Brittney Jackson Moseley
Director, Integrated Marketing at Scentbird- Claim this Profile
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English Native or bilingual proficiency
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Bio
Caryne Say
I had joined Smartling as Head of Demand Generation and an army of one. Very shortly after I met Brittney, she became the first and pivotal member of the team, helping me to quickly set up the function, put in place structure and processes, hire, and build plans that helped us to pace ahead of aggressive quarterly goals. As a resource-strapped marketing function, Brittney stepped in and wore many hats to her team mates, from solid program development to execution and automation across demand gen, digital and field marketing. Sharp, smart and poised, with a natural talent for organization and communication, Brittney effectively brought order to chaos, and successfully managed cross-functional teams to deliver on strict execution. With her myriad experiences across field, digital campaigns, automation, content and creative, and her goal-oriented mindset, Brittney will be an asset to any organization looking for that quintessential 21st century revenue-oriented marketing all-star. I would be thrilled to work with Brittney again!
Cynthia Spiers
I had the pleasure of working with and managing Brittney while at Smartling. She is a dedicated, passionate and creative marketer. We worked on several demand generation and customer reference projects together, and I found her strategic planning, project management and execution skills to be first-rate. She is also a very strong content creator with excellent writing skills. Additionally, Brittney has a passion for brand strategy and execution, and she is very well-versed in building and running social media programs. I highly recommend Brittney. She is a bright light with a strong marketing future ahead of her. I hope to have the opportunity to work with her again one day!
Caryne Say
I had joined Smartling as Head of Demand Generation and an army of one. Very shortly after I met Brittney, she became the first and pivotal member of the team, helping me to quickly set up the function, put in place structure and processes, hire, and build plans that helped us to pace ahead of aggressive quarterly goals. As a resource-strapped marketing function, Brittney stepped in and wore many hats to her team mates, from solid program development to execution and automation across demand gen, digital and field marketing. Sharp, smart and poised, with a natural talent for organization and communication, Brittney effectively brought order to chaos, and successfully managed cross-functional teams to deliver on strict execution. With her myriad experiences across field, digital campaigns, automation, content and creative, and her goal-oriented mindset, Brittney will be an asset to any organization looking for that quintessential 21st century revenue-oriented marketing all-star. I would be thrilled to work with Brittney again!
Cynthia Spiers
I had the pleasure of working with and managing Brittney while at Smartling. She is a dedicated, passionate and creative marketer. We worked on several demand generation and customer reference projects together, and I found her strategic planning, project management and execution skills to be first-rate. She is also a very strong content creator with excellent writing skills. Additionally, Brittney has a passion for brand strategy and execution, and she is very well-versed in building and running social media programs. I highly recommend Brittney. She is a bright light with a strong marketing future ahead of her. I hope to have the opportunity to work with her again one day!
Caryne Say
I had joined Smartling as Head of Demand Generation and an army of one. Very shortly after I met Brittney, she became the first and pivotal member of the team, helping me to quickly set up the function, put in place structure and processes, hire, and build plans that helped us to pace ahead of aggressive quarterly goals. As a resource-strapped marketing function, Brittney stepped in and wore many hats to her team mates, from solid program development to execution and automation across demand gen, digital and field marketing. Sharp, smart and poised, with a natural talent for organization and communication, Brittney effectively brought order to chaos, and successfully managed cross-functional teams to deliver on strict execution. With her myriad experiences across field, digital campaigns, automation, content and creative, and her goal-oriented mindset, Brittney will be an asset to any organization looking for that quintessential 21st century revenue-oriented marketing all-star. I would be thrilled to work with Brittney again!
Cynthia Spiers
I had the pleasure of working with and managing Brittney while at Smartling. She is a dedicated, passionate and creative marketer. We worked on several demand generation and customer reference projects together, and I found her strategic planning, project management and execution skills to be first-rate. She is also a very strong content creator with excellent writing skills. Additionally, Brittney has a passion for brand strategy and execution, and she is very well-versed in building and running social media programs. I highly recommend Brittney. She is a bright light with a strong marketing future ahead of her. I hope to have the opportunity to work with her again one day!
Caryne Say
I had joined Smartling as Head of Demand Generation and an army of one. Very shortly after I met Brittney, she became the first and pivotal member of the team, helping me to quickly set up the function, put in place structure and processes, hire, and build plans that helped us to pace ahead of aggressive quarterly goals. As a resource-strapped marketing function, Brittney stepped in and wore many hats to her team mates, from solid program development to execution and automation across demand gen, digital and field marketing. Sharp, smart and poised, with a natural talent for organization and communication, Brittney effectively brought order to chaos, and successfully managed cross-functional teams to deliver on strict execution. With her myriad experiences across field, digital campaigns, automation, content and creative, and her goal-oriented mindset, Brittney will be an asset to any organization looking for that quintessential 21st century revenue-oriented marketing all-star. I would be thrilled to work with Brittney again!
