkedIn Sales Navigator to drive brand awareness and leads. - Managing multichannel marketing campaigns from planning and concept through to execution and evaluation. - Proofreading, editing and creating content for a range of print and digital communications including corporate magazine, website, product brochures, email marketing and social media. - Monitoring channels for brand messaging and visual consistency. - Defining and implementing event and PR plans for regional centres across the UK. - Working in collaboration with senior leaders, sales, business development and global marketing teams to develop and update strategies. Show less



Flexible Futures Recruitment

• Manchester, United Kingdom

• Director

  • Apr 2018 - Aug 2019

  Flexible Futures is a recruitment agency with a difference. We provide a recruitment service that specialises in sourcing the best marketing and creative talent for flexible roles including part-time, flexi-time, job share, compressed hours and homeworking. As director and founder of Flexible Futures, I have the network of contacts and industry knowledge to be a trusted recruitment partner and reliable source of high-calibre flexible working opportunities in the North West. Flexible Futures is a recruitment agency with a difference. We provide a recruitment service that specialises in sourcing the best marketing and creative talent for flexible roles including part-time, flexi-time, job share, compressed hours and homeworking. As director and founder of Flexible Futures, I have the network of contacts and industry knowledge to be a trusted recruitment partner and reliable source of high-calibre flexible working opportunities in the North West.



The Apprentice Academy

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Communications Manager

  • Oct 2014 - Apr 2018

  Managed the marketing team and oversaw all communication and digital marketing activities: - Created and delivered marketing strategies for the recruitment and retention of both employers and apprentices. - Directed all digital marketing and communication activities including website design and development, social media, SEO, PPC, email campaigns, sales support and PR. - Managed the brand – ensuring all marketing collateral, internal and external communications was accurate and in line with brand standards. - Supervised the creative requirements including designing graphics, flyers, newsletters and other marketing collateral. Show less



Self-Employed

• Manchester, United Kingdom

• Marketing and Communications Consultant

  • Feb 2010 - Oct 2014

  Providing effective marketing consultancy support and services for a range of clients and campaigns. Highlights include: - Managed the roll out of PR and social media initiatives for Trinity Square shopping centre in Gateshead and New Square in West Brom on behalf of Savills Property Management. - Coordinated marketing activities for latedeals.co.uk including media relations and organising press trips overseas for travel journalists. - Worked with a number of charities including cancer charity, the Rosemere Cancer Foundation to raise the profile of its events and fundraising initiatives. - Developed a PR programme to support the international launch event for a film by Craghoppers and the Dian Fossey Gorilla Fund called HOPE. - Directed all marketing communications activities for the Child Safety Media, a charity that delivered interactive safety education programmes to schools. Show less



Souter PR

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Oct 2010 - Dec 2012

  Worked across a diverse portfolio of clients delivering both B2B and consumer campaigns. - Clients included Warburtons, Dewlay Cheesemakers, Easi-Drive, Gorvins Solicitors, the Dental Law Partnership, Croftons Solicitors, Plastic Card Services, AV Technology and Retrak. - Developed and rolled out a B2B campaign for Plastic Card Services, which won the Corporate and Business Communications category at the 2011 CIPR PRide Awards for Plastic Card Services. - Managed client relationships, accounts, budgets and junior members of the team. - Contributed to business development and growth of the business including being involved in regular new business pitches. Show less



Koan PR

• Manchester, United Kingdom

• Account Director

  • May 2008 - Oct 2009

  Directed integrated communication campaigns for businesses focused on undertaking cause-related marketing and CSR activities. - Clients included National Express, Marshalls Landscaping, In Control Partnerships and the Children’s Safety Education Foundation. - Developed and launched a new education initiative to encourage 10,000 secondary school children to adopt a more sustainable approach to their lives with National Express East Coast. - Delivered a national PR campaign on behalf of Marshall Plc targeting the construction sector and consumers against child labour in the Indian sandstone. - Worked in partnership with local authorities to disseminate complex messages to key stakeholders while leading the account for In Control Partnerships. Show less



Hill Dickinson LLP

• United Kingdom
• Law Practice
• 700 & Above Employee

• Corporate Affairs and Communications Manager

  • 2004 - 2008

  Managed corporate affairs, external and internal communications for Hill Dickinson LLP, an international law firm. - Created and implemented firm-wide and sector focused marketing, PR and communications strategies including allocating and managing budgets. - Produced PR and marketing collateral such as press releases, advisory articles, brochures and newsletters; and maintained directory submissions. - Developed a sponsorship initiative as part of the firm’s sponsorship of Liverpool’s European Capital of Culture 2008 including coordinating a CSR programme of activity. - Advised internal and external clients on crisis communications and reputation management issues. Show less



Capita Software Services

• Oldham, United Kingdom

• Communications Manager

  • Apr 2002 - Dec 2004

  Delivered the internal and external communication strategies for Capita Software Services, the software division of the Capita Group Plc. - Delivered a range of creative communication initiatives, both lead generation and retention to local authorities, housing associations and other government bodies. - Managed ongoing customer communications including monthly business reviews, product email bulletins and quarterly magazines. - Produced employee communications including bi-monthly business and marketplace updates, email bulletins, bi-annual staff update meetings with social events, and feedback initiatives such as regular employee surveys and competitions. - Managed the design and development of the company website, coordinating all external website queries and updating all latest news and news related sections. Show less



Atlantic Telecom

• Aberdeen and Manchester

• Campaign Manager and Marketing Executive

  • May 1997 - Dec 2001

  Responsible for implementing multi-media marketing campaigns for the acquisition of small businesses in Manchester. - Coordinated the delivery of a communications programme to support the company’s sponsorship of the Commonwealth Games. - Developed a range of multi-media campaigns including the production of TV, radio, press and outdoor ads, shop graphics, point of sale promotions, sales support and direct mail. - Produced brand guidelines for all aspects of the business including instructions for design, format, layouts and general font styles. - Introduced point of sales promotions in each of the company’s six retail outlets across Scotland to support and complement the current consumer cable and telecom campaigns. Show less