Eric Tofsted

Graphics and Digital UX Designer at ACI Learning
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Contact Information
us****@****om
(386) 825-5501
Location
Denver Metropolitan Area

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Experience

    • United States
    • Professional Training and Coaching
    • 400 - 500 Employee
    • Graphics and Digital UX Designer
      • Feb 2021 - Present

      • Produces graphics content for the Marketing Department including digital ad campaigns, social media campaigns, email campaigns, infographics, territory maps, web & blog content, and video thumbnails • Performs document layout and design to create printed 1-pagers, white papers, ad flyers, course catalogs, certificates and printed brochures• Upholds current brand standards/brand voice and leads exciting, influential brand update initiatives• Designs web pages and app interfaces from wireframing through to mockup utilizing Adobe XD• Implements Userlytics and Hotjar to analyze and optimize the user experience through user testing • Facilitated Marketing re-org by implementing better Agile Scrum project management, by acting as the company-wide point of contact for graphics requests, and by guiding coworkers in a direct report capacity• Contributes towards some of the most successfully performing months ACI has ever had with smart, relevant, targeted campaigns that quickly convert customers

    • Senior Designer
      • Oct 2016 - Present

      • Developed marketing strategy, branding, and digital marketing for a wide range of clients• Assisted my theatre client Audacious Theatre in achieving a Best of Denver Award in 2018• Helped numerous businesses get a running start with 2x and 3x YOY growth after consulting• Planned & executed digital marketing strategies that produced successful events and engagement• Directed assistants in client relations, contract development, content creation and file preparation• Developed local marketing tactics for the Greater Denver Area including posters, flyers, advertising cards, and other print design • Collaborated events with Westword, 5280, Denver.com, and the Colorado Theatre Guild

    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Graphic Designer
      • May 2019 - May 2020

      • Oversaw communication design and content creation, utilizing the Adobe CC suite• Assisted multiple departments in creative solutions, brand strategy and effective messaging• Coordinated with the Digital Marketing Manager to produce campaigns and effectively target MQLs through Hubspot CRM automation• Implemented brand strategies that are being utilized at present day • Oversaw communication design and content creation, utilizing the Adobe CC suite• Assisted multiple departments in creative solutions, brand strategy and effective messaging• Coordinated with the Digital Marketing Manager to produce campaigns and effectively target MQLs through Hubspot CRM automation• Implemented brand strategies that are being utilized at present day

    • United States
    • Software Development
    • 1 - 100 Employee
    • Graphic Design Intern
      • Jun 2016 - Aug 2016

      · Developed rapid iterations of graphics, designs and layouts for internal communication.· Assisted sales team in visual assets used for client proposals.· Communicated directly with the CEO to revamp core investor presentations.· Contributed to forming a core branding strategy through marketing materials and aesthetic.· Collaborated with the Marketing Manager and Senior UX/UI Designer to develop key signage and marketing strategies. · Developed rapid iterations of graphics, designs and layouts for internal communication.· Assisted sales team in visual assets used for client proposals.· Communicated directly with the CEO to revamp core investor presentations.· Contributed to forming a core branding strategy through marketing materials and aesthetic.· Collaborated with the Marketing Manager and Senior UX/UI Designer to develop key signage and marketing strategies.

    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Personnel Development Manager
      • Sep 2013 - Aug 2015

      As the Personnel Development Manager, I was responsible for the on-boarding of new hires and the continual growth of their careers as Sales Reps at TT Trading.·Performed product demonstrations for 30+ customers in a retail setting.·Tasked with quickly learning new sales techniques and products.·Was offered relocation to start a brand new market due to high-level performance and leadership.·Tasked with providing support to the manager in hiring, scheduling, logistics, and P&L ownership.·Trained and coached new hires into formidable sales reps.·Provided sales training support to base employees.

    • United States
    • 1 - 100 Employee
    • Microsoft Specialist/Windows Guru
      • Jun 2009 - Jul 2013

      • Monitored a territory of 12 different Best Buy stores across the PA/NJ/DE area.• Partnered with other companies to hold training events for associates and upper management.• Held corporate presentations for Best Buy, Hewlett Packard, AMD, and Office Depot.• Supervised and maintained merchandising displays for various Microsoft products.• Developed a positive and constructive relationship with the store’s management and associates.• Conducted training sessions, created contests, and disseminated product information.• Focused on customer interaction by being the face of Microsoft in the retail environment.• Showcased and demonstrated key features of Microsoft products in a way that would wow the customer.• Exceeded sales quotas and product attach rates.• Took on team leadership roles such as coaching and creating training videos.

Education

  • Metropolitan State University of Denver
    Bachelor of Fine Arts - BFA, Design and Visual Communications, General
    2017 - 2020
  • Rocky Mountain College of Art + Design (RMCAD)
    BFA Graphic Design
    2015 - 2017

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