Experience

Embark Veterinary

• United States
• Biotechnology Research
• 100 - 200 Employee

• Content Strategy Manager

  • May 2023 - Present

  Boston, Massachusetts, United States • Led content development for Age Test product launch, including new educational pathways explaining complex scientific concepts. • Led content creation for new marketing claims and established new claim approval process.

• Senior Content Strategist

  • Aug 2021 - Present

  Boston, Massachusetts, United States • Acted as interim manager of Content team during maternity leave coverage, mentoring direct reports and managing freelancers and guest contributors. • Implemented the company’s first content audit, resulting in 47 retired articles and 82 articles that were updated and re-optimized for SEO, generating an increase in traffic and improved keyword rankings. • Established an intake process for new content requests and delegated projects to team. • Worked closely with SEO manager to… Show more • Acted as interim manager of Content team during maternity leave coverage, mentoring direct reports and managing freelancers and guest contributors. • Implemented the company’s first content audit, resulting in 47 retired articles and 82 articles that were updated and re-optimized for SEO, generating an increase in traffic and improved keyword rankings. • Established an intake process for new content requests and delegated projects to team. • Worked closely with SEO manager to redesign the information architecture of our Education Center (the blog) and develop content supporting Google’s best practices for E-A-T. • Managed content development and wrote 8 new articles for Care Resources, Embark's cross-sell program, providing personalized pet care advice and generating $10,000+ in affiliate revenue. • Launched a content marketing program that drove record engagement and follower growth. • Managed strategic planning for editorial calendar and assigned projects to freelance writers. • Built relationships with Science and Veterinary teams, including new content review process and collaborative efforts to provide science education for our audiences.



Progenity, Inc.

• Clinical Content Manager

  • Oct 2020 - Aug 2021

  San Diego, California, United States • Created a multi-channel publication strategy designed to increase engagement, brand awareness, and thought leadership, including redesigning 25 publication web pages and planning an editorial calendar. • Wrote SEO-optimized web pages for Progenity innovation pipeline, which raised over $40 million. • Worked with Medical Affairs to create seven scientific posters for conference presentations while improving process efficiency. • Developed content roadmap and provided creative… Show more • Created a multi-channel publication strategy designed to increase engagement, brand awareness, and thought leadership, including redesigning 25 publication web pages and planning an editorial calendar. • Wrote SEO-optimized web pages for Progenity innovation pipeline, which raised over $40 million. • Worked with Medical Affairs to create seven scientific posters for conference presentations while improving process efficiency. • Developed content roadmap and provided creative direction for Riscover product rebrand that included 38 marketing pieces. • Developed marketing content for launch of preeclampsia test. Show less



Illumina

• United States
• Biotechnology Research
• 700 & Above Employee

• Senior Web Content Specialist

  • Jun 2019 - Oct 2020

  Greater San Diego Area Highlights: • Led content strategy and copywriting for Next-Generation Sequencing for Beginners website section, supporting key business initiative. Resulted in 25 new keywords ranking #1 in Google Search, strong inbound traffic, and > 27,000 page views in the first three months. • Created content strategy and banner ads for eCommerce pilot campaign, generating >$300,000 in revenue. • Led content strategy for redesigned Library Prep section of the website, featuring new portfolio… Show more Highlights: • Led content strategy and copywriting for Next-Generation Sequencing for Beginners website section, supporting key business initiative. Resulted in 25 new keywords ranking #1 in Google Search, strong inbound traffic, and > 27,000 page views in the first three months. • Created content strategy and banner ads for eCommerce pilot campaign, generating >$300,000 in revenue. • Led content strategy for redesigned Library Prep section of the website, featuring new portfolio and improved brand perceptions. Resulted in dramatic increase in library prep-related traffic to website (+326% increase in page views, +139% increase in visits) and improved content engagement. Other accomplishments and responsibilities: • Use interaction data to inform content targeting on domain, leading to measurable increases in audience engagement. • Build and manage audience segments in Adobe Experience Cloud to size and prioritize opportunities for retailing. • Measure content performance in Adobe Analytics and use data to optimize campaigns and content quality.

• Web Content Specialist

  • May 2017 - Jun 2019

  Greater San Diego Area • Conducted user research, content strategy, and writing for scientific web pages, ranking #1 for competitive keywords. • Wrote in-application copy for customer dashboard and new feature introductions. • Improved SEO and content on website through ongoing content optimization. • Managed quarterly peer recognition program.



Thermo Fisher Scientific

• United States
• Biotechnology Research
• 700 & Above Employee

• Web Content Specialist

  • Oct 2016 - May 2017

  Greater San Diego Area • Digital content manager for Pharma & Biopharma, Environmental, Food & Beverage, and Manufacturing & Processing areas of eCommerce site thermofisher.com. • Managed content on company's corporate site and team SharePoint site. • Curated document management system. • Reviewed and edited content to facilitate website integration.



Illumina

• United States
• Biotechnology Research
• 700 & Above Employee

• Science Marketing Writer

  • Aug 2012 - Sep 2015

  San Diego, CA • Editor of Illuminotes, a monthly customer newsletter. • Wrote scientific marketing collateral for cancer, microbiology, agriculture, library prep, and bioinformatics teams. • Interviewed key customers and wrote newsletter articles. • Published blog posts from conferences and KOL seminars. • Collaborated with project teams on infrastructure, content creation, product launches, and other initiatives.



UCLA

• United States
• Higher Education
• 700 & Above Employee

• Undergraduate Researcher

  • Jan 2010 - Jun 2012

  Los Angeles, CA • Used bioinformatics tools to annotate Cyclotella cryptica genome with culminating research paper. • Extracted DNA from Arabidopsis thaliana tissue, set up polymerase chain reactions (PCR), and ran agarose gel electrophoresis for epigenetics research.



Slader

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Freelance Humanities Contributor

  • Jul 2011 - Aug 2011

  New York, NY (Remote) Wrote original analysis for works of literature (approximately 4,500–5,000 words each) and provided critical opinions in response to other works.



Illumina

• United States
• Biotechnology Research
• 700 & Above Employee

• Chemistry Intern

  • Jun 2009 - Aug 2009

  San Diego, CA - Participated in development of HiSeq 2000 genome sequencing instrument. - Executed sequencing runs and performed fluidics and software troubleshooting on prototype and pilot instruments. - Analyzed some sequencing data and presented results.