Cynthia Spiers
I had the pleasure of working with and managing Brittney while at Smartling. She is a dedicated, passionate and creative marketer. We worked on several demand generation and customer reference projects together, and I found her strategic planning, project management and execution skills to be first-rate. She is also a very strong content creator with excellent writing skills. Additionally, Brittney has a passion for brand strategy and execution, and she is very well-versed in building and running social media programs. I highly recommend Brittney. She is a bright light with a strong marketing future ahead of her. I hope to have the opportunity to work with her again one day!
Experience
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Scentbird
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United States
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Retail
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100 - 200 Employee
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Director, Integrated Marketing
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Feb 2022 - Present
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Marketing Manager
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Sep 2020 - Feb 2022
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Firmenich
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Switzerland
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Chemical Manufacturing
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700 & Above Employee
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Senior Marketing Manager, Fine Fragrance
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Apr 2018 - Aug 2020
As a part of the Creative Services team, I actively contributed to the development of new fragrance brand extensions, concepts, and stories for luxury and specialty brands. • Integrated cultural and consumer insights, market data, and social media trends to inform and inspire Product Development, Sales, and Marketing stakeholders • Provided branding and product feedback for development of fragrances and retail marketing campaigns to engage target customers As a part of the Creative Services team, I actively contributed to the development of new fragrance brand extensions, concepts, and stories for luxury and specialty brands. • Integrated cultural and consumer insights, market data, and social media trends to inform and inspire Product Development, Sales, and Marketing stakeholders • Provided branding and product feedback for development of fragrances and retail marketing campaigns to engage target customers
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Finding Ferdinand
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Head of Brand Marketing
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May 2016 - Apr 2018
Hired as a consultant and ultimately accepted a full-time role to implement comprehensive brand marketing solutions for this startup beauty brand offering custom color cosmetics. • Selected by the Founder, CEO to re-position an original product ultimately increasing sales by articulating a brand vision, story, image that enhanced consumer perception levels Hired as a consultant and ultimately accepted a full-time role to implement comprehensive brand marketing solutions for this startup beauty brand offering custom color cosmetics. • Selected by the Founder, CEO to re-position an original product ultimately increasing sales by articulating a brand vision, story, image that enhanced consumer perception levels
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Smartling
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United States
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Translation and Localization
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100 - 200 Employee
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Marketing Manager
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Mar 2013 - May 2016
Led cross-functional teams to promote the company's cutting-edge global content platform. • Directed lead generation activities that influenced 70% of new sales opportunities utilizing co-branded content creation, email marketing, webcasts, events, display advertising, content syndication, and direct mail Led cross-functional teams to promote the company's cutting-edge global content platform. • Directed lead generation activities that influenced 70% of new sales opportunities utilizing co-branded content creation, email marketing, webcasts, events, display advertising, content syndication, and direct mail
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Brand Union
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Operations Coordinator, Creative Services
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Jul 2012 - Mar 2013
Unified the account, creative and operations teams for this global brand and creative design agency to improve project workflows. • Developed improved project management and reporting processes • Selected by senior leadership to join new business task force and produce case studies highlighting agency wins and success Unified the account, creative and operations teams for this global brand and creative design agency to improve project workflows. • Developed improved project management and reporting processes • Selected by senior leadership to join new business task force and produce case studies highlighting agency wins and success
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CHANEL
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United Kingdom
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Project Coordinator, Creative Services
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Jun 2011 - Jul 2012
Actively engaged with creative executives and internal marketing clients to review new creative briefs, improve brand strategy alignment and provide project milestones. • Drove the development of print, web, and in-store initiatives for fragrance, skincare, and color cosmetics categories • Improved the strategy for translation and localization of marketing materials to increase presence in domestic multilingual markets Actively engaged with creative executives and internal marketing clients to review new creative briefs, improve brand strategy alignment and provide project milestones. • Drove the development of print, web, and in-store initiatives for fragrance, skincare, and color cosmetics categories • Improved the strategy for translation and localization of marketing materials to increase presence in domestic multilingual markets
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Education
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2006 - 2010
University of Michigan
Bachelor’s Degree, Communications Studies & Sociology
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