Experience

Marina Maher Communications (MMC)

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Account Executive, Digital

  • Oct 2020 - Present

• Account Executive + Community Lead, Digital

  • Aug 2019 - Oct 2020

  • Leads community engagement across multiple social channels for Gillette Venus and Pantene by responding and engaging fans, loyalists, influencers, other brands• Manages and co-creates content calendars and publishing schedules, including all copywriting & collaborating with creative to concept posts & assets• Maintains social media TOV that appeals to millennials and Gen Z women in a way that reads 'friend' and not 'customer service'• Provides insights into brand's community & pairs with consumer trends for content optimizations• Serve as first point of contact for clients and agency partners in need of social assistance• Works closely with internal influencer marketing team for co-created content, brand handle takeovers, and program amplification• Pulls social analytics across platforms for content optimization, shares insights back to clients



Elizabeth & Clarke

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Digital Marketing Consultant

  • Aug 2019 - Dec 2019

• Marketing & Community Manager

  • Aug 2017 - Aug 2019

  Marketing: • Managed social media presence, including copywriting, content scheduling, and engaging community.• Managed digital marketing efforts, including email marketing and paid advertising.• Maintained relationships with media influencers and keeps track of and optimizes the ROI of each media source.• Assisted on all photo shoots, including setting up and breaking down equipment, steaming garments, arranging all catering, and assuring all timing adheres to the call sheet.Site Merchandising:• Led efforts on the redesign of Unstainable.com to better market our Unstainable® fabric technology and increase sales (which you should definitely think about adding to your closet).• Product copywriting for seasonal collections.Community Management: • Served as main point of contact for customers through email, phone, and social media.• Processed daily orders and works closely with our warehouse manager to resolve inventory & shipping issues.• Compiled, analyzed, and presented customer feedback on a quarterly basis, offering recommendations for improvement.



William Paterson University of New Jersey

• United States
• Higher Education
• 700 & Above Employee

• Marketing & Social Media Specialist

  • Jul 2016 - Aug 2017

  Social + Digital Media:• Managed social profiles and created and scheduled content for Adult Certificate Programs (@wpcpe) and Pre-College Youth Programs (@wpyouthprograms).• Created the Snapchat filter for the 1600 Valley Road campus.• Used CMS to update and maintain landing pages and registration systems.Digital Marketing:• Maintained and optimized placement 16 Google Adwords campaigns for two departments.• Created and coordinated email campaigns and maintained contact lists.• Designed and optimized placement for Facebook ads. Marketing:• Conceptualized, designed, and produced the first weekly newsletter for the Pre-College Youth Programs.• Assisted with the maintenance of Adult and Youth Programs budgets.Public Relations:• Maintained relations with media contacts to coordinate and design print and digital ad placements.• Attended university and department events to promote, live-post, and take photographs.

• Grant Administrator & Digital Media Fairy

  • Jan 2016 - Jul 2016

  Marketing:• Helped connect small business owners with counselors and various classes, programs, and conferences to help them grow their business.Administration:• Performed general administrative tasks throughout the office as needed.Social Media: • Developed and maintained a presence on Twitter and Instagram (@wpsbdc).• Co-managed the center's Facebook page (@wpsbdc).Digital Marketing:• Created promotional materials to be used across social platforms and in email campaigns.• Designed email marketing campaigns and updated and maintained contact lists.• Assisting various university departments to promote programs and conferences using email and social media.Event Planning:• Involved with the conception, promotion, and execution of the SBDC's 2nd Annual Cyber Security Conference, Bridging the Disconnect: Cyber Security and Data Governance.• Worked with a team to coordinate and uphold the conference theme.• Created promotional materials used across social media and in email campaigns, as well as coordinating 'swag bags' for speakers and 100+ attendees.• Managed incoming registration for the event, as well as assisted check-in on the day of.• Created a hashtag (#WPCyber) to track social movement before, during, and after the event.• Conferred with speakers, panelists, and moderators to properly represent them on social media.• Coordinated with co-sponsors to create a cohesive social presence and email campaigns.



Stop & Shop

• Retail
• 700 & Above Employee

• Customer Service Extraordinaire

  • May 2010 - Jan 2017

  Customer Relations:• Enhanced customer shopping experience and maintained positive customer relations• Processed and handled financial transactions and donations.Management:• Assisted with management and training of Customer Service and Front End employees. Customer Relations:• Enhanced customer shopping experience and maintained positive customer relations• Processed and handled financial transactions and donations.Management:• Assisted with management and training of Customer Service and Front End employees.



Johanna Foods, Inc.

• Food and Beverage Manufacturing
• 100 - 200 Employee

• Brand Ambassador

  • May 2009 - Dec 2015

  Customer Relations:• Worked at offsite marketing events to promote various product lines.• Provided samples, promotional materials and other knowledge of Tree Ripe, Earthwise Entirely Natural, Ssips and Ssips Sabor Latino drinks and LaYogurt and LaChocolat brand yogurt. Customer Relations:• Worked at offsite marketing events to promote various product lines.• Provided samples, promotional materials and other knowledge of Tree Ripe, Earthwise Entirely Natural, Ssips and Ssips Sabor Latino drinks and LaYogurt and LaChocolat brand yogurt.



The Thomas Collective

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Intern

  • Jan 2015 - Apr 2015

  Social Media:• Assisted with community management of social profiles of seven brands.• Created and scheduled content for social platforms, including Facebook ads.• Compiled engagement statistics for Facebook and Twitter and tracked competitors.• Conducted social media and social media ROI research for brand management.Intern Project:• Collaborated with interns to design a marketing campaign for discount airline carrier, WOW air.• Created a social media campaign for a campus tour which utilized Twitter, Instagram, and Snapchat.• Assisted with research, created the media (blogger) list, and coordinated special events for campaign.



Dator Team Real Estate

• Social Media Assistant

  • Oct 2012 - Dec 2012

  Social Media:• Helped higher management establish a presence for their brand on social media.• Assisted with the content creation and community management of various social profiles.Digital Marketing:• Designed and sent professional e-cards.• Created and maintained client contact lists. Social Media:• Helped higher management establish a presence for their brand on social media.• Assisted with the content creation and community management of various social profiles.Digital Marketing:• Designed and sent professional e-cards.• Created and maintained client contact lists.